July Systems & AWS...ESPN cricinfo July Systems’ AWS-based MiTM Platform powers ESPN Cricinfo live mobile services › ESPN runs its mobile applications (iPhone, Android and Mobile

Transforming business through mobile

July Systems & AWS

Our cloud-based Mi™ Platform is used to build, manage, market and monetize real-time, connected mobile applications

About Us

July Systems is the leading mobile application platform for businesses worldwide.

2 Transforming business through mobile

More July Highlights

§  Differentiated experience across 8000 mobile devices

§  Agile cloud based model (AWS-EC2)

§  Continuous innovation - 100+ member platform R&D team

§  Global 24x7 operations and support team

§  International service footprint across 150+ countries

§  Privately funded and backed by leading venture funds Sequoia Capital, Intel Capital etc.


Over 100+ Customers

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•  Media CBS, NBC, ESPN, Viacom, Turner, Wall Street Journal, NDTV

•  Sports Leagues NFL, NCAA, EPL (UK), Indycar, MLS

•  Enterprise Unilever, Gannett, Intel

•  Agencies/ Solution Providers Rosetta, Persistent Systems

•  Carriers, OEMs Verizon Wireless, Nokia, RIM, Microsoft


Delivering billions of transactions annually to hundreds of millions of users

CBS NBCU NBC Sports Animal Planet NFL NCAA ESPN F1 ESPN Scrum Wall Street Journal NDTV Indycar ESPN EPL ESPN Cricinfo WWD Showtime Sports Illustrated Hustler Nokia Discovery Channel Major League Soccer ToysRUs Univision Versus Dallas Cowboys BET Turner RDS Mobile Disney Katie Couric Max Preps Rosetta Gannett Turner Hindustan Unilever The New Indian Express DSTV Live Mint TLC

Customer Successes


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CBS Sports

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Unilever

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ESPN Cricinfo

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AWS Case Study


ESPN cricinfo July Systems’ AWS-based MiTM Platform powers ESPN Cricinfo live mobile services

›  ESPN runs its mobile applications (iPhone, Android and Mobile Web) on Mi™

Platform. ESPN cricinfo includes Cricket coverage from around the world including

the Cricket World Cup 2011.

›  Benefits Realized

–  Cost effective – Reduced cost by 1/3rd with cloud based approach

–  High scalability - Between 60-100 million page views p/day

–  High availability - 100% uptime for all matches & No degradation in response times across

devices

›  July Systems MiTM Platform hosted on Amazon Cloud - EC2, Amazon

Route 53, Amazon EBS, RDS, S3, SQS, SimpleDB, CloudFront

ESPN cricinfo

Raw content feeds & videos provided by ESPN

Service is available on the Mobile Web and Mobile Apps

1. July Systems transcodes content and video to various mobile optimized formats and performs content adaptation

CONTENT, VIDEO

ADAPATION

MOBILE WEB

MOBILE APP

MiTM Platform on AWS Cloud

2. ESPN Cricinfo leverages July Systems’ Ad network integrations to serve ads on all their mobile properties

Managing Live Events

Situation

›  Cricket World Cup Semi Finals and Finals

›  Estimated 162 million viewers worldwide, 14 countries, 49 matches

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Solution – Live Centre

›  Proactive updates sent periodically to key customer contacts to reassure uptime

›  Manual monitoring of all systems including 3rd party dependencies

›  Lite version of site created as SOS contingency mechanism where only simple version of scorecard is shown for all requests.

Results

›  100% uptime for all matches

›  No degradation in response times across devices

›  75+million page views in a single game

›  6 million page views per hour

Original

Lite version

July Solution


1. BUILD

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FOR CREATIVE and

DESIGN TEAM

Creative Teams

July Certified Partners and

Solution Providers

Configuration panel

Visual Designer for Service Creation - For Mobile website and Native Apps (roadmap)

Pre-built Widgets (Industry packages)

Drag and drop canvas

or

IDE Integrated Development Environment for Widget

Creation


Developers

Outsource

Development flexibility and control for different mobile teams

2. MANAGE

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FOR CREATIVE and

DESIGN TEAM

Access to tools – Studio, Analytics, Campaign Manger, Ad Manager

Real-time Service reporting

Project Management/ Collaboration

Mi Console Mobile App With push notification

Document Repository

Mi™ Console

System Health

Last 24 hrs activity

Unique visitors 6,804 Visits 7,221 Page views

8,894 Page views/visitor 1.3 Page views/visit 1.23

Devices 455 devices

Device Pg views Unique visitors Visits iPhone 1,190 637 806 HTC Evo 517 450 462 Samsung M 555 424 450 BB Storm 335 263 283

Group 1

Group 2

Group 3

Dashboard Activity Manager Documents Tools Updates

Forums/News

Role based user view


Business user

Developer

Project Manager

Visibility and control for all aspects of your mobile business

3. MARKET


§  App store distribution

§  Social Media integration

§  Push notifications

§  SMS

§  Rich advertising

§  Coupons/QR codes

Maximize reach with out-of-the-box marketing modules

4. MONETIZE


§  Ad serving platform - Direct ads, video ads

§  Ad networks interface – AdMob, Millenium, Jumptap

§  mCommerce – Paypal, payment gateway integration

Add new revenues easily with pre-built monetization modules

DEMO of Mi™ Studio Site Builder


MONY SHETTY – DIRECTOR, SALES ENGINEERING

bit.ly/awsmobile


Contact us

20

New York 5 Penn Plaza, 23rd Floor

New York, NY 10001 USA

Contact: Mony Shetty Ph: +1 646 378 2280

Los Angeles 2029 Century Park East, Suite 1400,

Los Angeles, CA 90067, USA

Contact: Natalie Oei Ph: +1 646 378 2280 Bangalore

4th Floor, Maruthi Chambers, Roopena Agrahara, Hosur Road,

Bangalore 560068 INDIA

Contact: Yudhishter GopalKrishan Ph: + 91 9845764762

Mumbai Regus Business Center, Dynasty Business Park

Level 4A – wing, Suite 432, Andheri Kurla Road,

Andheri (E), Mumbai 400059 INDIA

Contact: Purvi Patel Ph:+91 98200 30237

Kuala Lumpur Malaysia

Contact: Vithal Kumar Ph: +60122070146

Atlanta Contact: Nathan Kerry Ph: + 1 415 203 1523

www.julysystems.com


Sydney Australia

Contact: Liliana Guiscardo Ph: +0061 451 032 527

THANK YOU!

RANDY AHN – SVP, STRATEGIC PROGRAMS & PARNTERSHIPS
