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www.ResidentialLighting.com
Scranton Gillette Communications
JUNE 2012 $5.00 Style and Substance for Lighting Professionals
SHINE ONDALLAS SHOWSTOPPERS | TOP TRENDS FROM HIGH POINT
“His master’s lighting”When it comes to energy-saving LED linear,
undercabinet and puck lighting,GM Lighting is ‘mans best friend’.
Architectural LED Task / Accent Lighting
www.gmlighting.com
You probably wouldn’t if you knew that...
Viribright offers LED lamps that compete with CFL.TM
Why would anyone put CFL and mercury anywhere in here?
Contain No Poisonous MercuryAre Instant OnShatterproof DesignCool To The TouchCan Last Up To 22.8 Years*Dimmable
TMLED Viribright lamps:
10W LED vs. 60W Incandescent * Based on 3hrs/day usage over anticipated lifetime.
Viribright Lighting Inc. 391 N. Main Street, Suite 201 Corona, CA 92879 USA 1.877.847.4276 Toll Free 1.951.279.4202 Fax
Viribright’s cost leadership now makes LED affordable and truly ready for retail.
TM
LED 8W A19650 LumensDimmable40W Replacement
LED 18W PAR/BR381500 LumensDimmable70W Replacement
LED 1W Par/BR301000 LumensDimmable60W Replacement
Why Viribright?
25W, 40W, 60W, 75W up 100W Replacements100% Recyclable
Cost leadership (priced for volume and velocity)
33+ Years of manufacturing for the majorsConsistent qualityRapid deliveryCompetitively priced for import and domestic fulfilment
The br ght side of light
Now LED is affordable and is...
Ready For Retail, Showroomand Distribution!
LED 10W A19900 LumensDimmable60W Replacement
* Available in GU-24 base for California Title 24 Compliance
Contains IPT TM Isolated Phosphor Technology and new AIRcoreadvanced inductive removal thermal management design.
TM
LED 4.5W MR/GU10220 LumensDimmable
lbllighting.com
DRAPED IN GLAMOURThe new Mademoiselle pendant features sheets of SWAROVSKI ELEMENTS Crystals
draped elegantly, like fabric, over a simple MR16 lamp -- delivering a romantic
and delicate approach to “bling.” This year, LBL has launched 70+ fabulous new
fixtures. From initial sketch to final product, high design is infused into every
step of the process. Please visit us in the LBL Lighting Showroom #3925–TM
during the International Lighting Market, June 21-24 at the Dallas Market Center.
“Mademoiselle” Pendant in Gold
©2012 LBL Lighting, LBL is a registered trademark of LBL Lighting. SWAROVSKI® is a registered trademark of Swarovski AG.Generation Brands™
Dress up your home.
The all new Telluride Series luminaires are precisely engineered to provide optimal thermal management for our family of high-performance LED modules.
A true Hybrid by design, the Telluride features backward
877.942.1179 auroralight.com
Made in the USAFully Dimmable LED
Ten Year LED WarrantyLifetime Luminaire Warranty
Telluride HWM2 Brass
o
Telluride HWM1 Copper
Introducing the
Estate Quality Hybrid Luminaire
Telluride HSL11666on ES-SU-18-MMCC44545
Estate Quality Hybrid Luminaire
10 RESIDENTIAL LIGHTING | JUNE 2012
YOUR LINK
KNOW YOUR TECHLighting retailers interested in online marketing will have the opportunity to learn from the experts at the Dallas Market Center’s (DMC) new Tech-Know Spot lounge during the Dallas Intl. Lighting Market, June 21-24. The Tech-Know Spot will feature group seminars as well as individual consultations. DMC’s Director of Marketing Lindsey Villarreal says the goal of the Tech-Know Spot is to help showrooms stay competitive in today’s marketplace. “DMC and the Lighting Board of Governors have been thinking about what is going to help our customers thrive in the new economy,” Villarreal says. “The single most important business tool we identified is technology.” The Tech-Know Spot will offer training on social media, online marketing and website optimization, and Villarreal says there will be something for everyone. “Its inspiration is the Genius Bar at Apple stores: a place where smart folks can help the rest of us get up to speed on the web, digital marketing and social media,” Villarreal says. “No matter your level of expertise, you can learn something at the Tech-Know Spot.” The Tech-Know Spot will feature representatives from Constant Contact, PointBurst, ReachLocal, Splash Media and XOLights, as well as digital marketing consultant John Arnold. Experts will offer group sessions in addition to one-on-one consultations where they can customize their advice based on the retailer’s needs. Market attendees can book individual appointments online or in-person. To celebrate the launch, DMC is giving away 20 iPads — one during each hour the lounge is open. Buyers can enter by visiting the lounge and filling out a form. The 2,100-square-foot Tech-Know Spot lounge will be located in the Loft 3 area on the third floor of the Trade Mart and will be open June 21-22, 8 a.m. to 5 p.m.
Tech-Know Spot Group Seminars
Thursday, June 2110 a.m. Marketing Locally on the Internet with John Arnold2 p.m. Three Keys of E-mail Marketing with Constant Contact
Friday, June 2210 a.m. Monetize Your Facebook Page with John Arnold2 p.m. Five Ways to Make Your Showroom Marketing More Pinteresting with SnapRetail
214.744.7444www.dallasmarketcenter.com
Dallas International Lighting Market June 21-24
THOUSANDS OF NEW LIGHTING STYLES HAVE JUST ARRIVED. TIME TO SHINE.
Such an assortment, they’ll want a Regency fan in every room
A home is as unique as its owner, so when it comes to decorating, your customers are going to want a
variety of options. With Regency Ceiling Fans you can give each customer a wide range of choices—
from unipack, designer fans and accessories to the customized Decor-Match series of products.
Plus, Regency offers convenience to you and your customers with same-day shipping, and Regency
Ceiling Fans are sold exclusively in lighting stores, never online, so you can give an in person
demonstration on the Regency difference.
www.regencyfans.com 1-800-659-5051
STYLE THAT Revolves AROUND YOU™
ArmsBalls
BandingsBases
BobechesBodiesBulbs
BushingsCandle Covers
Candle CupsCanopies
Cased GlassCastingsChain
Check RingsChimneysClustersCollars
Cord SetsCouplingsCross Bars
CrystalsDimmers
FeltFinialsFitters
FlangesGlass Shades
GlobesHarpsHickeysHoldersLacquerLoadersLoopsNecks
NipplesNozzles
NutsPipePlugs
ReducersRisers
SocketsSpiders
SpinningsStampings
StemsSwitchesSwivelsTubing
TurningsVase CapsWashersWeights
Wire
Quality, selection & service—it all adds up!
Grand Brass Lamp Parts LLCWe’re Redesigning the Lighting Industry.
51 Railroad Ave., West Haven, CT 06516Phone: 212-226-2567 • Fax: 212-226-2573 • E-mail: sales@grandbrass.com
WWW.GRANDBRASS.COM
When quality counts,we’re more than the sum of our parts!
INTRODUCING
~ Filament ~By
Today’s LightingClassics
Our best selling classics and exciting new transitional designs reaffirm Savoy House as the first choice among designers,
consumers and residential lighting’s leading retailers.
Our newest collections combine nostalgic comfort with modern glamour, creating Today’s Lighting Classics.
From our house to yours, we present the latest styles
that span the spectrum of breathtaking elegance.
Dallas Market CenterWorld Trade Center - 10085 (10th floor)
savoyhouse.com
www.elegantlighting.com | 1.888.388.3390High Point IHFC #D233 | Dallas TM #3050 |
Las Vegas WMC #A0204 | Atlanta Americas Mart #12C-7
Illuminati Lighting USA | 18242 Mcdurmott #H | Irvine, Ca 92614 | P: 949-988-7939 | F: 949-988-7938Email: info@illuminatilightingusa.com | www.illuminatilightingusa.com | Follow us on Twitter @Illuminatiusa
VISIT US IN OUR NEW DALLAS SHOWROOM# 3109 TRADE MART
Illuminati Lighting USA | 18242 Mcdurmott #H | Irvine, Ca 92614P: 949-988-7939 | F: 949-988-7938Email: info@illuminatilightingusa.com
www.illuminatilightingusa.com | Follow us on Twitter @Illuminatiusa
VISIT US IN OUR NEW DALLAS SHOWROOM# 3109 TRADE MART
JUNE 2012
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Guide to the Dallas MarketIt just wouldn’t be summer without a trip to the Lone Star State for the Dallas Intl. Lighting Market. We’ve got everything you need for your light-finding expedition.
Style SpottingThe spring High Point Market had new lamps and fixtures aplenty; among them were several noteworthy trends.
Rough DraftThe most intriguing new lighting fixture recruits seem to combine both beauty and beast, heightening the drama of sophisticated forms with a darker, edgier presence.
Sphere & NowLooking for simple shapes wth serious style? These sleek circular fixtures radiate contemporary chic.
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20 RESIDENTIAL LIGHTING | JUNE 2012 www.ResidentialLighting.com
86 80RESIDENTIAL LIGHTING (ISSN 1072-1614) is published monthly by Scranton Gillette Communications, 3030 W. Salt Creek Lane, Suite 201, Arlington Heights, IL. 60005-5025. Subscription rates in the U.S. are $35 for one year; $50 for two years; $60 for three years. Single copies are $5 each. Canadian subscriptions: $55 for one year. Reproduction of contents forbidden. Periodicals postage paid at Arlington Heights, IL 60005 and at additional mailing offices. All other foreign subscriptions including air delivery are $150 a year. PRINTED IN THE USA. POSTMASTER: Send address changes to Residential Lighting, 3030 West Salt Creek Lane, Suite 201, Arlington Heights, IL 60005-5025. Residential Lighting accepts no responsibility for the validity of information supplied by contributors, vendors, advertisers or advertising agencies. ABC audited.
Corporate Headquarters: 20238 Plummer Street, Chatsworth, CA 91311
PCLcustomerservice@Pacif icCoastLighting.com T= 800.709.9004 F= 818.886.5751
IHFC #M-430 Dallas WTC #10014 World Market Center #A-301
www.Pacif icCoastLighting.com
Beautiful Handcrafted Ceramics
Discover Our New Table Lamp Designs
Model#: 59010-15round pendantH: 12.48 in.Dia: 8.46 in.Cord Height: 72 in.
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Model#: 58010-15square pendantH: 12.48 in.Dia: 8.46 in.Cord Height: 72 in
K9 crystalsStainless Steel High Polish Chrome finish
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Model#: 57230-15round pendantH: 7.6 in.Dia: 4 in.Cord Height: 72 in.
Model#: 57100-15wall sconceH: 6.6 in.W: 12.20 in.
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JUNE 2012 Departments
We’re On
Double Decade of DesignLighting showrooms brave Y2K.
The WireThe Cooper family from Uttermost will receive the ARTS Academy of Achievement Award in January.
Live WireBlustery weather couldn’t dampen the positive mood at April’s High Point Market.
ALA UpdateAt market or online, the American Lighting Assn. (ALA) offers a number of ways to stay up-to-date on lighting trends and technology.
IlluminationsMarti Barletta of The TrendSight Group shares secrets for appealing to female consumers.
Think BusinessNew columnist Mark Richardson talks about reclaiming your “mojo.”
Point of SaleWhat does the lighting showroom of the future look like? Yours, if you heed these key suggestions.
Design ForumRandal Weeks of Aidan Gray Home turns artifacts into grand objects.
Style We LikeWrapper’s delight from Aqua Creations.
Light Here, Light Now
New Products
Last Word in LightingChoose the right bulb for the job with help from our expert, Randall Whitehead, IALD.
ABOUT THE COVERA new offering from British
design and manufacturing firm
Tom Dixon, Etch shades are
formed from an industrial process
used to manufacture electronic
components, which allows for
detailed patterns to be cut directly
into metal. These patterns give
off intricate shadows when
illuminated. Clusters of all three
metal options — brass, copper
and stainless steel — add dramatic
impact. Also available as a
candleholder. www.tomdixon.net
24 RESIDENTIAL LIGHTING | JUNE 2012 www.ResidentialLighting.com
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Panasonic Advanced Ventilation Solutions—A Legacy of Innovation
Follow the LeaderPanasonic is proud to be recognized by the EPA for the
third consecutive year, garnering their most prestigious
ENERGY STAR® honor, the Sustained Excellence 2012
Award. Sustained excellence is precisely what we strive for
as evidenced by our legacy of providing high-performance
ventilation solutions. From our introduction of our quiet fans
nearly 20 years ago, to our innovative DC motor technology
that revolutionized the industry in 2006, to this year’s leading-
edge models with LED lighting, we continue to demonstrate
outstanding leadership, year after year.
Panasonic Ventilation—Always the Innovator Learn more at panasonic.com/ventfans
We will help yousource your products
direct from factories inChina and the Far East.With quality products,quality manufacturers
and comprehensiveon-site inspectionservices, the most
competitivecosts are
available toyou now.
Tel: 858-695-2766 • Fax: 858-695-2738E-mail: BizDev@icSourcing.com • www.icsourcing.com
Call todaywith your
confidentialinquiry.
RLMREFLECTORS
w w w. B o c k L i g h t i n g . c o m3 0 9 0 1 C a r t e r S t . S o l o n , O h i o 4 4 1 3 9
P: ( 2 1 6 ) 9 1 2 - 7 0 5 0 F : ( 2 1 6 ) 9 1 2 - 7 0 5 1
WE’RE ON
28 RESIDENTIAL LIGHTING | JUNE 2012
YOU’RE ON
We want to hear from you!
Write: Residential Lighting3030 W. Salt Creek Ln., Ste. 201, Arlington Heights, IL 60005Phone: (847) 391-1026 Fax: (847) 390-0408E-mail: Lvanzeyl@sgcmail.com
The Power of PassionWhile I’ve always enjoyed the Accessories Resource Team (ART) Conference, this year’s 20th anniversary edition in May will hold a special place in my memory. Taking a cue from its location in New Orleans, where the “rebuilding” process still doesn’t appear to have a finish line, the group replaced its popular retail makeover afternoon with a service project to help the Jericho Road Episcopal Housing Initiative, a nonprofit homebuilder that aims to create communities of affordable homes for families. Dann Foley of DANN Inc., Cody Hutcheson of CODARUS, Doug Self of J. Douglas and Paul Thompson of Paul Thompson Signature led four teams of top talent to decorate and furnish key rooms in newly built homes. The furnishings had all been generously donated based on cohesive selections solicited by the designers. Fixtures came courtesy of Troy-CSL, Capital Lighting and San Antonio, TX, retailer Light by Design (who also had Vanessa Turney and Mariana Loya on hand volunteering, along with Eric Lebersfeld from Capitol Lighting, and Daniella and Jack Fleischer from Hermitage Lighting Gallery). Lamp philanthropy came from Barbara Cosgrove, Cyan Design, Emissary, Gallery Designs and a particularly significant portable contribution from Feiss, plus Visual Comfort lamps that were donated by Taylors on Ten. Special thanks to all who supplied lighting merchandise — you did our industry proud. All products were sorted, assembled and lovingly placed by team members working as a well-oiled (euphemism for “sweaty”) machine. On the exterior, other Conference attendees planted trees and installed flags alongside Conference speaker, designer and HGTV personality John Gidding. As if the shared hugs and high fives weren’t enough, when we returned via bus to our host site, The Ritz-Carlton, hotel staff lined up to welcome us with roaring applause. The entire experience is one that none of us will ever forget. And if it meant this much to each of us to give, imagine how much it will mean to the recipients. Of course, this is not the only occasion when our industry has channeled its resources to help others, and it certainly won’t be the last. It’s just a recent example that resonated with me because I had the honor of witnessing it firsthand. It was a whole lot of hard labor backed by a whole lot of heart.
When we play to our passions, such as making homes comfortable and enjoyable for others, the results can be incredibly powerful. More powerful, I would say, than a Category 5 hurricane.
LAURA VAN ZEYLPublisher/Editorial Director
WE’RE ON
Style and Substance for Lighting Professionalswww.ResidentialLighting.com
EDITORIALPublisher/Editorial Director:
Laura Van Zeyl
847.391.1026
Lvanzeyl@sgcmail.com
Managing Editor: Shanna Casey
Assistant Editor: Kristin Muckerheide
Contributing Editors: Cori Dunn, Mark L. Johnson, Jennifer Pinto, Mark Richardson, Randall Whitehead
Graphic Designers: Robin Hicks, Jason Kenny, Larry Nigh
Upload editorial submissions to: www.ScrantonGillette.com/PR/index.cfm
ADVERTISING SALESIntegrated Media Consultant:
Sherwin Horowitz
847.391.1041 shorowitz@sgcmail.com
Administrative Coordinator: Jill Smith
Advertising Coordinators: Lynette Hennessey, Michelle Pak
Upload advertising material to: www.ScrantonGillette.com/adart
CREATIVE SERVICES/MARKETINGDirector of Creative Services & Promotions:
Sandi Stevenson
Custom Media Manager:Todd Loesch
CIRCULATIONDirector of Circulation:
Doug Riemer
List rental information:John Ganis 914.368.1024
Update or add subscription information at: www.cdsreportnow.com/renew/now?rlm
Scranton Gillette Communications3030 W. Salt Creek Ln., Ste. 201
Arlington Heights, IL 60005
847.391.1000 Fax: 847.390.0408
www.ScrantonGillette.comChairman Emeritus (1922-2003): H. S. Gillette
Chairperson: K. S. Gillette
President, CEO: E. S. Gillette
Vice President, CFO: Dave Shreiner
Senior Vice President: Ann O’Neill
Vice President, Events: Harry Urban
Vice President, Custom Publishing & Creative Services: Diane Vojcanin
Vice President, Information Technology: Joel Hughes
Member: Audit Bureau of Circulations, American Lighting Assn.,
Accessories Resource Team, Sustainable Furnishings Council
reslightingmag ResidentialLighting
See what LED light can doTubuled pendant by Philips Consumer Luminaires
Philips introduces its Tubuled 7.5W LED pendant. The mirror-coated chrome and clear glass shade is seductive in its simplicity providing a discreet yet elegant fashion statement.Learn more at www.philips-luminaires.com.
30 RESIDENTIAL LIGHTING | JUNE 2012 www.ResidentialLighting.com
DOUBLE DECADE OF DESIGN
Y2K: New Year’s Reprieve
Fears of a computer-generated apocalypse that would melt nuclear plants, destroy the power grid and poison the water supply were quickly quelled as people rang in Jan. 1, 2000. Millennial anxiety was soon replaced by the dot-com bubble burst in
early March. Flashy new online home furnishings sellers bit the dust just as the lighting industry got its Internet act together.
Showrooms were busy registering domain names for their “e-catalog” websites. A new column in Residential Lighting called Net Worth featured timely information ”all about e-.” During the first Dallas Intl. Lighting Market of the new millennium, the American Lighting Assn. (ALA) announced a major survey to evaluate and respond to members’ most pressing “e-business” issues.
Emboldened by a new millennium and enabled by the Internet, people were streamlining their lives, wanting to do more in less time. Personal computers, growing Internet access and faster speeds were creating a nation
of home office workers — good news for our industry: “More power commuters mean more home offices, and more lighting,” noted Adesso President and CEO Peggy Traub. With its innovative frosted acrylic panels available in a choice of neon colors, the iMac computer swung open the door to the stylish home office.
Lighting showrooms enter the new millennium double-clicking to a different drummer.
Looking Back: 2000New miniature line voltage halogen bulbs from Osram at Messe Frankfurt’s first Light + Building event eclipse the company’s introduction of LED light sources.
At the 11th ARTS Awards In January 2000, Sergio Orozco is the first to be named Product Designer of the Year, and Carolyn Kinder is the first woman to receive the group’s Academy of Achievement Award.
Suites at Market Square opens during the Spring 2000 High Point Market. The 347,000-square-foot, three-story addition to Market Square is large enough for 350 vendors. Showplace debuts at the fall market, adding 500,000 square feet of showroom space.
Runway models wearing giant lamp shade hats introduce fashion designer Bob Mackie’s first portable lighting collection for Murray Feiss at the January 2000 Dallas Market.
Y2K PREDICTIONS“Younger people especially don’t read
the newspaper anymore. Showrooms
need to think about this because, as they
grow their next generation of customers,
the Internet will probably play a key
role.” Roxanne Stout, President, Bitterroot Marketing, February 2000
“In time, everybody will deliver product
faster and hold more inventory to please
the consumer.” Seema Williams, Senior Analyst, Forrester Research, March 2000
“There is every indication that consumer
demand is strong enough to support the
recent increase in retail space.”
Terry Oelschlager, Senior Vice President, CIT Commercial Services, May 2000
“No matter how many sofas a buyer
might have bought from a manufacturer,
he will still want to sit on them before
placing a large order.” Tom Mitchell, Vice President, MMPI, June 2000
A TALE OF TWO ICONS
Karim Rashid’s Soft ceiling
pendant from George Kovacs was
introduced in 2000. It first came in
white frosted glass or apple green,
just like the groundbreaking iMac
G3 computer launched in a similar
time frame.
Suites at Market Square rendering
DECEMBER 2000
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THE WIREDispatches from the lighting industry
32 RESIDENTIAL LIGHTING | JUNE 2012 www.ResidentialLighting.com
The Accessories Resource Team (ART) and the Dallas Market Center (DMC) will honor the Cooper family from Uttermost with the ARTS Academy of Achievement Award in January, DMC announced recently. The accessories and lighting manufacturer was founded in 1975 by Bob and Belle Cooper and is currently run by their son, Mac. DMC President and CEO Bill Winsor says the Coopers are being honored for the legacy they have created over the past three decades. “For more than 35 years, Uttermost has provided the home and decorative accessories industry with affordable, quality products that speak to the current trends,” Winsor said in a statement. “The company’s continued success speaks volumes to the dedication and hard work of the Cooper family.” Uttermost President Mac Cooper says he is very honored to receive this award. “This is something I never expected or thought about happening,” Cooper says. “At the same time, I’m humbled, because I know that so many people put their heart and soul into what we do … So many people deserve a piece of this because it’s a team effort.” Cooper says the Uttermost of today is different than the one his parents started over 30 years ago. For one, Cooper says the company is more product-focused. “Our focus has become more product and design, and that’s what I spend more time on than anything else, whether that be new product categories or new factories or designers we’re working with,” he says. “That’s always changing and evolving because, when customers come to see us every three months at market, we feel we need to show them new product in all categories.” Another change that has made the company so successful is the addition of new product categories, Cooper says. In the early years, Uttermost carried art, mirrors and clocks, but since then, additional categories have helped fuel the company’s sustained growth. “When we added lamps in 2002, that was the beginning of this process of adding new categories organically — not
through an acquisition, but with the right team, designers and vendors that complement what we do,” Cooper says. “That was the first major category we added, and it was extremely successful, so we followed that by adding fixtures, furniture and botanicals.” Aside from product, Cooper says it is the people and the service that continues to set the company apart.
“While we do talk a lot about product, without good reps, customer service and operations, it would be a house of cards,” Cooper says. “Customers know that when they work with us, they won’t have issues with quality or delivery, and that if they do, we’ll take care of it. People have great comfort in working with Uttermost.” Cooper also points to his family’s faith as a reason for success, as well as the close-knit feel of the company. “When I came here, it was my parents and me in management, and we made decisions as a team,” Cooper says. “As they got less involved, it’s still a team system and we still operate like a family, except now it’s not a biological family but a group of people who have worked together for decades and respect each other.” The Coopers will accept their award during the ARTS Awards on Jan. 19, 2013. Tickets go on sale in November.
Uttermost’s Cooper Family to Receive ARTS Academy of Achievement Award
In the Showroom of the Year 2012 section of the May
issue, the owners of finalist Elume Distinctive Lighting
were misidentified. They are Joe Ardovino and Jennifer
Brassey. Residential Lighting regrets this error.
CORRECTION
(From left) Mac, Bob and Belle Cooper
The Early Electric Collection is a modern rejuvenation of the details characteristic
possible in beautiful luminaires designed to suit classic upscale interiors.
Each is an alluring work of art, ideal for boutiques and luxury residences.
5yr 5 Year WAC Lighting product warranty
www.waclighting.com
P: 800.526.2588
F: 800.526.2585
Visit us at Dallas Trade Mart Showroom #3934
THE WIRE
34 RESIDENTIAL LIGHTING | JUNE 2012 www.ResidentialLighting.com
DOES YOUR ONLINE SHOWROOM LOOK LIKE EVERYBODY ELSE’S?
Your lighting website is your face on the Internet. That’s why we only build sites that truly reflect your store brand. From fonts,
colors and logos, we know how to translate your retail experience onto the Web.
But that’s just the start.
We can also customize your customer search options, e-catalog content and tons more. For a Free Demo or to schedule an appointment
at the Dallas Market, call us at 888-777-6101.
PHILIPS SHOWROOM TM-3101
we work for you
www.LightsAmerica.com
Authenticity Lighting to Close its DoorsUpscale lighting manufacturer Authenticity Lighting, which was founded by the team that created Murray Feiss Lighting, will close in
the coming months, the company announced recently. Although the company had only just made its debut at the January 2011 Dallas Market,
executives cited economic factors as the reason for the company’s closing. Authenticity President Ron Hersh, who ran the company along with Chairman Murray Feiss and President Robert Greene, says despite a warm
reception by the industry, the numbers just weren’t where they should be.
“Although we were welcomed into a fair number of showrooms, the product just didn’t resonate with the end consumers,” Hersh says. “We worked with dealers we knew previously as well as new ones, but we didn’t develop the traction we needed.”
Going forward, Hersh says the company is filling all existing orders and offering deep discounts on remaining product.
“We want to leave the industry as cleanly as we entered,” Hersh says. “We leave behind a lot of friends and a lot of memories, and for the next few months, we’re going to lay low and regroup.”
As far as what’s next for the company’s founders, Hersh says he, Greene and Feiss don’t have any definite plans. Currently, their concern is winding down the business in an orderly fashion and settling accounts. But Hersh says he is grateful for all the support they have received both at Authenticity and at Feiss, and he hopes this isn’t goodbye for the lighting industry.
“We came back not because we had to but because we wanted to,” Hersh says. “It’s really about the relationships and the people, and we can’t thank people enough for their friendship and support over the years. We thank everybody for their support, and we hope to stay in touch.”
THE WIRE
36 RESIDENTIAL LIGHTING | JUNE 2012 www.ResidentialLighting.com
The first L Prize-winning bulb made its debut on retailers’ shelves nationwide in late April in honor of Earth Day. Philips Lighting North America released the LED lamp that won the L Prize’s 60W replacement category last year.
The LED bulb, which underwent stringent testing by the U.S. Dept. of Energy (DOE), uses just 10W of energy and has a lifetime of 30,000 hours.
“Philips is the first and only company to meet the stringent L Prize requirements for a bulb that produces over 900 lumens, a color rendering index (CRI) of 90 and 2700K color temperature — features that allow it to closely mimic an incandescent bulb,” Ed Crawford, Philips’ General Manager of Lamps, Lighting Electronics and Controls, said in a statement. “Because the new bulb is 83 percent more energy-efficient than the standard 60W incandescent, consumers can now experience new
savings for their pocketbooks by putting this technologically advanced product to use in their homes.”
According to Philips, the bulb will retail for $50, but rebates should bring the price down to as low as $25.
While the price might seem high, it’s representative of a change in thinking when it comes to purchasing light bulbs.
“We knew that it would be an important driver for the industry, spurring innovation and adoption for an alternative
to a product that has remained largely unchanged for over a century,” Crawford said in a statement. “With LED bulbs, we are looking at a wholesale change in buying lighting technology, going from a disposable good to a durable good. Consumers are no longer looking at a product that will last just six months to a year, they are looking at a product that is much more efficient and will be with them for decades.”
Philips’ L Prize Bulb Hits Shelves for Earth Day
Philips’ L Prize-winning 60W replacement bulb produces more than 900 lumens using only 10W of energy.
Livex Lighting Moves to New LocationLivex Lighting recently relocated to a new facility in its home state of New Jersey. After nearly two decades in Morristown, NJ, the company’s owners decided to move to a larger location about 30 miles south in Somerset, NJ, in late March. According to owner Frank Huang, the move made financial sense. “We were leasing for all of the 18 years that we have been in business, and we wanted to purchase our own larger building,” Huang says. The new 150,000-square-foot facility houses the company’s warehouse and staff offices. “With the larger size of the building, we are able to accommodate more product, so we can be more efficient, and we can provide better service,” Huang says. “This is the fundamental foundation for the coming growth to service all of the overall requirements of our customer base.”
Livex Lighting moved to a new 150,000-square-foot location in Somerset, NJ, in late March.
MELROSE GALLERY5635 Melrose AveLos Angeles, CA 90038www.melrosegallery.netinfo@melrosegallery.net323.460.7777
SIMONO DESIGNSLA Mart1933 S. Broadway Suite 1202Los Angeles, CA 90007info@simonodesigns.com310.429.5093
lighting. mirrors. furniture. custom designs
CONTACT US FOR MORE BEAUTIFUL DESIGNS
See more images on FACEBOOK. Contact us for our full catalog.
THE WIRE
38 RESIDENTIAL LIGHTING | JUNE 2012 www.ResidentialLighting.com
WHO’S WHOInternational Market Centers (IMC), which owns buildings at the High Point and Las Vegas markets, has appointed
Pedro Zapata as the new Chief Operating Officer. Zapata has nearly 20 years of experience managing
large-scale real estate and will be responsible for integrating people and processes across IMC’s properties at both markets.
K.R. (Kaj) den Daas, former Chairman of Philips Lighting North America, has joined Lighting Science Group’s Board of Directors. For the past two years, he has been the owner of Dasio Consulting, a firm based in the Netherlands that advises clients in the electrical industry.
Hera Lighting recently expanded its representation in the southeastern United States by hiring several new representatives. The company hired John Saunders of Carolina Component Sales Inc.to cover the southeastern territory of South Carolina, North Carolina and Virginia. Saunders, who hails from Thomasville, NC, has worked in the industry for 27 years. Hera Lighting also hired independent representatives Ed Provencher, Dave Fuller and David Stockhausen of DIV-PRO/Intech Inc. to cover the southern territory of Georgia and Florida. DIV-PRO/Intech has been representing manufacturers from the furniture, cabinet and hospitality industries since 1975.
American Lighting has appointed 18-year industry veteran Jason Echolsas its newest salesperson. Echols will help develop new markets for the company’s LED products. He has worked for various lighting companies across the United States, Europe and Asia.
The Sustainable Furnishings Council (SFC) has named Margaret Casey as its new President. Casey helped found the SFC and has helped it grow over the past few years. She previously served as the Director of Programming at World Market Center Las Vegas. Casey replaces outgoing President Jeff Hiller, Principal of PROaction Marketing Group. Hiller will remain on the SFC Board of Directors.
ZAPATA
HINKLEY®
1940sHINKLEY LIGHTING FACTORY C
ELE
BR
ATIN
G
90OF DEDICATION
& SUCCESS
1922 2012
HIN
KLE
Y&
YEARSVISIT US
Dallas Market Showroom 3210
hinkleylighting.com | fredrickramond.com
LIVE WIRE
www.ResidentialLighting.com40 RESIDENTIAL LIGHTING | JUNE 2012
Blustery weather couldn’t dampen the positive mood at April’s High Point Market. Buyers remained upbeat during a market that featured a larger InterHall (in IHFC) and Made in America Pavilion (in Suites at Market Square), as well as expanded showrooms and selections from several lighting exhibitors.
Flying High
1
2
3
4
5
6
7
1. Lee Nemeth (left) and Jason Evans of ELK Group Intl. with HGTV’s Emily Henderson at a reception for the HGTV HOME Furniture Collection.
2. Florence de Dampierre celebrates her new collection for John-Richard with company President Alan Galbraith.
3. Dolores Aguilar and Robert Cooper in Cal Lighting’s IHFC showroom, which was expanded to house the company’s new chandelier collection.
4. The “Shady Ladies” team at the ART of Bowling event, including (from left) Kris Lindsey of Paragon, Jan Shaffer of Kichler Lighting, Lendell Glasco of Paragon, and Quinn Hazon, Wendy Birchfield and Amanda Gardner of Kichler.
5. Lamia and Joe McKearn in front of Flambeau Lighting’s new space in the Suites at Market Square Salon.
6. (Back row, from left) Troy Adkins, Randy Fiser and Tim Schelfe, along with (front row, from left) Heidi Salati and Emily Walser from the American Society of Interior Designers (ASID) at an ASID reception in the Currey & Co. showroom.
7. Gilt Home Creative Director Tom Delavan with Crystal Gentilello, High Point Style Spotter and Editor-in-Chief of Rue magazine, at the show’s press breakfast.
The West’s premier home furnishings marketplace
brings it together for you—on-trend product
introductions, exclusive suppliers, unique resources
and the unmatched collection of home décor and
accessories—all in one efficient and exciting buying
experience. Connect with it all here.
...where all your best connections are made.
To learn more and register today please visit www.LasVegasMarket.com
Las Vegas MarketJuly 30 — August 3, 2012
A PRA PROPERO RTTY OF:
ALA UPDATE
42 RESIDENTIAL LIGHTING | JUNE 2012 www.ResidentialLighting.com
Knowledge is PowerAt market or online, ALA offers a number of ways to stay up-to-date on lighting trends and technology.
ONLINE WEBINARSThe American Lighting Assn. (ALA) offers periodic live webinars on timely topics, such as the next one: “The Facts and Myths of CFL and LED Lighting: Which Products You Should and Shouldn’t Market,” with Joe Rey-Barreau, AIA, IES, on July 19, 11 a.m. CST. The webinar is sponsored by TCP Inc. and will earn participants one CLC® hour. Registration is available at www.americanlightingassoc.com. In addition, ALA recently announced it will offer its library of over 25 on-demand webinars (which previously cost $39 each) at no cost to members, thanks to sponsors Lutron Electronics, Juno Lighting Group and Toshiba LED Lighting. The selection includes: ■ Are Incandescent and Halogen Going Away?■ Advanced Concepts for Kitchens and Baths■ What’s New in LED Lighting: Fundamentals to Advanced Applications■ How to Read Construction Drawings: Improving Your Lighting Sales Efficiency by Quick Analysis of
Blueprint Information■ Fundamentals of Lighting and Interior Design Styles■ How to Sell and Design a Landscape Lighting System■ How to Specify, Design and Sell Low Voltage Lighting: Concepts for Increasing High End and Custom Builders■ How New Concepts in Crystal Can Expand Your Customer Base ■ Dimming & Lighting Controls: High-Tech Products to Increase Your Profits■ The Realities and Myths of Energy Efficient Lighting■ Concepts and New Technologies for Bath and Vanity Lighting■ How to Lay Out a Lighting Plan Quickly and Accurately■ Sell Crystal for Maximum Profit■ LED and Solid State Lighting Update■ Sizing Techniques for Decorative Fixtures in Large Vaulted Spaces■ Trends in Lighting Styles and New Technologies■ Twenty Customer Questions About New Light Sources Every Showroom Needs to Answer
■ The Increasing Importance of Lighting Metrics■ How to Design With and Sell Whole-House Lighting Controls■ From Classicism to Modernism: Applications of Decorative Lighting Styles■ Sales Tools That Win (for Manufacturers’ Reps) On-demand webinars are available at www.alawebinars.com. For more information, e-mail Nici Juneau at njuneau@americanlightingassoc.com.
DALLAS SEMINARSALA will present another series of information-packed lighting seminars at the June Dallas Intl. Lighting Market. The seminars will be presented by industry expert Joe Rey-Barreau and will cover topics ranging from lighting design to sales strategies. Thanks to a special sponsorship by the Dallas Market Center, the cost for each seminar is only $20.
All seminars will be presented in the ALA Suite, WTC 345, and are worth 1.5 CLC hours. Registration is available onsite or online at www.americanlightingassoc.com. For more information, e-mail Nici Juneau at njuneau@americanlightingassoc.com.
Friday, June 228-9:30 a.m. How to Sell and Design a Low Voltage and LED Landscape Lighting System
4-5:30 p.m. What’s Hot and What’s Not in Lighting Design Styles and Trends
Saturday, June 238-9:30 a.m. How to Expand Your Sales in Non-Residential Lighting Markets
12-1:30 p.m. How to Design a Lighting Plan for a Dining Room or Foyer
Don’t Forget! ALA’s Annual Conference, which will
take place Sept. 9-11 in Scottsdale,
AZ, offers educational seminars
galore on lighting technology,
design and sales techniques. For
more information or to register, visit
www.alaconference.com. Register
by June 30 and receive a special
discounted rate, as well as a chance
to win a $250 credit at the Hyatt
Regency Scottsdale.
MUST ATTEND
Boost your bottom line with advice from the experts.
▶ Build Your Relationships...Build Your Business
▶ The LED Revolution: Is Your Showroom Ready?
▶ Selling to the World’s Biggest Spenders: Women
▶ How to Get and Keep More Customers
2012 ALA ANNUAL CONFERENCE
Visit www.ALAConference.com to register for the 2012 Annual Conference—a MUST ATTEND event.
“You get to learn from the best
in the business.”Tammy L. Thomas, CLC
The Light House of Lewes
“ALA raises the bar every year.”
Michael Estrin, CLMR, Estrin-Calabrese Sales Agency
“The ALA Annual Conference is the
‘must attend’ event of the year.”
Cathy Choi, LS Bulbrite Industries, Inc.
“The ALA Annual Conference is a valuable tool to help our agency be the best it can be.”
Elise Severson, CLC , CLMR, Lytestyles
ILLUMINATIONS
44 RESIDENTIAL LIGHTING | JUNE 2012 www.ResidentialLighting.com
Residential Lighting: How do I get more women to my showroom?Marti Barletta: Provide choices and understand her situation. She will go somewhere else to find options if you don’t show them to her. She views shopping for household items as doing due diligence. She doesn’t think, “I love to look at lamps,” but rather, “I’m not going to spend my family’s money without making sure I’m getting the best possible option.” She gathers options until she has a sense of all the options available and almost never buys the first thing she sees. Retailers tend to focus on product. It’s not about the product. It’s about showing her that you can meet her needs.
RL: How do we transmit that through marketing?MB: An ad with people will have a lot more stopping power. Use a story. For example, “After her second child went off to college, Mary decided to turn a bedroom into a fitness/media room. This was a tricky project because she had two different criteria.” Or, quote Mary: “I was going to miss my son, but it was exciting to have a room where I could finally exercise while watching my favorite TV shows. Jack at XYZ Lighting showed me options and helped me pick the best one for me.”
RL: Do sales and events appeal to women shoppers?MB: For women, events must have three components: learning, social and fun. The learning could be “How to update your room with just a few pieces of lighting.” It has to be worth
her time. For the social component, invite her to bring a friend, but give the sense that the attendance is limited. Serve wine and cheese. For fun, have a drawing for a free, in-home consultation. Or have a designer show photos from their latest project. Don’t tie the event to a sale.
RL: What are some common missteps in marketing to women?MB: Salespeople tend to talk to the man, but it’s really the woman who gets them to the showroom. Women, usually, are the ones to decide when it’s time to buy. She will do the online research and narrow down the choices to the three showrooms she feels are best. If you’re not on her short list, you missed the cut. So she’s the one that needs to be influenced. She’s the primary buyer, regardless of how the couple appears in the showroom. Go out of your way to make sure that she is included in the discussion and answer all of her questions. I had wanted directional lights for the vaulted ceiling in my own bedroom
to illuminate some artwork and create drama. I thought the salesman knew what to do. Well, he installed lights that looked like great big coffee cans. They weren’t even remotely close to what I had in mind. Furthermore, he pointed them straight down onto the carpet. I was astonished. He apparently had done no aesthetic consultations at all, and he really had not listened to me. Ten years later, I had an interior designer working with me. She brought in a lighting designer who knew what he was talking about. I learned things in that conversation that I had never considered, like wall washing and dimming. It made me trust him, and I’d certainly go to him again.
RL: Give us one secret to successful marketing to women.MB: When she’s decorating her home, it’s about how she sees herself. So take note of the type of person she is and what she wants to express, as opposed to thinking simply in terms of product. At the same time, this is a functional purchase for her. She’s running a household. She’s got kids. It has to meet her needs on three levels: function, aesthetic and personal self-expression.
It’s not about the product. It’s about showing her that you can meet her needs.
Marti Barletta of The TrendSight Group shares secrets for appealing to our industry’s mightiest customer.
Women Welcome
AriaBy
46 RESIDENTIAL LIGHTING | JUNE 2012 www.ResidentialLighting.com
THINK BUSINESS
About a year ago, I was asked to give a keynote speech to the Alabama Home Builders
Assn. The focus of my talk was to be wrapped around making some sense of what was happening in the industry and attempting to share what the future might look like. When I arrived an hour before my speech, I noticed in the program that they had titled my speech ”Getting Your Mojo Back.” After a few minutes of reflection, I realized that my message was not only appropriate to this subject, but that my talk could be framed to make this a great experience for the audience. While there have been significant changes over the last several years in consumer trends and behavior, the economic environment and the levels of stress in business, I believe how we deal with these has more to do with our success or failure than almost anything else. The topic of ”mojo” is very relevant to this. Those who have lost their mojo are depressed, struggling and breathing out of a straw. Those who
have their mojo are making it happen and seeing some strong results.
Opening the talk with the Alabama audience, I asked: ”How many of you know what mojo is?” Almost all of the hands went
up. I then asked: ”How many of you feel like you have lost or seen your mojo eroded over the last few years?” About 80 percent of the hands went up. I tried to focus on the other 20 percent to see what they were doing to keep their mojo. Following are some of the comments and suggestions, which should serve as a checklist to take your own inventory:
Stop Listening to All the Bad NewsWe have all learned the phrase ”misery loves company.” The more you listen to the bad news (from the media, friends, etc.), the more your mojo vaporizes. One fellow said he unsubscribed to the newspaper and does not watch the evening news anymore, and he has seen double-digit growth in his business.
Work HarderI know this is not always popular, but I have asked many: ”How much harder is it out there now versus five years ago?” Most say it is 30 to 50 percent harder. My follow-up question is then:
”Are you and your team working 30 to 50 percent harder?” Those who have their mojo intact are working very hard. They are making that one extra shot or putting in the extra hours. It is hard to lose your mojo if you are working through it and seeing some ”wins.”
Know Where You Are HeadingThose who have their mojo have the ”prize” in their sights. They may not know every twist and turn to get there, but they know where they are heading. Their longer-term goals are still intact, and they are controlling their day, not just reacting to circumstances. Just like the metaphor implies, if you know the destination (or at least the seashore versus the mountains), then the road map to get there becomes clearer.
So while you can't see or touch mojo, you know when you or someone else has it. The mojo (or confidence or enthusiasm or belief) is not just a gift at your doorstep. It is a product of your mindset and your action. While we cannot control all circumstances, we can control our day-to-day action. So get out there and get your mojo back!
Mark Richardson is Co-chairman of Case Design Remodeling and the Case Institute of Remodeling. He is a member of the NAHB Remodeling Hall of Fame and a
Fellow at Harvard University's Joint Center for Housing Studies.
Combine attitude with action to give your business more traction, says new contributor Mark Richardson.
Get Your Mojo Back
www.techlighting.com
©2012 Tech Lighting. All rights reserved. The “Tech Lighting” graphic is a registered trademark of Tech Lighting. Generation BrandsTM
Lamps Without Limits
Our new SoCo fixture is a flexible system of Sockets and Cords
to inspire you to create limitless designs – all celebrating the
simplicity and beauty of bare lamps.
Options for 2 sockets, 7 cord colors, 3 cord lengths, 4 metal
finishes and countless lamps (sold separately), enable you to
mix, match and cluster SoCo fixtures into custom installations
– from individual accents to large dramatic light sculptures.
Come see the potential of the SoCo system at the Tech Lighting
Showroom #4705-TM during Dallas Market, June 21-24.
POINT OF SALE
48 RESIDENTIAL LIGHTING | JUNE 2012 www.ResidentialLighting.com
Lighting showrooms may be on the cutting edge regarding solid-state technology, but they’re a bit behind when it comes to merchandising. “You go into the average lighting store, it’s a bit archaic,” says Dave Yoho of Dave Yoho Assoc., a consulting company serving entrepreneurial-style businesses. But a few key updates can
help ready your store for the future. Thanks to smart phones and tablet computers, consumers have perpetual access to product and pricing information, so a robust website that acts as an extension of the showroom is more important than ever before. “There needs to be a better cross between the online world and the brick-and-mortar world,” says Paco Underhill, founder, President and CEO of market research firm Envirosell. “It’s called convergence. A store and its online presence should have a consistent look and feel in terms of pricing, the way in which they’re organized and in the language they use.” The goal, according to Underhill, is to educate customers before they
even enter the showroom, so that they understand the vocabulary and feel less overwhelmed about making a purchase.
Inside the showroom, high-tech helpers like iPads can display the store’s website, Facebook page or Twitter feed to create even more of a connection with customers. On the sales floor, staff and lighting
consultants can use iPads to flip through online catalogs or to help customers visualize what certain products can do for their home.
“The use of iPads on the sales floor can hardly be called cutting edge, since so many retail sectors have been using this technology
since it first came out,” Underhill says. “But you don’t see it enough in lighting showrooms. The next big thing here will be the ability to go into a showroom and download [product] information to the iPad, so there’s less paper involved.” When it comes to merchandising, one of the biggest complaints lighting showrooms have is that some of the more forward-thinking options take up too much real estate. Not so, says Underhill. “Vignettes are still important, but they depend on the luxury of space,” he says. “There are other creative ways using virtual reality to create [merchandising opportunities] within [smaller] spaces.“
Yoho agrees. “Get a flat screen to show installations,” he says. “For example, if a customer is buying lighting for her kitchen, you can direct her to examples up on the [TV screen] and ask her which picture most closely resembles her kitchen and which most closely resembles what she’d like her kitchen to look like.” Above all, the showroom of the future must cater to customers’ shopping behaviors from the moment they enter the store. In the entry, according to Underhill, signage should be minimal, and there should be a small transition space that slows customers down and gives them a chance to take in the layout of the store. Then, it’s all about making the customer feel comfortable so that they’ll stay awhile. “Train your sales staff to use scripting [predetermined language] to greet customers,” Yoho says. “‘Thank you for coming into our showroom today. How may I direct you?’ Offer an area where customers can sit, and when you’re flipping through catalogs or looking at an iPad together, sit side-by-side with the customer [to create a sense of camaraderie].” This fellowship is important during the closing process as well. “No matter how elegant or utilitarian your showroom is, your closing space must be one that’s comfortable,” Underhill says. “Recognize that the customer may have uninvolved parties with them (i.e., a husband and/or children), and you should have a place for them to go to away from the process so that they’re not interruptive. A friend of mine in the banking world once told me that one of the most effective tools for closing a loan is the lollipop.” — Jennifer Pinto
Ready your lighting retail store in a few simple steps.
Showroom of the Future
Hunt no further.
Now for the fi rst time, the wild at heart can light their living spaces with a tiger-striped
crystal chandelier. The Jungle Collection by Preciosa will debut in Dallas this July, in perfect harmony with the fashion craze for jungle themes. There are two design families. Sleek and tawny Bengal Tiger works well with neutral and earth tones. Black and white Siberian Tiger (pictured) holds its own among bold colors.
These chandeliers achieve a new sensuous minimalism. The design is highly disciplined, but the spirit remains untamed. The chandeliers are formed of authentic Czech crystal, mouth blown and handcut at Preciosa, and ornamented with Austrian-inspired optic crystal pendeloques. The designs are original to Preciosa, Czechoslovakia’s largest and oldest manufacturer of crystal chandeliers. Stop by and see The Jungle Collection at our Dallas showroom.
AUTHENTIC CZECH CRYSTAL FROM THE SOURCE™
DESIGN FORUM
50 RESIDENTIAL LIGHTING | JUNE 2012 www.ResidentialLighting.com
Weeks: I’m a fan of the chateaus, castles and churches of England, France and Italy. I’m fascinated by their architectural elements, whether old candlesticks, fragments from buildings or found objects. You can put a candlestick on a crystal or metal base, add shades and lighting and it becomes an amazing lamp. It’s something that ties us back to the past when there was so much detail and so much beauty in buildings. People who buy our lighting like found objects, flea markets and taking old pieces and repurposing them into their world. They usually live in spaces that are big boxes without a lot of architectural details. So when I design, I think about the drama of each element and how that element will play into a background and create the architecture in the room.
We find a lot of little chunks of old carvings, molding from mirrors and fragments from tops of doorways. I’ll think, “What can we turn it into?” It could be the detail of an acanthus leaf. I take that fragment and rebuild the piece to what I thought it was at one point and add it on top of a candlestick for a layering effect. Then we decide if it’s going to become gold or silver and how old or new we want to make it look. That can get challenging, because finishes can make or break a lamp. I spend a lot of time on the interior shade color of the lamp to help the illumination of the lamp read correctly. Many lights throw off a blue cast. What we do on the inside of the shades can help absorb some of that and still make the lamp aesthetically pleasing. It’s a huge challenge. I’m a huge fan of chandeliers, but I’ve not seen one light bulb yet that makes my chandelier as beautiful as the old-fashioned stuff. A crystal chandelier that doesn’t shimmer is a problem.
New technology has a way to go to make crystal chandeliers shimmer. The Pauline chandelier started with a fragment from what looked like an old balustrade that my wife and I found walking through a flea market in Italy. We had no idea what we were going
to do with it. But it came to be the essential part of our new grand chandeliers. We created a big kind of a pineapple base and grand scrolled arms at top. There’s a grandness to it, but there’s also elegance and simplicity. It came together with the combination of antique gold and the distressed finish of the center column.
ARTS Award-winning designer Randal Weeks of Aidan Gray Home turns artifacts from old buildings into grand objects.
Perfecting the Past
The Pauline chandelier was inspired by a balustrade fragment found in an Italian flea market. The scrolled arms add elegance, as do the greige and gold finishes. www.aidangrayhome.com
STYLE WE LIKE
52 RESIDENTIAL LIGHTING | JUNE 2012 www.ResidentialLighting.com
Anyone who attended last year’s American Lighting Assn. (ALA) Conference at The Breakers in Palm Beach, FL, found no shortage of inspiration from the décor. Israeli designer Ayala Serfati supplied some particularly striking pieces from a lighting standpoint. The Aqua Creations signature designs resembled enchanting sea creatures in sumptuous silk stretched over metal frames. For this year’s Light + Building show in Frankfurt, Germany, Serfati and her husband Albi partnered
with additional designers for fresh takes on trademark techniques and materials. Among
them: Mino floor lamps by Albi Serfaty and Benad Dar that incorporate Aqua’s iconic silks over a specially developed vacuum-formed polycarbonate shell illuminated from within by CFLs. Available in three sizes — one large enough to act as a room divider — Mino also allows two colors of silk to be draped for double the drama. WWW.AQUAGALLERY.COM
© 2012 Holtkoetter International, Inc.
ELECTRONICSREFLECTOR
Holtkoetter ShowroomDallas Trade Mart #4600
LICHT MACHEN . . . at its bestto make light is our first responsibility
. . . surpassing the quality/quantity of halogen light (1800 Lumens / 3000K)
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A REVOLUTIONARY LED LAMP
2508*P1 LED
54 RESIDENTIAL LIGHTING | JUNE 2012 www.ResidentialLighting.com
Access Lighting 3939Alico Industries 3664Ambience/Metropolitan 3783Arroyo Craftsman 3915Artcraft 3501� Avenue Lighting 3656-08Bazz Inc. 3832Besa Lighting 3519Bethel Intl. 3220Bruck Lighting 3309Bulbrite 3351Capital Lighting 3931Corbett 3902Crystorama 3503Dimond 3606Elegant Lighting 3050ELK Lighting 3606Emerson 3907ET2 3905Forecast 3101H.A. Framburg 3915� Fredrick Ramond 3210
Gaddis Contractors 3862George Kovacs 3006� Hinkley Lighting 3210House of Troy 3915Hudson Valley Lighting 3902� Illuminati Lighting USA 3109International Lighting 3941James R. Moder Crystal Chandelier WTC 303-1Justice Design Group 3920� Kalco Lighting 3303� LBL Lighting 3925Lights Up! 3656-03, 3656-04Luminance 3135Lutron 3301Mariana Lighting 3709Maxim Lighting 3901Minka Lavery/Minka Aire 3725Nora Lighting WTC 301-3Northeast Lantern 3800Osram Sylvania 3656-02Philips Consumer Luminaires 3101
PLC Lighting 3525Preciosa 3935Progress Lighting 3840Quoizel 3200Quorum Intl. 3004, 3111Recesso Lights 3656-06� Regency Ceiling Fans 3915SLV Lighting 3656-01Spectrum Shared Lighting Gallery 3656Stone Lighting 3327Thomas Lighting 3101Toltec Co. 3343Toshiba Lighting 3656-09Trans Globe Lighting 3616Troy-CSL 3902Vaxcel Intl. 3942� Viz Glass 3656-07WAC Lighting 3934Wila Lighting 3309Worldwide Lighting 3420
It just wouldn’t be summer without a trip to the Lone Star State for the Dallas Intl.
Lighting Market. We’ve got everything you need for your light-finding expedition,
including handy maps to guide you around the lighting floors and an itinerary of
can’t-miss events. (Just bring your own walking shoes!) Post-market, don’t forget to visit
www.ResidentialLighting.com for video highlights from the trip. Bon voyage, y’all!
GUIDETOTHE
DALLAS MARKET
www.ResidentialLighting.com JUNE 2012 | RESIDENTIAL LIGHTING 55
Lighting Showroom
Ambience/ Metropolitan
Minka Lavery/Minka Aire
Mariana Lighting
3327
Stone Lighting
WorldwideLighting
H.A. Framburg/House of Troy/Arroyo Craftsman/LBL Lighting
Quorum Intl.
ET2
Maxim Lighting
LightingShowroom
Besa Lighting
Troy-CSL/Corbett/Hudson Valley
Preciosa
GaddisContractors
Trans Globe Lighting
Lighting
Showroom
Spectrum
Shared
Lighting
Gallery/
Quorum Intl.3111
3832
Bazz
Inc.
FreightElevators
Future Homeof Nora Lighting
Regency Fans
LightingShowroom
Artcraft
Bruck/Wila
Vaxcel Intl.
WAC Lighting
LightingShowroom
Lighting Showroom3143
Lighting Showroom
NortheastLantern
ELK Lighting/Dimond
3220Bethel
Intl.
Elegant Lighting
James R. ModerCrystal Chandelier
Inc.
Hinkley Lighting/Fredrick Ramond
Philips Consumer Luminaires North America/
Thomas Lighting/Forecast
Luminance
Future Kalco
Expansion
Avenue
Lighting/
Viz Glass
3109Illuminati
Lighting USA
TRADE MART3RD FLOOR
56 RESIDENTIAL LIGHTING | JUNE 2012 www.ResidentialLighting.com
Allegri
Lighting Showroom
Holtkötter
Z-LiteLighting
Showroom
Morlee Lamp-shade
Hunter Fan Co./Casablanca Fan Co.
Kenroy Home
MonterLite
4929
4926
4931Trend Lighting
Schonbek Worldwide Lighting/ Swarovski
Fanimation
Livex
Lighting
DVI Lighting
YosemiteHome Décor
StarFire
Crystal
Pure EdgeLighting
Lighting Showroom
Adesso
LightingShowroom
LightingShowroom
LightingShowroom
Lighting Showroom
Varaluz
LightingShowroom
LightingShowroom
LightingShowroom
Forte Lighting
LightingShowroom
Feiss/Monte Carlo Fan Co.
AFX Lighting
LightingShowroom
Cristal-
strass
4408
Ellington Fans/ Jeremiah Lighting/
Craftmade
4902
TRADE MART4TH FLOOR
www.ResidentialLighting.com JUNE 2012 | RESIDENTIAL LIGHTING 57
Adesso 4906� Allegri 4915American Brass & Crystal 4503AFX Lighting 4523American Lighting 4745Cal Lighting 4323Casablanca Fan Co. 4929The Coppersmith 4941� Craftmade 4902Cristalstrass 4408Dainolite 4303Dolan Designs 4903DVI Lighting 4301EGLO 4916� Ellington 4902� Eurofase 4002� Eurofase Classics 4002Fanimation 4943
� Feiss 4010Fine Art Lamps 4808Focus Industries 4525Forte Lighting 4400Glow Lighting 4319Golden Lighting 4909� Holtkötter 4600 Hubbardton Forge 4921Hunter Fan Co. 4929� Jeremiah Lighting 4902Jesco Lighting 4313Kendal Lighting 4739Kenroy Home 4707Kichler 4103Lite Master 4634Lite Source 4804� Livex Lighting 4729
Matthews Fan Co. 4737Meyda Tiffany 4626� Monte Carlo Fan Co. 4010Monter Lite 4733Morlee Lampshade Co. 4517� Nuvo Lighting 4942Pure Edge Lighting 4515� Satco Products 4942Schonbek Worldwide Lighting 4926Star Fire Crystal 4509Stonegate Designs 4701Swarovski 4926� Tech Lighting 4705Trend Lighting 4931Varaluz 4507Yosemite Home Décor 4026 Z-Lite 4945
Thursday, June 21, 6 p.m. Trade Mart ”Loft 4” Lighting Expansion, 4th FloorThe Dallas Market Center and Residential Lighting will announce the winners of the third annual Showroom of the Year Awards at a cocktail reception on the opening night of the market. One Showroom of the Year will be recognized in each of three dollar-volume categories, as well as three specialty categories — Outstanding Merchandising Display, Exceptional Community Involvement and Most Significant Accomplishment in the last year. All registered market attendees are welcome to attend, with no additional tickets or registration required.
LIGHTING AFTER DARK Thursday, June 21, 9 p.m.Draft Media Bar, Sheraton Downtown DallasThe Dallas Market Center will host the Lighting After Dark cocktail party at the show’s official host hotel. Bring your market badge for two free drink tickets and complimentary valet service.
Showroom IdeaShareFriday, June 22, 3 p.m.WTC 166The Accessories Resource Team (ART) and Residential Lighting
will once again partner to host the fourth Showroom IdeaShare, an
opportunity for lighting showrooms to discuss common issues in a
comfortable setting. Participants will be able to submit anonymous
questions for group discussion; previous sessions have covered topics
like social media, IMAP policies, sales floor strategies and more.
Space is limited, so please RSVP to Sharon Davis at sharonjdavisnc@earthlink.net or Laura Van Zeyl at Lvanzeyl@sgcmail.com to reserve your
seat. ART membership is not required to participate, although with ART
Card discounts from member manufacturers at the show, your savings
may easily pay for your membership.
Seminar HighlightsThe Dallas Market Center will host a series of retail-oriented seminars during its concurrent Total Home & Gift Market, with useful information for lighting showrooms. We’ve included a few highlights below. You’ll also find American Lighting Assn. (ALA) seminars listed on page 42 and sessions for the new Tech-Know Spot on page 10. Thursday, June 218:15 a.m. OneCoast Seminar: A Perfect Match: Integrating Social Media & E-mail Marketing to Increase Foot TrafficCrystal Vilkaitis, SnapRetail OneCoast Café – WTC 2
9 a.m. The Art & Science of Shopping: Help Your Product Sell ItselfRich Kizer and Georganne BenderWTC 554
Noon Box Lunch Seminar: Get Ready for the ReboundMary Liz Curtin, Leon & Lulu WTC 554
Friday, June 228:15 a.m. OneCoast Seminar: What the (Bleep) Do I Say on Facebook?Crystal Vilkaitis, SnapRetail OneCoast Café – WTC 2
Saturday, June 238:15 a.m. OneCoast Seminar: Selling Online: 6 Tips for Getting StartedTed Teele, SnapRetail OneCoast Café – WTC 2
9 a.m. Five Ways to Make Your Store Marketing More PinterestingCrystal Vilkaitis, SnapRetail Expo Area – WTC 1
10 a.m. Social Media Fundamentals Mark Roos, Splash MediaExpo Area – WTC 1
11 a.m. How Effective is Your Social Media Marketing? Mark Roos, Splash MediaExpo Area – WTC 1
Noon The Three Keys of E-mail MarketingTarsha Polk, Constant ContactExpo Area – WTC 1
1 p.m. Making your Website More CompetitiveRyan Plesko, Extra Sauce Expo Area – WTC 1
58 RESIDENTIAL LIGHTING | JUNE 2012 www.ResidentialLighting.com
Gift Showroom
Lighting Showroom
Santa’s Own
Rawe Mills
Melrose Intl.Melrose Intl.
Park Hill Collections
Lighting Showroom
The Round Top Collection
GiftShowroom
LightingShowroom
Omni Sales & Marketing Group
Lighting Showroom
Lighting Showroom
LightingShowroom
Sullivan’s Inc.
Impact
Crystal & Home
303-5Lighting
Showroom
303-7Lighting
Showroom
3060Lighting
Showroom
Lighting Showroom
Lighting Showroom
326
Kraft Klub322
Direct Pacific/ Advantage/
Len McLendon
320
Couronne Co.
Molly‘n Me
Primitives by Kathy
GiftShowroom
Park Hill Collections
LightingShowroom
Lighting Showroom
D. Stevens
344
Reliant Ribbon
C&F Enterprises321
WORLD TRADE CENTER3RD FLOOR
Advantage 320American Lighting Assn. 345Autograph Foliages 398Bearington Collection 360C&F Enterprises 321Couronne Co. 330D. Stevens 352Dale Tiffany 309-1Direct Pacific 320Impact Crystal & Home 304
Inconjunction Inc. 348James R. Moder Crystal Chandelier 303-1Katherine’s Collection 386Kraft Klub 322Len McLendon 320Melrose Intl. 310, 316Molly ‘n Me 358Nora Lighting 301-3Old World Christmas 332
Omni Sales & Marketing 331, 333Park Hill Collections 318Primitives by Kathy 334Rawe Mills 376Raz Imports 340Reliant Ribbon 308Robert Abbey 305-1The Round Top Collection 346Santa’s Own 392Smith Seasonal 380Sullivan’s Inc. 394
60 RESIDENTIAL LIGHTING | JUNE 2012 www.ResidentialLighting.com
Roadrunners Shared
Showroom
HomeAccents
Showroom
Beau Artiste
Somerset Studios Inc.
SantangeloLighting & Design
Design Showroom
Papila Designs
Alan MizrahiLighting
Stein World
AmbianceHomeDécor
Home AccentsShowroom
Home AccentsShowroom
MSM4Imports
StylecraftHome Collection
HomeAccents
Showroom
Home Accents
Showroom
DesignShowroom
Van Teal
Daria Persian Rugs & Antiques
Home AccentsShowroom
Bill Reiman & Assoc./Pacific Coast Lighting
10014
WORLD TRADE CENTER10TH FLOOR
Alan Mizrahi Lighting 10020Ambiance Home Décor 10025American Lighting Assn. 10046Ashton Fine Arts 10009Beau Artiste 10015Bill Reiman & Assoc. 10014Caravanserai 10055Currey & Co. 10008Daria Persian Rugs & Antiques 10057East Enterprises 10063Foster’s Point 10076Fourteenth Colony Lighting 10016Lloyd Humphries 10062, 10080
MSM4 Imports 10006Oriental Danny 10018� Pacific Coast Lighting 10014Papila Designs 10052Roadrunners Shared Showroom 10047Robert Koerth & Assoc. 10030Santangelo Lighting & Design 10060� Savoy House 10085Somerset Studios Inc. 10011Stein World 10000Stylecraft Home Collection 10074Taylor’s on Ten 10010, 10034Touch of Silk 10058
Uttermost 10021, 10051Van Teal 10067Vista Fine Arts 10033
©2012 Feiss and Monte Carlo, Feiss is a registered trademark of Murray Feiss. Monte Carlo is a registered trademark of Monte Carlo. Generation Brands™
62 RESIDENTIAL LIGHTING | JUNE 2012 www.ResidentialLighting.com
MECH
MECHMECH
MECH
FREIGHTELEVATOR
Undici Restaurant
Silkroute Intl.
Touch of France
Gallery Eleven
P.A. Turner &
Co.
C.D.I. Contempo Designs
Inc.
Ambella Home Collection
Ashore Inc.
The PatriciaGroup
The Patricia Group
SilkrouteIntl.
SonoranRange
The PatriciaGroup
Ambari
Gallery Six
Gorrod GalleryStorage
Desert Digs
NM Direct
DesignShowroom
DesignShowroom
The PatriciaGroup
DesignShowroom
The Jerry’s/Mica Lamp Co.
DesignShowroom
WesternRugs &Trading
11046
11056
11050
11010
11016
11018
1101411051
11037
1102511080110741107211064 11070
11013
11019
11009
11055-A
11055-B
11055-C
110061106511069
1
2
3
4
5
6
8
9
13
11021
11048
Deluxe by Lorren Bell
DIFFA DIFFA
FashionGroup
Int’l
ConferenceRoom
11052GreenGables
Design Directions11000
Gorrod GalleryStorage
11053Design
Showroom
WORLD TRADE CENTER11TH FLOOR
Ambella Home Collection 11080Ambari 11019Ashore Inc. 11009C.D.I./Contempo Designs Inc. 11025Deluxe by Lorren Bell 11037-5Desert Digs 11016Design Directions 11000DIFFA 11037-4, 11037-6Fashion Group Intl. 11037-8Gallery Six 11013Gallery Eleven 11014
Green Gables 11052The Jerry’s 11006 � Mica Lamp Co. 11006NM Direct 11051P.A. Turner & Co. 11072 The Patricia Group 11018, 11056, 11064Silkroute Intl. 11046, 11050Sonoran Range 11074Touch of France 11010Western Rugs & Trading 11048
64 RESIDENTIAL LIGHTING | JUNE 2012 www.ResidentialLighting.com
PRODUCTPREVIEW
HOLTKÖTTER INTL. The Pharmacy floor lamp (#2508) uses a custom LED light engine to create light free of shadow and glare. This innovative lamp also features a proprietary dimming system and a Satin Nickel finish. TM 4600. www.holtkoetter.com
KALCO The Grayson Collection, including
this curvy chandelier (#2675), can be easily customized with several shade options, including natural shell, mesh
wire and seeded glass. TM 3303. www.kalco.com
VIZ GLASSThe Prodigy lamp blends art and lighting to create a beautiful series of handcrafted portables. The lamp is available in turquoise, green and red/amber (shown), as well as with multiple shade options. TM 3656-07. www.vizartglass.com
SATCO The Inspire Collection from Nuvo Lighting aims to bring
the efficiency of LEDs to every room in the house with dramatic fixtures built around Motivation,
an easily replaceable LED light engine from Satco’s KolourOne
brand. Shown here: the strikingly modern Frame pendant, featuring bold rectangles in Hazel Bronze or
Brushed Nickel. TM 4942. www.nuvolighting.com
PACIFIC COAST LIGHTINGThe Contemporary Lodge Collection offers a fresh update on the rustic mountain look with Tiffany-style glass, cast leaf motifs and a bronze finish. The collection includes table and floor lamps, as well as pendant lights. See more in the Bill Reiman showroom: WTC 10014. www.pacificcoastlighting.com
66 RESIDENTIAL LIGHTING | JUNE 2012 www.ResidentialLighting.com
PRODUCTPREVIEW
REGENCY CEILING FANSContoured blades and an integrated halogen light kit give the Deuce ceiling fan a sleek look. This modern fan is also offered in a wet-location version for outdoor use. Available in multiple finishes (including Brushed Steel, shown) as well as with an optional light kit cap. TM 3915. www.regencyfan.com
LAMP WORKSThe Porcelain Artichoke lamp has a beautiful natural shape sure to make a statement in any room. A sky blue body is balanced by a walnut base and cream linen shade. WTC 6-400. www.lampworks.com
FEISSPart of Feiss’ expanding Home Solutions line, the Charlotte mini chandelier has a French market feel with strings of unfinished natural wood beads and a Peruvian Bronze finish. The diminutive size makes this chandelier ideal for a bath, bedroom, closet or small foyer. TM 4010. www.feiss.com
JUSTICE DESIGN GROUPThe popular Aero three-light bath bar gets a new look, thanks to Lace Venetian glass shades, an extension of the company’s popular Venetian bowl shades. A Brushed Nickel finish balances this distinctive look. TM 3920. www.jdg.com
FORESIDE HOME AND GARDEN The company’s newly expanded lamp offerings include the Raven lamp, made of handcrafted metal with a slightly weathered finish. You’ll find more in the HomeStyle showroom: WTC 236. www.foresidehomeandgarden.com
68 RESIDENTIAL LIGHTING | JUNE 2012 www.ResidentialLighting.com
PRODUCTPREVIEW
ELLINGTON FANS The Faraday II rotating fan features two adjustable 13-inch heads and is damp-rated for outdoor use. This Aged Bronze fan also comes with both a wall and remote control. TM 4902. www.ellingtonfans.com
HINKLEY LIGHTINGThe Darien chandelier combines overscaled proportions with low-profile etched opal glass for a modern design. A Polished Antique Nickel finish accentuates the curves of all five fixtures in the collection. TM 3210. www.hinkleylighting.com
ROBERT ABBEYThis elegant table lamp (#1957) features a lead crystal base with aged brass accents. Available with two shade options — a black painted opaque parchment shade with a matte gold lining or an ivory silk box pleat shade with an off-white silk lining (shown). WTC 305. www.robertabbey.com
MICA LAMP CO.Filigrana dome chandeliers combine mica mineral domes with hammer-marked iron rings for a rustic statement. A delicate copper overlay in a vine or floral motif adds another level of natural detail. Available in 21-, 26- and 32-inch diameters. See more in The Jerry’s showroom: WTC 11006. www.micalamps.com
PRECIOSAFollowing a successful Dallas debut in January, the company has a number of new designs for the June market, including Sea Blossom, a colorful crystal chandelier inspired by underwater plant life. The colors of the mouth-blown crystal blossoms and beads can be customized to coordinate with any interior. TM 3935. www.preciosausa.com
70 RESIDENTIAL LIGHTING | JUNE 2012 www.ResidentialLighting.com
PRODUCTPREVIEWPRODUCTPREVIEW
AVENUE LIGHTING The transitional look of the Beverly Drive oval chandelieris accentuated by crystal beads and a silk string shade. This six-light fixture is available in black, silver, taupe and white. TM 3656-08. www.avenuelighting.com
ILLUMINATI LIGHTING USA With a silhouette as graceful as the bird for which it is named, each arm of the Swan fixture culminates in a G4 xenon bulb. Shown in black, the design is available in many other finishes, including a striking 24k gold option. TM 3109. www.illuminatilightingusa.com
JEREMIAH LIGHTINGThe Preston Hollow Collection features lovely fabric shades accented by an elegant shape in an understated Brushed Nickel finish. The collection includes chandeliers in multiple sizes, wall sconces, a convertible semi-flush fixture and a six-light foyer fixture (shown). TM 4902. www.ellingtonfans.com
QUOIZEL The shade of the Hammond pendant contains 120 pieces of Tiffany glass. A vintage bronze finish completes this timeless look. TM 3200. www.quoizel.com
JESCO LIGHTING The new Architectural Pendant and Wall Sconce Series is composed of modular sections, allowing specifiers to create a custom look. Available in several colors and sizes, as well as with various suspension and lamping options. TM 4313. www.jescolighting.com
72 RESIDENTIAL LIGHTING | JUNE 2012 www.ResidentialLighting.com
PRODUCTPREVIEW
VAXCELThe Anastasia Collection offers a fresh mix of traditional and modern elements. This complete family, including a 12-light chandelier (shown), features a silver leaf foil finish and natural shell embellishments. TM 3942. www.vaxcel.com
EUROFASEPella, the company’s first leather chandelier, features hand-stitched hides with crystal accents and chrome mounting. Available in four-, six- or 12-light chandeliers with beige, brown or black leather. TM 4002. www.eurofase.com
WAC LIGHTING Handcrafted from clear blown Italian glass, the shape of the Ice pendant suggests melting icicles. The Quick Connect fixture can be used with any of the company’s rail and track lighting systems, and is available in Brushed Nickel, Chrome and Dark Bronze. TM 3934. www.waclighting.com
LITE SOURCE This elegant chandelier (EL-10076) features graceful, flowing lines, with white frosted bubble ornaments and individually cut crystal droplets. Available with either LED or halogen lamping. TM 4804. www.lite-source.com
SCHONBEK The Poeta chandelier exudes effortless elegance with Swarovski Elements crystals in either Bronze Shade or Silver Night. TM 4926. www.schonbek.com
We’ll guide your every step.Make any area light up like a work of art, whether it’s LED track lighting or
recessed fl uorescents. Bring out your property’s architectural character with
just the right amount of accent lighting. Easy to install and competitively priced
with quality exceeding more expensive lighting products. Our wide variety of
LED, HID, and Retrofi t lighting products are designed to save you money,
maintenance, and energy.
2042 East Vernon Avenue Vernon, CA 90069 323-231-2600 www.elcolighting.com
Track Fixture Undercabinet Exit Signs Outdoor Step & Brick
74 RESIDENTIAL LIGHTING | JUNE 2012 www.ResidentialLighting.com
PRODUCTPREVIEW
LIVEX LIGHTING The Pennington Collection dresses up simple, elegant chandeliers with clear crystal accents. Available in Antique Silver Leaf or Antique Gold Leaf (shown). TM 4729. www.livexlighting.com
PROGRESS LIGHTINGEtched glass diffusers inside clear water glass add a touch of chic to the Polished Nickel frame of the company’s Caress chandelier. TM 3840. www.progresslighting.com
TECH LIGHTINGThe SoCo system of sockets and cords offers flexibility with seven different cord color options and three standard lengths (8, 16 and 24 inches). Also available with two socket alternatives (vintage or modern) and four finishes (White, Black, Satin Nickel and Antique Bronze). TM 4705. www.techlighting.com
PHILIPS CONSUMER LUMINAIRES The contemporary TubuLED pendant series incorporates LEDs into a sleek glass silhouette. The top portion of each shade is clear, while the lower portion is semi-transparent mirror-coated glass, allowing for both reflection and transparency. Also available in one- and three-light versions. TM 3101. www.philips-luminaires.com
76 RESIDENTIAL LIGHTING | JUNE 2012 www.ResidentialLighting.com
PRODUCTPREVIEW
SAVOY HOUSE Designed exclusively for the company by Raymond Waites, the Filament Collection exudes rustic elegance with clean lines, geometric K-9 crystals and a Silver Dust finish.The collection includes a four-, six- and 12-light chandelier and a three-light sconce. WTC 10085. www.savoyhouse.com
ALLEGRI CRYSTAL The Torelli Collection, including Item No. 10339, features unique designs adorned with clear crystals ensconced in laser-cut swan shapes. Available in Polished Chrome and Gold Plated finishes. TM 3303. www.allegricrystal.com
NORA LIGHTING Nora Lighting’s latest series of rail fixtures features specifiable LED lamps that offer energy savings and adjustable illumination. The fixtures are available in a variety of styles and finishes, with Energy Star®-qualified LED lamps that come in multiple color temperatures, beam spreads and lumen outputs. WTC 301-3. www.noralighting.com
KICHLER LIGHTINGPart lighting and part art, the City Lights Collection features contemporary lighting with an asymmetrical design. The seven-light linear chandelier features a pewter framework of clean intersecting lines with rectangular and square glass shades. TM 4103. www.kichler.com
GLOW LIGHTING INC.The elegant Wavelength series features crystal swirl pendants inside a double-lined sheer oval shade. Available in two shade sizes (33 and 44 inches) and three shade colors (black, taupe and white). TM 4319. www.glowlighting.com
Visit www.DallasMarketCenter.com for additional show information and online registration.
SPONSORED BY:
3rd ANNUAL
Awards Presentation & Cocktail PartyTHURSDAY, JUNE 21 | 6 PMTRADE MART 4TH FLOOR, LOFT 4
FINALISTS - REVENUE UNDER $2 MILLIONChristie’s Lighting Gallery, Fletcher, NC
Elume Distinctive Lighting, Park City, UT
Fogg Lighting, Portland, ME
Illuminations, McAllen, TX
Light Up Your Life, Sarasota, FL
Light Works of Steamboat, Steamboat Springs, CO
Lighting Design Center /
Warshauer Electric Supply Co., Tinton Falls, NJ
Living Lighting on King, Toronto, ON
Pace Lighting, Savannah, GA
Urban Lighting, San Diego, CA
FINALISTS - REVENUE UNDER $5 MILLIONGross Electric, Toledo, OH
House of Lights and Home Accents, Melbourne, FL
The Lite House, Columbia, SC
Lucia Lighting & Design, Lynn, MA
New Metal Crafts, Chicago, IL
Northwest Lighting and Accents, Mount Prospect, IL
Passion Lighting, Grapevine, TX
Urban Lights, Denver, CO
FINALISTS - REVENUE $5 MILLION AND OVERCapitol Lighting, Boca Raton, FL
Connecticut Lighting Centers, Hartford, CT
Design Lighting, Surrey, BC
Lighting Unlimited, Houston, TX
Lumens Light + Living, Sacramento, CA
Meletio Lighting & Electric Supply, Dallas, TX
Metro Lighting, Brentwood, MO
Norburn Lighting, Burnaby, BC
Robinson Lighting Ltd., Winnipeg, MB
Union Lighting & Furnishings, Toronto, ON
Congratulations to the fi nalists for the 3rd annual SHOWROOM OF THE YEAR Awards! In a ceremony on June 21, during the opening night reception at the Dallas International Lighting Market, one SHOWROOM OF THE YEAR winner will be announced from each of the three dollar-volume categories listed at right.
All fi nalists are also eligible for three specialty awards: Outstanding Merchandising Display, Exceptional Community Involvement and Most Signifi cant Accomplishment in the past year. All show attendees and exhibitors are welcome to attend the presentation with no additional registration required.
INVITEDYOU are
LIGHT HERE, LIGHT NOW
www.ResidentialLighting.com JUNE 2012 | RESIDENTIAL LIGHTING 79
Yes, we know your employees are the true heroes of your store,
but your selection is the source of their super powers. Retailers
who let their displays dwindle do so at their own peril. How
convenient that you will soon be able to assemble new
merchandise marvels courtesy of the
June Dallas Market. You’ll find a preview
of this summer’s buying
blockbuster on page
54, where floor plan maps join forces with event
schedules and dynamic designs. Make your
orders even mightier with timely trend
knowledge, including the freshest looks from
spring’s High Point Market (“Style Spotting,”
page 80). Set yourself up for success next season,
and we will look forward to seeing your sequel.
the avengers
www.ResidentialLighting.com
The spring High Point Market had new lamps and fixtures aplenty; among them several noteworthy trends. Here are our top five.
www.ResidentialLighting.com JUNE 2012 | RESIDENTIAL LIGHTING 81
Moroccan-inspired looks and motifs were all
over the market, including furniture, rugs and
lighting. We spotted this popular Arabesque tile
design making a subtle statement on several
table lamps. Shown here: Global Views’ Round
Arabesque lamp (opposite, left), Jamie Young
Co.’s Mughal Bone lamp (opposite, right), Port
68’s Parker lamp (left) and Robert Abbey’s
Addison table lamp (above).
www.globalviews.com | www.jamieyoung.com
www.port68.com | www.robertabbey.com
ARABIANLIGHTS1
82 RESIDENTIAL LIGHTING | JUNE 2012 www.ResidentialLighting.com
The “Mad Men” factor, which has been seen in both fashion
and home décor, hasn’t gone unnoticed in the lighting world.
Mid-century modern designs feature clean lines and a distinct
Scandinavian influence. Shown here: Feiss’ Beso pendant (above,
left), Kichler’s Dagmar lamp (above, right) and Nova Lighting’s
Astrid floor lamp (right).
www.feiss.com | www.kichler.com | www.novalamps.com
MOD SQUAD2
www.ResidentialLighting.com JUNE 2012 | RESIDENTIAL LIGHTING 83
The desire for vintage-inspired décor is still going strong, and several fixtures in High Point sported
designs with historical roots. Shown here: the Hobo chandelier from Currey and Co. (above, right) fea-
tures hand-notched wood modeled after early 1900s tramp art, while Four Hands’ Sunset Trumpet Horn
pendant (above, left) was inspired by old-fashioned gramophone phonographs.
www.curreyco.com | www.fourhands.com
BLAST FROM THE PAST3
84 RESIDENTIAL LIGHTING | JUNE 2012 www.ResidentialLighting.com
Bright colors in a variety of hues continue to make a vivid statement on portables, but the haute hue du
jour at the spring market was yellow. This summery shade is an easy way to add some punch and covers
a broad range of tints ranging from bright lemon to a more subdued daffodil. Shown here: the Marina lamp
in Yellow from Made Goods (above, left), the Pop Studio lamp in Sunflower from Pacific Coast Lighting’s
Kathy Ireland Home line (above, center) and the Spiral lamp in Sunflower from Thumprints (above, right).
www.madegoods.com | www.pacificcoastlighting.com | www.thumprints.com
MELLOW YELLOW4
www.ResidentialLighting.com JUNE 2012 | RESIDENTIAL LIGHTING 85
Metallic lamps were out in full force in High
Point. Use them to add a luxurious feel to
any room. Gold or silver, textured or smooth,
these lamps go well with any color scheme.
Shown here: the Gold Rings lamp from
Barbara Cosgrove (left), the Naples table lamp
from Flow Décor (above, left) and the Silver
Vase table lamp from HStudio’s new Priscilla
Presley Home Collection (above, right).
www.barbaracosgrovelamps.com
www.flowdecor.com | www.hstudio.com
WANT MORE? To see more looks from the
spring market, check out our video report featuring one of
High Point Market’s Style Spotters, designer Shay Geyer,
and her top five lighting finds. You can watch the video
online at www.ResidentialLighting.com/videos.
SHINE ON5
The most intriguing lighting fixture recruits seem to combine both beauty and beast, heightening the drama of sophisticated forms with a darker, edgier presence.
Interlocking curves of forged steel lend Hubbardton Forge’s Corona pendant a tempestuous beauty that’s both rough and refined. www.hubbardtonforge.com
This recycled steel pendant from Varaluz’s Clout series ups the drama with a cage motif and a dark bronze finish. A shape inspired by the club suit in a deck of cards further adds to the appeal. www.varaluz.com
The Half a Mile pendant from Portuguese company Mood creates visual intrigue using leader cord strung in a geometric design inside a brushed stainless steel frame. www.luzza.com.pt
Chrome and gunmetal add dark dimension to the sleek starburst design of Crystorama’s Galaxy chandelier. www.crystorama.com
www.ResidentialLighting.com JUNE 2012 | RESIDENTIAL LIGHTING 87
Looking for simple shapes with serious style? These sleek circular fixtures radiate contemporary chic.
SPHERE &
The illuminated circles of Progress Lighting’s
Bingo fixture can be used as wall or ceiling art.
The ironwork frame, which comes in Brushed
Nickel or Venetian Bronze, holds etched opal
acrylic diffusers along with distressed mirror
accents. www.progresslighting.com
The Broadway Collection from Hinkley
Lighting’s Fredrick Ramond line is composed
of low-profile circular light pods and etched
glass diffusers inside a polished aluminum
frame. Detailed mesh uplight diffusers add
sophistication to this chic, contemporary
design. www.fredrickramond.com
Swarovski’s minimalist Circle fixture makes a
striking statement with a crystal and stainless
steel ring that appears to hover in a room as if
by magic. www.architecture.swarovski.com
Discs of faceted recycled glass with a champagne
finish add a touch of bling to the curvy Swank
chandelier from Varaluz. A hand-worked artisanal
chrome finish adds even more shine. www.varaluz.com
Round smoke crystal medallions add sparkle to the Bliss
fixture from Corbett Lighting. Imported Italian rock crystals
and nickel and crystal link tassels add another level of flair
to the solid iron frame with a topaz-leaf finish.
www.corbettlighting.com
Ro
fixture fro
and nickel and
to the solid iron fra
www.corbettlighting.c
www.ResidentialLighting.com JUNE 2012 | RESIDENTIAL LIGHTING 89
NEW PRODUCTS
90 RESIDENTIAL LIGHTING | JUNE 2012 www.ResidentialLighting.com
Swan SongThe Baby Swan Collection from Artcraft features a chrome-plated frame with uniquely designed flowing arms. This low voltage series comes with a coordinating cord cover and is also available in a white finish. See more in Dallas in TM 3501. www.artcraftlighting.com
Prepare to Be AmazedInterlocking frosted glass shades in irregular shapes give ET2 Contemporary Lighting’s Maze Collection a unique modern appeal. The collection includes a round pendant, ceiling light, wall sconce and linear pendant (shown). See more in Dallas in TM 3901. www.et2online.com
Beach BeautyThe Beachwood table lamp from Currey & Co.’s Marjorie Skouras Collection is made of mercury glass with a Mercury Silver finish, accented by brass hardware and an off-white linen shade. See more in Dallas in WTC 10008. www.curreyco.com
It’s a Stitch This pendant, Model No. I-286103-1, from Suá Intl. has a handmade paper lens accented by leather lacing and measures 24 inches across and 12 inches high. See more in Dallas in The Jerry’s showroom, WTC 11006. www.suainternational.com
914-668-1818 914-668-8490 faxAdditional metal finishing products are also available at:
www.jaxchemical.com
MASTER METAL FINISHING SOLUTIONS
®
GREEN PATINAProduces an authentic antique green finish
on copper, brass and bronze.PEWTER BLACK
Produces a dark black finish on pewter, lead, brass, bronze, copper, nickel, tin-lead alloys and solders.
BROWN DARKENERProduces an authentic antique brown finish
on brass, bronze and copper.COPPER PLATING SOLUTION
Instantly plates copper onto iron, steel and solders.
Lamps Lighting Fixtures Stained GlassHardware Antiques Jewelry Statues
92 RESIDENTIAL LIGHTING | JUNE 2012 www.ResidentialLighting.com
NEW PRODUCTS
Double the FunCal Lighting’s Nianda family, including Model No. FX-3527-1P, creates visual interest with double shades — one sheer and one opaque. This pendant measures 18 inches across and 8 inches high. See more in Dallas in TM 4323. www.calighting.com
Cord ChicHandcrafted in North Carolina, the Cord Coverup from
A&M Designs offers an easy way to dress up cords on lamps and chandeliers. The Cord Coverup is available in a variety of sizes, colors, patterns and fabrics to coordinate
with any décor. See more in Dallas in the Omni Sales Group showroom, WTC 333. www.cordcoverup.com
Maximum ShineMaxim Lighting’s Swizzle Collection features a curved metal frame in polished chrome, encasing clear glass rods that are twisted to refract the light. Strands of clear octagonal crystals add a touch of sparkle to this collection, which includes square and rectangular pendants, ceiling lights, mini pendants and a wall sconce. See more in Dallas in TM 3901. www.maximlighting.com
The Woven ArchesDimond Lighting’s Perryton Collection table lamp features a woven arch design in polished chrome topped off with a white faux silk shade. See more in Dallas in TM 3606. www.dimondlighting.com
Bright IdeaDesigned for recessed lighting
applications, this 18W PAR38 LED lamp from Viribright Lighting’s
Benchmark Series boasts the highest light output to date with 1400
lumens. The dimmable bulb is priced affordably and features a 22-year life.
www.viribright.com
Still Keepin’ it BOLD
Morlee Lampshade Co6915 NW 43rd Street
Miami, FL 33166V: 305-500-9310F: 305-500-9322
www.MorleeLampshade.com
Dallas ShowroomTM 4517
Kickin’ it Back to Basics
40th Anniversary!!!
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AD INDEX
94 RESIDENTIAL LIGHTING | JUNE 2012 www.ResidentialLighting.com
Advertiser Page Website PhoneAccess Lighting 31 www.accesslighting.com 800.828.5483
AH Lighting 38 www.ahlighting.com 800.422.6000
American Lighting Assn. 43 www.americanlightingassoc.com 800.60.LIGHT
Auroralight 8 www.auroralight.com 877.942.1179
Avenue Lighting 65 www.avenuelighting.com 800.798.0409
Bock Lighting 27 www.bocklighting.com 216.912.7050
Bulbrite Industries 13 www.bulbrite.com 800.528.5555
Cal Lighting 51 www.calighting.com 800.321.6677
Checkolite Intl. 23 www.checkolite.com 800.265.9960
Dallas Market Center 10 www.dallasmarketcenter.com 800.DAL.MKTS
Elco Lighting 73 www.elcolighting.com 800.522.2626
Elegant Lighting 16-17 www.elegantlighting.com 888.388.3390
Ellington Fans/Jeremiah Lighting 7, Back Cover www.ellingtonfans.com 800.527.1292
Eurofase 45 www.eurofase.com 800.660.5391
Feiss 61 www.feiss.com 800.969.3347
GM Lighting 1 www.gmlighting.net 866.671.0811
Grand Brass Lamp Parts 12 www.grandbrass.com 212.226.2567
Hinkley Lighting 39 www.hinkleylighting.com 800.HINKLEY
Holtkötter Intl. 53 www.holtkoetter.com 800.899.5444
IC Sourcing & Logistics 26 www.hs-icsourcing.com 858.695.2766
Illuminati Lighting USA 18-19 www.illuminatilightingusa.com 949.988.7939
Jax Chemical Co. 91 www.jaxchemical.com 914.668.1818
Jesco Lighting Group 95 www.jescolighting.com 800.527.7796
Kalco 9, 71 www.kalco.com 800.525.2655
Lattrel Canada Inc. 22 www.lattrel.com 877.LATTREL
LBL Lighting 6 www.lbllighting.com 800.323.3226
Lights America 34 www.lightsamerica.com 847.915.4423
Lights Up! 95 www.lightsup.info n/a
Lite Source Inc. 4-5 www.lite-source.com 909.597.8892
Livex Lighting 35, 95 www.livexlighting.com 800.761.8056
Luminance 59 www.luminance.us 800.777.4440
Melrose Gallery & Antiques 37 www.melrosegallery.net 323.460.7777
Mica Lamp Co. 67 www.micalamps.com 818.241.7227
Monte Carlo Fan Co. 61 www.montecarlofans.com 800.519.4092
Morlee Lampshade Co. 93 www.morleelampshade.com 305.500.9310
Pacific Coast Lighting 21 www.pacificcoastlighting.com 800.709.9004
Panasonic 25 www.panasonic.com/ventfans n/a
Pedestal Express 38 www.pedestalexpress.com 888.762.7735
Philips Consumer Luminaires NA 29 www.philips-luminaires.com n/a
Preciosa 49 www.preciosausa.com 914.623.1001
Quintana Roo 77 www.quintanaroousa.com 512.847.3770
Regency Ceiling Fans 11 www.regencyfans.com 800.659.5051
Robert Abbey Inc. Inside Front Cover www.robertabbey.com 828.322.3480
Satco 95, Inside Back Cover www.satco.com 800.437.2826
Savoy House 14-15 www.savoyhouse.com 678.608.1859
Sebco 36 www.sebcoindustries.com 888.SEBCO4U
Sua Intl. 75 www.suainternational.com 877.315.8781
Tech Lighting 47 www.techlighting.com 847.410.4400
Triple-S Chemical Products Inc. 95 www.ssschemical.com 800.862.5958
Vaxcel Lighting Group 63 www.vaxcel.com 630.682.8767
Viribright Lighting Inc. 2-3 www.viribright.com 877. 847.4276
Viz Art Glass Inc. 69 www.vizartglass.com 510.569.8899
WAC Lighting 33 www.waclighting.com 800.526.2588
World Market Center Las Vegas 41 www.lasvegasmarket.com 888.416.8600
www.ResidentialLighting.com JUNE 2012 | RESIDENTIAL LIGHTING 95
Sleek LED SconcePart of Satco Products’ Nuvo Lighting line, the Inspire Collection is a family
of dramatic fixtures built around Motivation, a self-contained, easily replaceable LED light engine from Satco’s KolourOne division. Shown
here: the Frame sconce features bold rectangles of Brushed Nickel or Hazel Bronze for a strikingly modern look.
www.nuvolighting.com
Transitional CollectionLivex Lighting’s Ridgedale Collection,
including Model No. 6465-04 (shown), features a clean silhouette in a
Black finish, accented by hand-blown satin white glass shades. The family
includes 33 pieces to cover all necessary lighting applications,
and is also available in a Vintage Bronze finish.
www.livexlighting.com
Antiquing SolutionsTriple-S Chemicals is a Los Angeles-based company that specializes in the manufacture and sale of metal
antiquing solutions and patina solutions for copper, brass, bronze and steel. Its antiquing and patina
solutions range in color from browns/blacks to rusty reds/
oranges to greens/blues. www.ssschemical.com
High-Performance DownlightsThe LED Modulinear downlight series from Jesco Lighting uses
energy-saving 10W LEDs that provide light comparable to a PAR20 50W
halogen lamp. A dual-aim adjustment mechanism allows for easy light direction, while a snap-in insert
reduces glare. Available in one- to four-light configurations with multiple color temperatures, beam angles and finishes. www.jescolighting.com
Mid-Century PendantMade in Brooklyn, NY, the popular Woody pendant from Lights Up!
features a stylish mid-century design that comes in your choice of five wood veneers and more than 40
fabrics. This two-light pendant is also available with a black or white cord
and in Brushed Nickel or Oiled Bronze. www.lightsup.info
ASK RANDALL? ??
LAST WORD IN LIGHTINGby randall whitehead, iald
96 RESIDENTIAL LIGHTING | JUNE 2012 www.ResidentialLighting.com
Randall Whitehead, IALD, is a professional lighting designer and author. His eight books include “Residential Lighting, A Practical Guide.” Whitehead has worked on projects worldwide,
appeared on the Discovery Channel, HGTV and CNN, and he is a regular guest on Martha Stewart Living Radio. Visit his website (www.randallwhitehead.com) and follow his blog (www.lightmakesright.com) for more information on books, upcoming seminars and the latest lighting trends.
Submit questions online at:www.ResidentialLighting.com
Or send questions to:Residential Lighting magazineattn: Last Word in Lighting3030 W. Salt Creek Lane, Suite 201Arlington Heights, IL 60005Fax: (847) 390-0408E-mail: Lvanzeyl@sgcmail.com
Average rated life of his knowledge is measured in eons.
Q: In decorative fixtures, when do I use frosted flame-tip and when do I use clear? Sometimes the clear ones are too glary in clear glass. A: There isn’t a hard-and-fast rule about when to use clear or frosted flame-tip lamps (B10 is the industry name for them). It depends on the type of glass. If it is translucent, I usually use frosted lamps to keep the illumination even. If the glass is transparent or clear with a pattern (like water glass or seedy glass), I will use a clear lamp to help project a pattern onto the ceiling or walls. If it is clear colored glass, I will use a frosted or white opal lamp to give it some visual presence when seen through the glass. You are right, though; the clear lamps can be glary. Having them on a dimmer or in a lower wattage will help. There are now some really good LED B10 lamps on the market that have the color temperature of incandescent light and are dimmable. Two of the ones that I have tested and liked are made by Borealis (www.borealislighting.com) and Archipelago (www.archipelagolighting.com).
Q: I have a customer who is wondering why some fixtures burn out bulbs faster than others. I explained the “estimated life” of the lamps, but he thinks the problem lies within the fixtures. Do you have a good explanation?A: There are a number of factors that affect lamp life. First off, you are right about
“average rated lamp life.” This means that half the lamps burn out faster than expected and half the lamps last longer than expected.
Some bulbs burn out faster when they are installed base up (as in recessed fixtures) instead of base down (as in a table lamp) because heat rises, damaging the components. Bulbs normally burn out faster when they are in an enclosed fixture because the heat builds up inside.
This is true for CFLs as well. MaxLite (www.maxlite.com) makes a CFL that is made specifically for enclosed fixtures. LEDs seem to do really well in enclosed fixtures.
Another factor is fluctuations in the electrical current. Sometimes the electricity spikes and causes the bulbs to burn out faster. Many LED lamps can handle these fluctuations very well. You can consider using the 130V versions of most incandescent lamps, which mean they are operating at about 10 percent less than their capacity, allowing them to last longer. There are also rough-service lamps on the market that hold up to bigger-than-normal vibrations. These are a good option if you have recessed fixtures or ceiling fixtures on the first floor and rambunctious kids (or athletic first dates) on the second floor.
Choose the right bulb for the job with help from our expert.
Happy Lampers
Knock three times on the ceiling if you want me ... but bring extra bulbs.
BEST FACE FORWARDWhen your customer doesn’t replace burnt-out bulbs right away, the effect is a bit like a smile with a few teeth missing, isn’t it?
©2012, Satco Products, Inc.
National Toll–Free: 800.43.SATCO (800.437.2826) www.satco.com
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Distribution Centers:New York, Florida, Texas, Washington, California, Puerto Rico
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Everything is bigger in Texas, including Satco’s commitment to its customers. Satco and our Nuvo, Hygrade and KolourOne divisions have grown to be industry leaders by offering you the widest selection of lamps, fixtures and lighting components. The largest inventories. The most innovative technology. And the highest standards of quality and efficiency.
For more than 45 years, we’ve succeeded by helping you succeed -- by being here for you with the lighting products you need in Dallas -- and everywhere else.
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