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Copyright BCW 2009
Korea 2.0: Trends and Future Vision
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Copyright BCW 2009
Presenter: Don Southerton
Copyright BCW 2009
What was Korea 1.0?
Copyright BCW 2009
What was Korea 1.0?
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Korea
...an evolving society, embracing the future.
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Achievements
South Korea is a global leader in industrial innovation.
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So what’s Korea 2.0?
1. Shinsedae--the new generation2. Global brands3. Technolust4. Upmarket5. Songdo IBD
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Shinsedae
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Shinsedae1. White collar2. Highly educated3. Global4. Status markers
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Shinsedae
The "Shinsedae" or "new generation" Ages 26- 35 and can also include younger people17% of the national population24% of the working population
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Shinsedae
Free from ideological and political biasConcerned by unemploymentBeneficiaries of globalismPrefer to immigrate or work in:
AustraliaU.S.Japan
Copyright BCW 2009
Global Brands
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Localization
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Technolust
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Techno Proving Grounds
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QuickTimeª and a decompressor
are needed to see this picture.
Up Market
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Songdo IBD
Copyright BCW 2009
Contact Info:Don SouthertonBridging Culture Worldwide8514 Villa La Jolla Drive, 104La Jolla, CA 92037Dsoutherton@bridgingculture.comhttp://www.bridgingculture.com1-310-866-3777Twitter DonSoutherton
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