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Slide 1
LEVERAGE LINKEDIN:Optimize Beyond Your Profile
JOANNE DELBALSOBE SOCIALLY AWESOME
September 5-6, 2019 | Boston, MA
Slide 2
Joanne DelBalso
September 5-6, 2019 | Boston, MA
❖ ENROLLED AGENT / OWNER OF NO FUSS ACCOUNTING SERVICES SINCE 2007
❖ SOCIAL MEDIA STRATEGIST
“I BELIEVE ENTREPRENEURS SHINE WHEN THEY SHARE THEIR STORY THROUGH SOCIAL MEDIA”
Slide 3
LEVERAGE LINKEDIN - PROFILE
September 5-6, 2019 | Boston, MA
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LEVERAGE LINKEDIN – PROFILE PICTURE
September 5-6, 2019 | Boston, MA
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LEVERAGE LINKEDIN – HEADLINE
September 5-6, 2019 | Boston, MA
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LEVERAGE LINKEDIN - HEADLINE
September 5-6, 2019 | Boston, MA
❖ Benefit Based Headline
❖ Brag and / or Title with Benefits Headline
❖ Leverage the Algorithm Headline
❖ Personality Based Headline
Slide 7
LEVERAGE LINKEDIN - HEADLINE
September 5-6, 2019 | Boston, MA
❖ Address Your Audience Directly
❖ Share A Solution You Offer
❖ Leverage the Algorithm
❖ Tweak Your Headline Regularly
Slide 8
LEVERAGE LINKEDIN – COVER PHOTO
September 5-6, 2019 | Boston, MA
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LEVERAGE LINKEDIN – COVER PHOTO
September 5-6, 2019 | Boston, MA
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▪ BRANDING▪ COMPANY CULTURE▪ PERSONALITY▪ SLOGAN▪ NO NEED TO REPEAT IMAGE IN
PROFILE PICTURE
▪ CREATE YOUR OWN IMAGE▪ PIXABAY AND UNSPLASH
Slide 10
LEVERAGE LINKEDIN – BIO SECTION / ABOUT
September 5-6, 2019 | Boston, MA
❖ First few lines – Grab Attention / Solutions, Impressive Wins
❖ Add MEDIA to About Section (Videos, PDFs Etc)
Slide 11
LEVERAGE LINKEDIN – JOIN GROUPS
September 5-6, 2019 | Boston, MA
❖ Scroll Down To “Interests” Then Choose “See All”
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LEVERAGE LINKEDIN – JOIN GROUPS
September 5-6, 2019 | Boston, MA
Slide 13
LEVERAGE LINKEDIN – JOIN GROUPS
September 5-6, 2019 | Boston, MA
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LEVERAGE LINKEDIN – JOIN GROUPS
September 5-6, 2019 | Boston, MA
❖ Once You Join a Group All Members of the Group Become “2nd Connections” To You.
❖ Look For Your Target Market Groups
❖ Add Value When Ever Possible❖ Don’t Spam The Groups
Slide 15
LEVERAGE LINKEDIN – GET RECOMMENDATIONS
September 5-6, 2019 | Boston, MA
Slide 16
LEVERAGE LINKEDIN – EDUCATION
September 5-6, 2019 | Boston, MA
Assists With Connecting with Others that Attended Your College
Slide 17
LEVERAGE LINKEDIN – SKILLS
September 5-6, 2019 | Boston, MA
Click to Edit Skill and Remove All Skills Not Your Top 10!!
Slide 18
LEVERAGE LINKEDIN – SKILLS
September 5-6, 2019 | Boston, MA
Pin Your Top Three to the Top.
Slide 19
LEVERAGE LINKEDIN – ARTICLES
September 5-6, 2019 | Boston, MA
❖ Choose Write An Article❖ Make Sure You Have An
Awesome Image “SIZED FOR Linkedin!”
❖ Repurpose Content- Feel free to repost blog from website etc, since Linkedin is a closed platform it won’t hurt your website SEO.
❖ Articles Build Authority – Speak To Your Niche Audience !
❖ 3-5 Major Points❖ Conclude with CTA !!
Slide 20
LEVERAGE LINKEDIN – CONNECT AND NETWORK
September 5-6, 2019 | Boston, MA
❖ Search for People By Location, Industry, 2nd Degree Connections, Title
❖ Connect with those people, No NEED to send a “Note”❖ Engage With Their Content ❖ 4-5 Days Later, Send Them a Linkedin “In Message” With a “Soft
Pitch” or Other Message❖ Enjoy the Conversation❖ Track Leads
Slide 21
LEVERAGE LINKEDIN – CONNECT AND NETWORK
September 5-6, 2019 | Boston, MA
Slide 22
LEVERAGE LINKEDIN – CONNECT AND NETWORK
September 5-6, 2019 | Boston, MA
Slide 23
LEVERAGE LINKEDIN – CONNECT AND NETWORK
September 5-6, 2019 | Boston, MA
Slide 24
LEVERAGE LINKEDIN – CONNECT AND NETWORK
September 5-6, 2019 | Boston, MA
Slide 25
LEVERAGE LINKEDIN – CONNECT AND NETWORK
September 5-6, 2019 | Boston, MA
Slide 26
LEVERAGE LINKEDIN – CONNECT AND NETWORK
September 5-6, 2019 | Boston, MA
Slide 27
LEVERAGE LINKEDIN – CONNECT AND NETWORK
September 5-6, 2019 | Boston, MA
Slide 28
QUESTIONS??
September 5-6, 2019 | Boston, MA
Be Socially Awesome@JoanneLDelBalso@BeSociallyAwesomeJoanne DelBalso
joanne@besociallyawesome.com
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