Leveraging LinkedIn for B2B Marketing · If you’re looking for your B2B audience on social media,...

Leveraging LinkedIn for B2B MarketingExabytes E-Commerce Conferece 2019 (EEC-2019)

Nowrid Amin

# One of the top 100 inspirational LinkedIn icons in Malaysia (2019) to follow by Marketing In Asia

Digital Marketer, Digital Marketing Trainer & Public Speaker

# 7+ Years experience in Branding, Digital Marketing in leading companies from all around the world.

# Digital Marketing Lead

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LinkedIn Then and Now! Transformation from a boring professional social media platform to a gorgeous professional platform for Industry leaders

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5 6 0 MProfessionals Use

Linkedin Worldwide

6 1 MDecision Makers &

Influencer

4 5 %Content consumers are decision makers

LinkedIn is the most-used social media platform

amongst Fortune 500 companies

What is happening in Malaysia?

2019G r o w i n g ! O f f i c e i n M a l a y s i a

6.8% G r o w t h

( H i g h e s t i n Q 4 , 2 0 1 8 )

8M i l l i o n

u s e r s M a l a y s i a

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Increase of Users + Increase of attention + Increase of Brand involvement = NEW Business Opportunity

So what we can see?

Let’s take a look how Linkedinlook like

Let’s take a look how Linkedinlook like

If you’re looking for your B2B audience on social media, Why LinkedIn is the place to be

80% of B2B marketing leads from social media come through LinkedIn.

46% of social media traffic to your company site comes from LinkedIn

38% of B2B marketers say LinkedIn is generating revenue for them

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77% of B2B marketers plan to increase their use of LinkedIn, but the majority of them are held back due to a lack of clarity on strategies and methodology.

Source: Hubspot blog/Linkedin Marketing solution

Challenges

1. Create a personal brand and be the ambassador of your business

Leveraging Linkedin for B2B

2. Have a nice informative and proper personal profile

Leveraging Linkedin for B2B

3. Connect people and get engaged with content you see in your feed

Leveraging Linkedin for B2B

4. Create Business page and a showcase page for your business

Leveraging LinkedIn for B2B

5. Create authentic content, share content and be consistent!

Leveraging Linkedin for B2B

6. Start Group and also be part of relevant Groups

Leveraging Linkedin for B2B

CREATE

CONNECT

CONSISTENCY

Head feels heavy? Rememberthis 3C

Get In Touch With NOWRID

Nowrid AminLinkedin:

+60183285825Whatsapp

Nowrid AminFacebook:

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