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8/2/2019 Marketing Advt
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1. FOOD AND BEVERAGES
During 2010, there was a huge advertisement competition on
the food and beverage sector . The top players was PEPSI CO,
COCA COLA, CADBURYS INDIA, ETC.. TV advertising of 'Food &
Beverages' sector up by 27 per cent during 2010 compared to
'2009. Coco Cola India Ltd' was the top advertiser under 'Food &
Beverages' sector on TV during 2010.
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2. PERSONAL CARE or PERSONAL
HYGIENE
'Toilet Soaps' category led the advertising of 'Personal
Care/Personal Hygiene' sector on TV during 2010.
HUL' had the highest share among all the advertisers of 'Food
& Beverages' sector on TV during 2010.
55 per cent rise in TV ad volumes of 'Personal Care/Personal
Hygiene' sector during 2010 compared to 2009
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3. SERVICE SECTOR
'Services' sector has seen growth of 48 per cent in its TV ad
during 2010 that of 2009.
Top categories contributed for 89 per cent share of 'Services'
sector TV ad during '2010 Includes
Sun direct Tata sky
Dish TV
Reliance big TV
Bharati airtel
DTH Service Providers' with 32 per cent share was the
number one category of 'Services' sector on TV during 2010.
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4. BANKING , FINANCE AND INVESTMENT
In banking and investment sector, there were a number
of players who tried to improve and secure their position.Some of them are
ICICI Prudential
IDBI
AXIS LIFE INSURANCE
UTI
HSBC
HDFC
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5. TELECOME AND INTERNET SERVICE
PROVIDER 27 per cent increase in TV advertising of Telecom sector
during jan-dec 2010 compared to 2009.
Telecome services
Bharati airtel
Idea cellular
BSNL
Vodaphone
Nokia
Samsung
LG Micromax
Spice mobiles
Telecome equipment
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6. AUTOMOBILE SECTOR
During 2010, passenger vehicles sector contributed for 45 per
cent share of overall TV ad volumes of automobile sector. Top
advertisers are
Mahendra Xylo
Tata sumo grande mk 2
Cheverlote beat
Ford figo
Tata indigo manza, safari dicor and indica vista
Hyundai i10 and i20
Maruti suzuki
Mahendra scorpio
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Maruti Udyog Ltd leads with 19 per cent share in
passenger vehicles advertising on 2010.
In two wheeler sector, top companies are
TVS apache RTR 180
Tvs scooty streak
Hero honda karizma
Hero honda passion pro
Mahendra rodeo
Yahama fz
Bajaj pulsur 220 DTSi
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7. HOUSEHOLD PRODUCTS
Stationery advertising on TV saw a jump of 47 per cent in
year 2010 that of year 2009
Top advertisers in stationary sector are ITC, PIDILITE,
CLASSMATE stationary etc..
In refrigeration & Cooling products onida 5 speed I cool,
Panasonic AC, LG refrigerator, LG AC, voltas, whirlpool,
khaitan fans etc
In TV sector, top players are SONY, LG, SAMSUNG,
PANASONIC.
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8. PERSONAL ACCESSORIES
There was a big hike in personal accessories sector
advertisements. Some of top ads are
Fastrack accessories
Ray-Ban glasses
Citizen watch
Titan watch
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INCREASE IN TV ADVERTISEMENT DURING
2010
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THANK YOU FOR YOUR
LISTENING
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