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The most successful online advertising
Advertline
ADVERTISING AGENCY “ADVERT LINE”WAS ESTABLISHED IN 2009 AS PART OF“PALITRA MEDIA”.
ABOUT THE COMPANY
FROM THE VERY BEGINNING WE HAVE NAMED OFFERING OUR CLIENTS INNOVATIVE ADVERTISING DECISIONS AS OUR PRIMARY GOAL. ACCORDINGLY, WE MADE OUR VERY FIRST STEP TOWARDS THE FIELD OF INTERNET ADVERTISING.
OVER THE PAST PERIOD WE HAVE PROVEN THAT WE ARE A LEADING AGENCY WHEN IT COMES TO THE INTERNET.
DEVELOPMENT OF THE INTERNET IN GENERAL HAS SIGNIFICANTLY INCREASEDTHE AMOUNT OF ONLINE ADVERTS. TODAY IT IS IMPOSSIBLE TO IMAGINE ANADVERTISING COMPANY THAT DOESN’T DEAL IN INTERNET ADVERTISING.FOR US, THIS FIELD IS THE MOST PRIORITIZED ONE.
WE OFFER DESIGN AND DISPLAY OF WEB BANNERS ASWELL AS TEXT AND NON-STANDART ADVERTSON GEORGIA’S MOST HIGHLY RATED WEBSITES.
WEB BANNERS MADE BY OUR SPECIALISTS ARE DISTINGUISHEDBY THEIR CREATIVITY AND ABILITY TO ATTRACT NUMEROUS CLICKS. WE ARE ABLE TO HELP YOU REACH YOUR TARGET AUDIENCE AND EFFECTIVELY PLAN YOUR BUDGET.
WHY INTERNET ADVERTISING?
EXPENDITURE EFFICIENCY
ABILITY TO JUDGE THE ADVERTISINGCOMPANY’S SUCCESS IN REAL TIME
CREATIVE AND TECHNICAL FLEXIBILITY OFTHE ADVERTISING COMPANY
COVERAGE OF TARGET AUDIENCE
ADVANTAGES
01
02
ALLOCATION OFPERCENTAGES ACROSSVARIOUS WEBSITES
SUMMARIZATIONOF TOTALSTATISTICS
TARGET AUDIENCE: MIXED
50.9 % 49.1 %WomenMen
Ambebi.gePalitratv.geKvirispalitra.geDainteresdit.geAnswers.geDari.geSaqme.geGzapress.geZooclub.ge
Men Women
01
47.2%44.9%51.8%51.0%45.8%45.7%51.2%51.2%50.7%
52.8%55.1%48.2%49.0%54.2%54.3%48.8%47.0%49.3%
02
01
02
ALLOCATION OFPERCENTAGES ACROSSVARIOUS WEBSITES
SUMMARIZATIONOF TOTALSTATISTICS
TARGET AUDIENCE: V.I.P.
Ipn.geBpn.geKvirispalitra.geGeorgianjournal.geSaqme.ge
WomenMen
01
35.6%39.1%51.8%51.6%42.5%
64.4%60.9%48.2%48.4%57.5%
02
55.8 % 44.2 %WomenMen
01
02
ALLOCATION OFPERCENTAGES ACROSSVARIOUS WEBSITES
SUMMARIZATIONOF TOTALSTATISTICS
83.4 %
16.6 %Men
Women
TARGET AUDIENCE: WOMEN
Marao.ge Mkurnali.ge Reitingi.ge Astrologi.ge Gemrielia.ge Mshoblebi.ge
01
Women Men
15.1%19.3%16.8%16.5%18.7%12.7%
84.9%80.7%83.2%83.5%81.3%87.3%
02
01
02
ALLOCATION OFPERCENTAGES ACROSSVARIOUS WEBSITES
SUMMARIZATIONOF TOTALSTATISTICS
TARGET AUDIENCE: MEN
Sportall.geAdami.geAutobild.ge Barcamania.ge
WomenMen
01
10.4%19.5%21.3%15.8%
89.6%80.5%78.7%84.2%
84.7 %
15.3 %Women
Men
02
Oriented towards constant development,both in technical and content-related means.
Provides constantly updated information in a 24-hour mode.
The most popular news website in Georgia.
Mixed
www.ambebi.ge
5,569,450 942,442 21,271,873Sessions Users Pageviews
Mar 1, 2015-Mar 31, 2015
52.8 % 47.2 %WomanMan
18 4.2%
19.6%
22.6%
28.8%
16.5%
6.2%
2.1%
18-24
25-34
35-44
45-54
55-64
65+
01
02
03
04
05
06
ABOUTTHE WEBSITE
ADDITIONALINFORMATION
SEX DISTRIBUTION OF THE WEBSITE’S USERS
AGE DISTRIBUTION OF THEWEBSITE’S USERS
STATISTICSPROVIDED BYGOOGLE ANALYTICS
TARGET AUDIENCE
05
06
02
03
01
04
Top-rated political-social internettelevision and video portal.
Provides the most viewed and sharedvideos across social media.
Mixed
www.palitratv.ge
55.1 % 44.9 %WomanMan
18 8.6%
36.7%
26.9%
18.0%
6.5%
1.8%
1.5%
18-24
25-34
35-44
45-54
55-64
65+
05
06
02
03
01
04
2,575,746 756,358 5,379,552Sessions Users Pageviews
Mar 1, 2015-Mar 31, 2015
01
02
03
04
05
06
ABOUTTHE WEBSITE
ADDITIONALINFORMATION
SEX DISTRIBUTION OF THE WEBSITE’S USERS
AGE DISTRIBUTION OF THEWEBSITE’S USERS
STATISTICSPROVIDED BYGOOGLE ANALYTICS
TARGET AUDIENCE
Internet version of Kviris Palitra newspaper,with daily updates and exclusive articles.
Trustworthy information withqualified analysis.
The website has an official mobile app in theofficial stores of both Apple and Android.
V.I.P./Mixed
www.kvirispalitra.ge
48.2 % 51.8 %WomanMan
18 5.3%
18.3%
20.3%
26.6%
19.6%
6.6%
3.3%
18-24
25-34
35-44
45-54
55-64
65+
05
06
02
03
01
04
1,414,030 443,669 2,996,201Sessions Users Pageviews
Mar 1, 2015-Mar 31, 2015
01
02
03
04
05
06
ABOUTTHE WEBSITE
ADDITIONALINFORMATION
SEX DISTRIBUTION OF THE WEBSITE’S USERS
AGE DISTRIBUTION OF THEWEBSITE’S USERS
STATISTICSPROVIDED BYGOOGLE ANALYTICS
TARGET AUDIENCE
The most popular entertainment/educational website on social media, with daily updates.
Userbase mainly consists of curious young people active on social media who are interested in original, engaging pieces of information.
Mixed
www.dainteresdit.ge
49.0 % 51.0 %WomanMan
18 6.3%
47.6%
30.9%
11.6%
2.7%
0.7%
0.2%
18-24
25-34
35-44
45-54
55-64
65+
05
06
02
03
01
04
3,525,869 1,171,927 7,008,948Sessions Users Pageviews
Mar 1, 2015-Mar 31, 2015
01
02
03
04
05
06
ABOUTTHE WEBSITE
ADDITIONALINFORMATION
SEX DISTRIBUTION OF THE WEBSITE’S USERS
AGE DISTRIBUTION OF THEWEBSITE’S USERS
STATISTICSPROVIDED BYGOOGLE ANALYTICS
TARGET AUDIENCE
The largest real estate database.
Flexible search system.
A more expanded internet portal of the“Sitkva da Sakme” newspaper.
www.saqme.ge
V.I.P./Mixed
Information about sales, purchases, services,employment and autobusiness.
57.5 % 42.5 %WomanMan
18 4.4%
25.0%
30.4%
27.3%
9.9%
2.2%
0.8%
18-24
25-34
35-44
45-54
55-64
65+
05
06
02
03
01
04
847,953 301,041 9,841,818Sessions Users Pageviews
Mar 1, 2015-Mar 31, 2015
01
02
03
04
05
06
ABOUTTHE WEBSITE
ADDITIONALINFORMATION
SEX DISTRIBUTION OF THE WEBSITE’S USERS
AGE DISTRIBUTION OF THEWEBSITE’S USERS
STATISTICSPROVIDED BYGOOGLE ANALYTICS
TARGET AUDIENCE
Internet version of “Gza”,one of the most sold magazines in Georgia.
Contains discussion of socially importanttopics as well as interesting interviews,novels and humor.
Userbase mainly consists of educated people interested in socially important topics.
Mixed
www.gzapress.ge
47.0 % 53.0 %WomanMan
18 6.3%
37.6%
30.9%
15.6%
7.7%
1.2%
0.7%
18-24
25-34
35-44
45-54
55-64
65+
05
06
02
03
01
04
598,668 225,281 1,412,654Sessions Users Pageviews
Mar 1, 2015-Mar 31, 2015
01
02
03
04
05
06
ABOUTTHE WEBSITE
ADDITIONALINFORMATION
SEX DISTRIBUTION OF THE WEBSITE’S USERS
AGE DISTRIBUTION OF THEWEBSITE’S USERS
STATISTICSPROVIDED BYGOOGLE ANALYTICS
TARGET AUDIENCE
Educational, informative and interactivewebsite, where users are given an opportunity to ask questions on any topic they are interested in.
Search engines display Answers.geamong their first results.
Mixed
www.answers.ge
54.2 % 45.8 %WomanMan
18 33.2%
38.0%
15.4%
8.6%
2.4%
0.9%
1.5%
18-24
25-34
35-44
45-54
55-64
65+
05
06
02
03
01
04
351,681 241,283 857,445Sessions Users Pageviews
Mar 1, 2015-Mar 31, 2015
01
02
03
04
05
06
ABOUTTHE WEBSITE
ADDITIONALINFORMATION
SEX DISTRIBUTION OF THE WEBSITE’S USERS
AGE DISTRIBUTION OF THEWEBSITE’S USERS
STATISTICSPROVIDED BYGOOGLE ANALYTICS
TARGET AUDIENCE
Website dedicated to weather forecastsacross entire Georgia and beyond.
Latest news on climate and ecology.
Every website that comprises“Palitra Media” includes a sidebarwith a weather forecast by dari.ge.
Mixed
www.dari.ge
54.3 % 45.7 %WomanMan
18 8.6%
36.7%
26.9%
18.0%
6.5%
1.8%
1.5%
18-24
25-34
35-44
45-54
55-64
65+
05
06
02
03
01
04
121,731 48,484 222,732Sessions Users Pageviews
Mar 1, 2015-Mar 31, 2015
01
02
03
04
05
06
ABOUTTHE WEBSITE
ADDITIONALINFORMATION
SEX DISTRIBUTION OF THE WEBSITE’S USERS
AGE DISTRIBUTION OF THEWEBSITE’S USERS
STATISTICSPROVIDED BYGOOGLE ANALYTICS
TARGET AUDIENCE
Women
www.zooclub.geTop-rated website on the animal world.
Many topics and subjects broachedat the website see a lot of discussionon social media.
Contains advice for rearing and looking after animals.
49.3 % 50.7 %WomanMan
18 12.0%
41.0%
23.0%
12.0%
7.0%
3.0%
2.0%
18-24
25-34
35-44
45-54
55-64
65+
05
06
02
03
01
04
184,095 106,798 1,112,241Sessions Users Pageviews
Mar 1, 2015-Mar 31, 2015
01
02
03
04
05
06
ABOUTTHE WEBSITE
ADDITIONALINFORMATION
SEX DISTRIBUTION OF THE WEBSITE’S USERS
AGE DISTRIBUTION OF THEWEBSITE’S USERS
STATISTICSPROVIDED BYGOOGLE ANALYTICS
TARGET AUDIENCE
Top news agency that broadcasts in Georgian, English and Russian.
Combines high trustworthiness with high ratings.
Respectable and engaged audience.
The list of subscribers includes state structures, NGOs, international representatives,embassies and large private companies.
www.ipn.ge
V.I.P.
64.4 % 35.6 %WomanMan
18 1.8%
15.7%
33.0%
24.5%
17.0%
6.6%
1.4%
18-24
25-34
35-44
45-54
55-64
65+
05
06
02
03
01
04
2,940,248 534,093 7,913,468Sessions Users Pageviews
Mar 1, 2015-Mar 31, 2015
01
02
03
04
05
06
ABOUTTHE WEBSITE
ADDITIONALINFORMATION
SEX DISTRIBUTION OF THE WEBSITE’S USERS
AGE DISTRIBUTION OF THEWEBSITE’S USERS
STATISTICSPROVIDED BYGOOGLE ANALYTICS
TARGET AUDIENCE
Highly qualified evaluation.
Competent market analysis.
Business- and economy-related news.
Boasts high trustworthiness of the business sector.
Has one of the fastest growing audiences.
www.bpn.ge
60.9 % 39.1 %WomanMan
18 3.1%
10.2%
35.1%
22.1%
20.0%
7.3%
2.2%
18-24
25-34
35-44
45-54
55-64
65+
V.I.P.
05
06
02
03
01
04
496,361 195,441 894,802Sessions Users Pageviews
Mar 1, 2015-Mar 31, 2015
01
02
03
04
05
06
ABOUTTHE WEBSITE
ADDITIONALINFORMATION
SEX DISTRIBUTION OF THE WEBSITE’S USERS
AGE DISTRIBUTION OF THEWEBSITE’S USERS
STATISTICSPROVIDED BYGOOGLE ANALYTICS
TARGET AUDIENCE
First English-language news portal in Georgia.
An internet portal ofthe “Georgian Journal” newspaper.
A modern website with a cutting-edge design that covers political, social and economic topics.
Offers useful information for foreigners in its“Discover Georgia” rubric. This information includeshotels, cultural heritage sites, Georgian cuisine, etc.
V.I.P.
www.georgianjournal.ge
48.4 % 51.6 %WomanMan
18 5.3%
38.8%
27.7%
17.8%
6.5%
1.6%
2.3%
18-24
25-34
35-44
45-54
55-64
65+
05
06
02
03
01
04
255,359 182,029 710,859Sessions Users Pageviews
Mar 1, 2015-Mar 31, 2015
01
02
03
04
05
06
ABOUTTHE WEBSITE
ADDITIONALINFORMATION
SEX DISTRIBUTION OF THE WEBSITE’S USERS
AGE DISTRIBUTION OF THEWEBSITE’S USERS
STATISTICSPROVIDED BYGOOGLE ANALYTICS
TARGET AUDIENCE
Useful and practical advice for working women andfor those who take grooming themselves seriously.
Top Georgian website for women.
Women
www.marao.ge
84.9 %Woman
15.1 %Man
18 7.3%
32.9%
27.4%
21.8%
8.6%
1.2%
0.8%
18-24
25-34
35-44
45-54
55-64
65+
05
06
02
03
01
04
2,431,835 854,875 4,655,796Sessions Users Pageviews
Mar 1, 2015-Mar 31, 2015
01
02
03
04
05
06
ABOUTTHE WEBSITE
ADDITIONALINFORMATION
SEX DISTRIBUTION OF THE WEBSITE’S USERS
AGE DISTRIBUTION OF THEWEBSITE’S USERS
STATISTICSPROVIDED BYGOOGLE ANALYTICS
TARGET AUDIENCE
Userbase includes both loyal readers of all ages who areinterested in medicine as well as professional doctors.
An internet portal of“Ojakhis Mkurnali” magazine.
Popular interactive website on medicine.
The website includes a Q&A rubric,a medication database, pregnancy calculators, etc.
Women
www.mkurnali.ge
80.7 %Woman
19.3 %Man
18 6.8%
29.7%
30.0%
22.2%
7.7%
2.6%
1.0%
18-24
25-34
35-44
45-54
55-64
65+
05
06
02
03
01
04
1,221,148 494,967 3,606,183Sessions Users Pageviews
Mar 1, 2015-Mar 31, 2015
01
02
03
04
05
06
ABOUTTHE WEBSITE
ADDITIONALINFORMATION
SEX DISTRIBUTION OF THE WEBSITE’S USERS
AGE DISTRIBUTION OF THEWEBSITE’S USERS
STATISTICSPROVIDED BYGOOGLE ANALYTICS
TARGET AUDIENCE
An internet portal of “Reitingi” magazine.
Publishes scandalous, piquant and exclusive materials.
Boasts the most discussed andmost commented articles and interviews.
Women
www.reitingi.ge
83.2 %Woman
16.8 %Man
18 13.4%
37.9%
25.2%
16.8%
4.7%
1.2%
0.8%
18-24
25-34
35-44
45-54
55-64
65+
05
06
02
03
01
04
1,172,451 424,383 2,250,230Sessions Users Pageviews
Mar 1, 2015-Mar 31, 2015
01
02
03
04
05
06
ABOUTTHE WEBSITE
ADDITIONALINFORMATION
SEX DISTRIBUTION OF THE WEBSITE’S USERS
AGE DISTRIBUTION OF THEWEBSITE’S USERS
STATISTICSPROVIDED BYGOOGLE ANALYTICS
TARGET AUDIENCE
A webpage on everything astrological.
Astrological predictions, horoscope for the day and everything about Zodiac signs.
Userbase mainly includes people interested in astrology.
www.astrologi.ge
Women
83.5 %Woman
16.5 %Man
18 9.2%
47.3%
24.1%
14.6%
4.3%
0.3%
0.2%
18-24
25-34
35-44
45-54
55-64
65+
05
06
02
03
01
04
426,135 199,885 1,446,491Sessions Users Pageviews
Mar 1, 2015-Mar 31, 2015
01
02
03
04
05
06
ABOUTTHE WEBSITE
ADDITIONALINFORMATION
SEX DISTRIBUTION OF THE WEBSITE’S USERS
AGE DISTRIBUTION OF THEWEBSITE’S USERS
STATISTICSPROVIDED BYGOOGLE ANALYTICS
TARGET AUDIENCE
Women
www.gemrielia.ge
Top rated culinary website.
Flexible search system.
Video and photographic culinary tutorials, culinary news and advice.
A “personal basket” for recording favorite recipes.
81.3 %Woman
18.7 %Man
18 5.2%
13.4%
26.1%
22.5%
21.9%
9.5%
1.4%
18-24
25-34
35-44
45-54
55-64
65+
05
06
02
03
01
04
1,684,840 577,387 3,686,194Sessions Users Pageviews
Mar 1, 2015-Mar 31, 2015
01
02
03
04
05
06
ABOUTTHE WEBSITE
ADDITIONALINFORMATION
SEX DISTRIBUTION OF THE WEBSITE’S USERS
AGE DISTRIBUTION OF THEWEBSITE’S USERS
STATISTICSPROVIDED BYGOOGLE ANALYTICS
TARGET AUDIENCE
Provides all necessary information forrearing and upbringing of children,as well as relevant domestic advice.
Has one of the fastest growing audiences.
Userbase mainly consists of loyaland dedicated readers.
Women
www.mshoblebi.ge
87.3 %
12.7 %
18 3.0%
27.0%
41.0%
17.0%
8.0%
2.0%
2.0%
18-24
25-34
35-44
45-54
55-64
65+
Woman
Man
05
06
02
03
01
04
1,226,162 547,675 2,379,950Sessions Users Pageviews
Mar 1, 2015-Mar 31, 2015
01
02
03
04
05
06
ABOUTTHE WEBSITE
ADDITIONALINFORMATION
SEX DISTRIBUTION OF THE WEBSITE’S USERS
AGE DISTRIBUTION OF THEWEBSITE’S USERS
STATISTICSPROVIDED BYGOOGLE ANALYTICS
TARGET AUDIENCE
#1 sports webpage in Georgia.
Offers unique photos and video reports of sports-relatedevents as well as scores of recent matches and games.
Offers sports news from Georgia andabroad as well as exclusive interviewswith famous athletes.
Internet version of “Lelo” newspaper and“Lelo Week” magazine.
Boasts a loyal, dedicated andconstantly growing audience.
Men
www.sportall.ge
89.6 %
10.4 %Woman
Man
18 12.2%
36.5%
28.2%
15.2%
4.9%
1.5%
1.5%
18-24
25-34
35-44
45-54
55-64
65+
05
06
02
03
01
04
1,475,453 262,909 5,292,610Sessions Users Pageviews
Mar 1, 2015-Mar 31, 2015
01
02
03
04
05
06
ABOUTTHE WEBSITE
ADDITIONALINFORMATION
SEX DISTRIBUTION OF THE WEBSITE’S USERS
AGE DISTRIBUTION OF THEWEBSITE’S USERS
STATISTICSPROVIDED BYGOOGLE ANALYTICS
TARGET AUDIENCE
A daily updated website for men.
Practical advice on weaponry,sports and fashion.
Also offers analytical and sports blogs.
Among Georgian users’ favorite websites.
Men
www.adami.ge
80.5 % 19.5 %WomanMan
18 14.3%
20.1%
33.4%
17.0%
9.2%
4.1%
1.9%
18-24
25-34
35-44
45-54
55-64
65+
05
06
02
03
01
04
492,564 226,554 2,914,879Sessions Users Pageviews
Mar 1, 2015-Mar 31, 2015
01
02
03
04
05
06
ABOUTTHE WEBSITE
ADDITIONALINFORMATION
SEX DISTRIBUTION OF THE WEBSITE’S USERS
AGE DISTRIBUTION OF THEWEBSITE’S USERS
STATISTICSPROVIDED BYGOOGLE ANALYTICS
TARGET AUDIENCE
Georgian and foreign car-related news,interesting facts from the car world.
Provides detailed analysis of cars relevant for Georgia as well as a catalog of service centers.
Also offers car license tests, necessary advice anda multitude of other car-related information.
Boasts a loyal - albeit very niche - auditory.
Men
www.autobild.ge
Internet version of “Auto Bild” magazine.
84.8 % 15.2 %WomanMan
18 4.0%
33.0%
34.0%
16.0%
8.0%
4.0%
1.0%
18-24
25-34
35-44
45-54
55-64
65+
05
06
02
03
01
04
250,092 126,043 655,002Sessions Users Pageviews
Mar 1, 2015-Mar 31, 2015
01
02
03
04
05
06
ABOUTTHE WEBSITE
ADDITIONALINFORMATION
SEX DISTRIBUTION OF THE WEBSITE’S USERS
AGE DISTRIBUTION OF THEWEBSITE’S USERS
STATISTICSPROVIDED BYGOOGLE ANALYTICS
TARGET AUDIENCE
A webpage for football fans.
Also a webpage of Barcelonafootball team’s fan club.
Userbase mainly includes men ofall ages who are into football.
Men
www.barcamania.ge
84.2 % 15.8 %WomanMan
18 32.8%
37.1%
18.7%
5.0%
3.9%
2.3%
0.2%
18-24
25-34
35-44
45-54
55-64
65+
05
06
02
03
01
04
607,022 110,159 1,628,552Sessions Users Pageviews
Mar 1, 2015-Mar 31, 2015
01
02
03
04
05
06
ABOUTTHE WEBSITE
ADDITIONALINFORMATION
SEX DISTRIBUTION OF THE WEBSITE’S USERS
AGE DISTRIBUTION OF THEWEBSITE’S USERS
STATISTICSPROVIDED BYGOOGLE ANALYTICS
TARGET AUDIENCE
A webpage dedicated to notices, adverts and announcements.
Advertises apartments, private homes, plots of land, summer cottages,commercial spaces.
Userbase mainly includes people engaged in saleand purchase of real estate.
Mixed
www.allproperty.ge
74.0 %Woman
26.0 %Man
18 0%
28.0%
30.0%
21.0%
13.0%
5.0%
3.0%
18-24
25-34
35-44
45-54
55-64
65+
05
06
02
03
01
04
230,846 104,450 859,845Sessions Users Pageviews
Mar 1, 2015-Mar 31, 2015
01
02
03
04
05
06
ABOUTTHE WEBSITE
ADDITIONALINFORMATION
SEX DISTRIBUTION OF THE WEBSITE’S USERS
AGE DISTRIBUTION OF THEWEBSITE’S USERS
STATISTICSPROVIDED BYGOOGLE ANALYTICS
TARGET AUDIENCE
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