Mobility: Cutting Through the Hype and Executing a …...Mobility: Cutting Through the Hype and...

Mobility: Cutting Through the Hype and Executing a Strategy IDC CIO Summit - Perth May 2013

Dustin Kehoe

Assoc. Research Director

What Does Mobility Mean to You?

The IDC Mobile Value Chain

IDC Market Data

The Next Gen Workspace for Your Business

Summary and Recommendations

2

When was your first mobile device?

3

The Mobile Journey in Two Decades

2000-10

FMC - did we miss it?

TEM

International Roaming

Managed Mobility

Contracts

2010+

End user computing

Productivity

Multi-channel strategy

“Architectures”

Toward 50B Devices?

4

Leveraging Multiple Partners and Vendors

for Single Solution

5

Your Mobile Enterprise Spending in 2017?

6

5 year CAGR 2013-2017

% of Mobility

Spend

Market Indicators: End Users

7

838.7m The number of employees in Asia-Pacific (ex

Japan) that will be classed as MOBILE

WORKERS by 2015

This represents almost

38%of the Asia Pacific employee base

by 2015

Office based mobile 508.6m

Non-office mobile

317.8m

Home-based mobile

12.3m

Source: IDC’s Worldwide Mobile Worker Population Forecast 2011-2015

Market Indicators: Devices

8

Device Growth

2011/12

CAGR

2011/16

Smartphones 14% 13%

Tablets 97% 26%

PC‟s -18% -7%

• 2014: Tablets > PCs

• 2015: Employees use between 3-5 devices for

work

• 2016: Annual Device Shipments > Population

Source: IDC Smartphone, Media Tablet and PC Trackers

Market Indicators: Operating Systems

Multi-OS will be the norm

Source: IDC Smartphone, Media Tablet and PC Trackers

What Brands Do Employees Use?

10

Smartphone Tablet Laptop

N=176 N=57

N=136

Source: BYOD in Australia: Perceptions and Policies, February 2013

Given the following

options to choose

your personal device

for work, please rank

the following

devices in terms of

preference?

11

But What Do They Prefer

Blackberry???

N=253

Source: BYOD in Australia: Perceptions and Policies, February 2013

Doc # AU3054103V

Mobile App Development

12

7%22%

53%

17%

0%

10%

20%

30%

40%

50%

60%

none exploration acceleration innovation

2010 2011 2012

Most Enterprise are Developing Apps to Scale and/or Innovate

Mobile App Development

13

Top 3 Business Drivers

• Improve Customer Service – 31%

• Increase Revenue – 14%

• Increase Productivity – 14%

Most Deployed Mobile Apps

• BI/BA – 54%

• SFA / FFA – 51%

• Collaboration – 49%

Anticipated Business Outcomes

• Better Customer Management – 74%

• Improvements in Contact Centre – 65%

• Better Resource Planning – 57%

Source: IDC Annual UC&C Survey, February 2013

Mobile Apps – Planning Assessment

14

Applications

Internal

FFA/SFA

CRM

SCM

External

Contact Centre

Social Media

Sales

Internal Apps

• Drivers: Increase productivity, lower cost of operation

• Outcome: Better customer and supply chain management

External Apps

• Drivers: Improve contact centre, increase revenue

• Outcome: customer service, improvements to LOB

Source: IDC Annual UC&C Survey, February 2013

50:50

Mobile Apps – Planning Assessment

• Email

• BYOD

• Unified Comms

• Secure RAS

• BYOD

• Retail

• Banking

• Healthcare

• Government

• Campus WiFi

• Field Services

• Sales Force

• Business Intelligent

• CRM

• SCM

Mobilise the

Person

Mobilise the

Process

Mobilise the

Channel

Mobile Apps – Planning Assessment

IT

Suppliers

Distributors

Channel Participants

Platform Provider

Hosting Provider

End Users

Lines of Business

Strategy

Finance

Human Resources

Legal/Risk

CIO/CFO/CSO

Mobilize the

Person

Mobilize the

Process

Mobilize the

Channel

Value

Mobile Apps – Planning Assessment

17

Mobilize the Person

Mobilize the Process

Mobilize the Channel

Mobility become Core

to your business

Your Mobility Strategy

must support your IT

and Business Strategy

Cost &

Complexity

New Workforce Mobility Platform

18

Data Governance

Contextual Security

Application Delivery

User Experience

Actions / Recommendations

19

The Ecosystem is fragmented which has

slowed adoption

Seek partners that offer platforms for growth, not

point solutions

Don’t underestimate the systems integration

challenges

Anticipate significant growth in corporate-

issued Tablets

Actions / Recommendations

20

Be

Strategic

Be Selective

Be Secure

Be Prepared

Developing an M-SOP

LOW

MA

RK

ET

AC

TIV

ITY

E N T E R P R I S E I M PA C T L E V E L

HIGH

HIGH

WATCH EVOLVE

PLAN TRANSFORM

Augmented Reality

NFC

Security

HTML5

Channels

Location

UC&C

Mobile P2P

Gesture

Facial

Wearable Comms

Phone Personality

Digital Signage

CRM / ERP

Mobile Strategy Operations Plan 2013/14

Mobile Video

Activity-based working

M2M

SFA / FFA BI/BA

„‟Collaboration of

Things‟‟

Contact Centre

Thank You!

© IDC Visit us at IDC.com and follow us on Twitter: @IDC 22

Dustin Kehoe

Associate Research Director,

Telecommunications

IDC Australia

Email: dkehoe@idc.com