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Brand Overview
As the trusted voice of Australian women for over eight decades, The Australian Women’s Weekly sets the agenda on what matters most to women. With a focus on quality long-form journalism, The Weekly delivers a unique combination of information and entertainment spanning real-life stories, food, fashion, beauty, health, celebrity, craft and of course, royals.
The Australian Women’s Weekly is the
country’s most loved and iconic magazine, shaping the lives of
Australian women for over 80 years and earning a special
place in the heart of the nation.
Combining agenda setting news stories with in-depth celebrity and
real-life features, unparalleled royal coverage and a legendary
lifestyle and food offering, integrity and quality are the heart of all The Weekly does and is the key to its enduring success.
Nicole Byers EDITOR-IN-CHIEF
Nicole Byers EDITOR-IN-CHIEF
In a media career spanning over 20 years, Nicole Byers has worked across a number of high profile weekly and monthly magazines both in Australia and the UK – including monthly titles New Woman, SHE and B Magazine as well as music monthly Ministry. Cutting her teeth as a sub-editor, writer and entertainment editor, for the past 10 years Nicole has edited many of the country’s most successful weekly titles, including TV WEEK, NW, Woman’s Day and OK! Magazine. Nicole has been Editor of OK! Magazine for the past seven years and Editor-in-Chief across NW and OK! Australia since 2014, a role that has encompassed print, digital and social platforms across these two well- loved brands.
Samantha TrenowethNEWS EDITOR
Samantha Trenoweth is a journalist with more than 30 years’ experience, writing for newspapers, magazines, books, online and radio. As News and Features Editor for The Australian Women’s Weekly this year she has written features as varied as the Rohingya and Syrian refugee crisis, Nigella Lawson, paralympian Jessica Smith, women changing the face of Judaism, Islam and Christianity, as well as women of the drought and the Tathra fires.
Juliet RiedenEDITOR AT LARGE
Editor of The Australian Women’s Weekly and Managing Editor of The Australian Women’s Weekly one shots on subjects ranging from health, to homes, royals, food, colouring in and finance, Juliet is also the magazine’s Royal Correspondent, books editor and edited its 80th birthday souvenir issue.
At The Weekly in addition to her Editor responsibilities, Juliet has forged impeccable contacts, especially with the royal families in Denmark and the UK and scored global exclusives with HRH Prince Charles and Crown Princess Mary. Juliet’s other exclusive interviews include Magda Szubanski, Maggie Tabberer, Dame Helen Mirren, Julianne Moore, Susan Duncan and more. Juliet’s investigation into Australia’s Hillsong Church was nominated in the 2016 Publish Awards.
PROFILESEditorial
Mattie CronanSTYLE DIRECTOR
Mattie started her tenure with The Australian Women’s Weekly in 2011, and appointed as Style Director in 2013, Mattie continues to lead the fashion team to create concepts for the fashion pages, celebrity shoots and covers – bringing the pages to life.
Growing up in a family of dress makers led Mattie to study Fashion Design at the prestigious East Sydney Fashion Design Studio. After meeting Judith Cook (former InStyle and AWW Style Director) Mattie decided to move into the world of publishing and magazines, a career that has spanned over 13 years.
Mattie has had many great achievements as Style Director at The Weekly. Most notably working as the stylist and the creative vision for the 80th Birthday special Issue cover with Crown Princess Mary photographed in Denmark, a cover which won the team a Maggie award for the Best Lifestyle Cover in 2013.
Fran Abdallaoui FOOD DIRECTOR
With almost 25 years at The Australian Women’s Weekly, Fran began her career at Bauer Media in the Test Kitchen as a young home economist in 1994 triple-testing thousands of recipes for The Weekly’s world renowned cookbooks and the magazine. Honing her skills in food editing earned Fran various roles across the food team and is now food director of The Weekly. Fran enthuses “this really is my dream job, I love all that The Weekly stands for – trust, integrity and incredible heritage. The Weekly’s recipe pages over time have tracked Australia’s culinary history of the home kitchen. It’s shaped what Australian’s cook today! Fran’s multifaceted role as the food ambassador for The Australian Women’s Weekly ensures every recipe published in the magazine is delicious, easy to cook with guaranteed success. Fran regularly presents cooking demonstrations bringing the magazine to life on TV, reader events and video for awwfood.com.au.
Professor Kerryn Phelps MEDICAL PRACTITIONER
Professor Kerryn Phelps is Adjunct Professor at Sydney University in the Faculty of Medicine in the Schools of Public Health and General Practice.Professor Phelps has been a familiar face to many Australians over the last 20 years during which time she has appeared regularly on television, radio and in the print media informing the Australian public on important health issues. Professor Phelps has been the medical practitioner for The Australian Women’s Weekly for over 15 years, and she also writes regular political commentary for Medical Observer Magazine and Australian Wine Selector Magazine.
Delivers a cross platform reach of 2.449m each month
NOW TO LOVE PAGE VIEWS
8,229,682
NOW TO LOVE UNIQUE BROWERS
1,216,598
The Now To Love website provides quality rolling news and commentary, with a strong focus on careers, relationships, fashion, beauty and royals. The site is updated with new content 10 times a day, and breaking news is covered around the clock.
The voice of Australian women. Inspiring women’s
hearts, minds and lives
THE AUSTRALIAN Source: Nielsen DCR, January 2019, Digital
VIDEO & BROADCAST
37,900
15,700
568,688
Updated as at 12th February 2019BAKING
FAVOURITESSWEETVEGAN
KITCHENHEALTHY RECIPESFAST & EASY FOOD
FOR FRIENDS
PRINT EXTENSIONS
READERSHIP
1,570,000
FREQUENCY
MONTHLY / 13 issues a year
AUDIENCE
Aged 25-65 core readership 35-50 Over 80% are grocery buyers Majority are tertiary educated Average Household income 94k+
Source: Readership - Roy Morgan December 2018
EVENTS & COMMUNITY
Monthly Food Magazines
BEAUTYWhat’s in? What’s out? And how do I look 10
years younger? The Weekly seeks the answers from leading experts around the world, and translates
all the trends for our readers.
HOMESA woman’s home is her castle. With inspiring at-home articles, clever craft and great buys for all budgets, our homes pages are growing
in popularity.
TRAVELWho doesn’t dream about travel? As the nation
embraces cruising with a passion, so does The Weekly. Every month, we feature a cruising story
along with the latest in travel news.
FINANCEMoney makes the world go round – and our money
page ensures you make the most of what you have. With our leading expert Pam Walkley, founding
editor of Money magazine, all your questions about building wealth will be answered.
NEWSThe first 100 pages of each magazine are devoted to the news, royal and celebrity stories that readers count on each month. We interview the leading experts, the newsmakers, the politicians and the stars – plus real people with the nation’s most compelling stories.
FASHIONWe present inspirational but wearable and affordable fashion, using models of all ages and sizes. From stunning feature shoots to flat-lay wardrobe inspiration, we have our reader’s fashion needs covered.
HEALTH Our readers demand credible, factual and up-to-date information on health. That is why we have Australia’s best-known doctor, Professor Kerryn Phelps, as our medical expert.
FOOD With more than 30 pages of recipes per month, The Weekly’s food pages are a favourite among readers. The emphasis is on delicious recipes that don’t cause stress – there are no complicated ingredients, and use only fresh, seasonal and delicious items you can find in every supermarket. Our pages feature the nation’s most-loved cooks Maggie Beer and Julie Goodwin.
PILLARSEditorial
CHRISTMAS WITH THE WEEKLY: Christmas with the Weekly is truly an integrated
multi- platform sponsorship opportunity. We create a path to purchase by de- coding Christmas, talking directly to
millions of main grocery buyers across TV, Print, Social and Digital channels, headlined and presented with the trusted
brand advocacy of The Australian Women's Weekly.
Christmas content matches consumer holiday needs and covers baking, entertaining, fashion,
gifts, homes and decorating.
Objectives: · To search for the next upcoming generation of
Australian women, aged 18-34 who are doing inspiring things in the community to benefit others.
· Align The Weekly with a younger reader/audience, remain relatable to younger audience.
THE HIGH TEA PARTY:Australia's biggest magazine brand The Australian Women's Weekly will be partnering with Australia's biggest high tea event series, The High Tea Party.
This series of sell-out events are scheduled to appear across 6 major cities with over 30,000 guests.
Tickets will be available for guest's to enjoy a decadent ballroom high tea with complimentary experiences including
beauty treatments, and fashion shows with each guest receiving a copy of The Australian Women's Weekly.
There will be boutique market stalls for guest's to enjoy a day of shopping and leave with a gift bag
with an abundance of samples.
PILLARSEditorial
WOMEN OF THE FUTURE:The Australian Women’s Weekly, Women of the Future
campaign celebrates young women determined to make a difference in Australia’s future across a variety of industries.
In its 5th year the prize bursary is open to women 18 – 34 years old and the prize pool totalled at
$100,000 shared amongst 3 winners.
Our winners were judged by a high profile panel of Australia’s most influential women including, Lisa Wilkinson (Co-host,
Today Show), Lucy Turnbull (Businesswoman, lawyer and wife of Prime Minister Malcolm Turnbull), Julie Bishop (Foreign
Minister) and Olivia Wirth (Qantas Group Executive).
Australia’s first female Governor-General is Patron of the Women of the Future Awards, the Hon. Dame Quentin Bryce,
the awards is then celebrated with 100 other influential leaders, national legends and high profile stars attended the
Women of the Future luncheon to recognise and acknowledge the finalists and their achievements.
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC XMAS
Fashion DRESSES FOR SUMMER:
— The best
shapes and cuts to flatter
all figures
AUTUMN —
Colour Workshop
—New colours of
the season.
WINTER STYLE TRENDS
—Coats, boots, accessories
SPRING —
Shoe Roundup —
Sandals, slides, mules and espadrilles
SUMMER Sunglasses
Latest shapes and styles
SWIMWEAR & cover ups
Beauty SUMMER GLOW MAKE-UP FOR MATURE SKIN
WINTER SKIN AND HAIR
REPAIR
SPRING BEAUTY
CHRISTMAS BEAUTY
Health SKIN CANCER ANXIETY REMEDIES HEALTH
CHECKS YOU SHOULD HAVE
BUT TEND TO AVOID
CHECK YOUR BONE HEALTH
POSITIVE PSYCHOLOGY
WHY LONELINESS
IS SO DANGEROUS
HOW TO BANISH BRAIN
FOG
Food BACK TO SCHOOL
— Dinner meal
prep and easy lunch box
ideas
WINTER —
Traditional recipes from
Australian country kitchens
EASTER LONG SUNDAY LUNCH
—
5 INGREDIENT SLOW
COOKER —
Simple set and forget dinners
JULY COOKING FOR HEALTH
— Celebrating
spring produce
CREATE YOUR BEST
CHRISTMAS EVER
Decorations, food, home-made gifts
CALENDAR 2019Editorial
(bronzers and tanners)
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC XMAS
Travel TBC SUMMER ISLAND
GETAWAYS Cook Islands,
Moreton Island, Daydream
Island
TBC GREAT RAIL JOURNEYS The Grand
Hibernian in Ireland and the Rocky
Mountaineer in Canada
Intergenerational cruises for
Mother’s Day and Father’s Day
TBC GREAT PLACES TO VISIT IN AUSTRALIA
Broome, the NT and more
FRAN’S CULINARY CRUISES
Japan and France
Homes ACROSS
THE YEAR–
celeb houses and gardens around the
world.
SHE SHEDS —
Spaces outside the main house
COMMUNITY GARDENS
SMALL SPACE GARDENING
GREEN WALLS—
How to
PETS AND GARDENS
ATTRACTING WILDLIFE FURNISHING
SMALL OUTDOOR
SPACES
Finance RETIREMENT MONEY
MANAGEMENTDIVORCE AND
MONEY
MANAGING CREDIT CARD
DEBT and how to
avoid it in the first place
Lifestyle ASTROLOGY SPECIAL
EASTER CRAFT
CELEB HOMES
HALLOWEEN CRAFT
BEST GARDENS
AROUND THE WORLD
FESTIVE CRAFT
CALENDAR 2019Editorial
FAMILY FINANCE ACROSS THE
GENERATIONS
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC XMAS
Themes THE BODY ISSUE EASTER ISSUE
Major Properties
Reader Events HIGH TEA
One-shot editions AUSTRALIAN
WOMEN’S WEEKLY
RETRO ISSUE
ROYAL ISSUE
GUIDE LINES FOR HIGH TEA LOG WITH AWW LOGO
presented by
presented by
AWW logo can change colour but must alway appear centred under High Tea logo
HIGH TEA
HIGH TEA
HIGH TEA
LAUNCH REVEALEVENT
CALENDAR 2019Campaign
INTERNATIONAL WOMEN’S DAY
AUSTRALIANWOMEN’SWEEKLY
RETRO ISSUEROYAL ISSUE
WELCOME SUMMER
CHRISTMAS FOOD AND CRAFT
THE KINDNESS PROJECT
RURAL ISSUE
Paul Gardiner Director of Sales, NSW (02) 9282 8676 PGardiner@bauer-media.com.au
Karen Holmes Head of Key Accounts, NSW (02) 9282 8733 KHolmes@bauer-media.com.au
Will Jamison Head of Direct Sales, VIC (03) 9823 6301 WJamison@bauer-media.com.au
Judy Taylor QLD Head of Sales (07) 3101 6636 JTaylor@bauer-media.com.au
Ben Wiles SA Sales Manager (03) 9823 6387 BWiles@bauer-media.com.au
SALES CONTACTSBauer Media
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