Not a raw startup

Not a raw startup

• 25 employees• Experienced management• Significant traction on health-related revenue– 2011 Rev: $1M– 2012 Rev: $1.6M

• Real customers – Sanofi, Avery Medical, Merck, Novartis, BIPI…

• Significant partners– Joslin (Harvard), Keck (USC), UBC…

The problem is…•Non-adherence costs US $289B Annually•Responsible for $30B in lost Pharma revenue, •10% of all hospital admissions

We provide…•A cloud-based healthcare gamification service •A suite of applications built on that service

Business Model

• White-label SaaS or more traditional licensing agreements with Pharma, Payers, HMOs

• Also, unique partnerships with patient communities let us sell sponsorships and analytics, while we own the IP and control the data

Some Current projects

• Monster Manor – Children with Type 1• HealthSeeker – Adults with Type 2• Sister Match – Women 40-65 with Type 1/2• Diabesties – College Students with Type 1• I (heart) Jellyfish – Childhood Obesity• LIGHT – Childhood Obesity • Demikhov Project – educating youth about

cancer

Some awards we’ve won

Hottest Digital Media Company in Canada

Emerging Rockets Life Sciences List

100 Most Inspiring People in Life Sciences 2012

Top 15 Startups in Canada

Social Entrepreneur of the Year 2012

Michael Fergusson

Digital Media Finalist 2012

Best Post-Revenue Company

World Healthcare Congress Top Ten

mHealth Entrepreneurs

Ayogo Analytics Framework

Ad-hoc queries: Metrics in specific segments

Management Team

• Michael Fergusson, Founder and CEO – Building startups for 18 years – several exits– 2012 E&Y Social Entrepreneur of the year – Named to the 2012 PharmaVoice 100

• Paul Prescod, Founder and CTO – 17 years developing software– One of the original designers of XML– World Congress mHealth Innovation Top 10

Entrepreneurs

Working together for over 10 years

Supporting Cast

• Minaz Kurji, Controller – 10 years high-tech, high-growth: Blast Radius, Intrawest

• Mavis Dixon, Account Management – 20 years management and fundraising in non-profit sector, built her own startup to >$3M revenue

Advisory Board• Dr. Richard Jackson – Joslin Diabetes Center• Dr. Shara Bialo – Fellow, Pediatric Endocrinology, Brown University

Medical School• Dr. J.P. Chanoine - Clinical Professor, UBC; Head of Pediatric

Endocrinology, BC Children’s Hospital• Dr. Korey Hood, PhD – Assistant Clinical Professor, UCSF Medical School• Debbie Henninger, PhD – Experimental Psychologist, Associate Adjunct,

Duke University Medical School• Mark Heyman, PhD – Assistant Professor, Department of Psychiatry, UCSD• BJ Fogg – Founder, Pursuasive Technology Lab Stanford University