#online tuesday The Floor is Yours: Catriona Paton

Facebook: the social ecosystem

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Facebook has grown BIGFacebook has grown BIG

Source: Facebook internal data, Nov 2010

2007 2008 2009 2010

world550 mln

europe169 mln

Top Facebook countries in Europe

Source: Facebook Internal Data, Nov 2010

1. United Kingdom 46%

2. Sweden 44%

3. Belgium 37%

4. France 32%

5. Turkey 31%

6. Italy 30%

7. Netherlands 23%

8. Spain 26%

9. Germany 17%

10. Poland 12%

Source: Facebook internal data, November 2010Note: Active users are registered users who have logged on to Facebook at least once in the last 30 days

The life of a Dutch Facebook user

3.4+

hello world!(2007)

now I can read Dutch

from profile to stream

BRAND

How does the viral effect work?Facebook offers powerful viral opportunities

Earned Media Bought Media

Owned Media

Open Graph (Your Website)

News feed

Social Ads

ApplicationsPages

Facebook pages

News feed

News Feed

Real growth following app launches

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Total Fans Daily Fans

Campaign 1Campaign 1

Campaign 2Campaign 2Campaign 3Campaign 3

Campaign 4Campaign 4

key elements for success

an active and open wallgood community management generates fans

ignite with attentionsparks with advertisements

apps as engine for engagementusing the viral effect of a social ecosystem

See you on Facebook!

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