Opening Themes Tom Thomas and Terry Clifford SRG Planning Retreat August 2012

Opening Themes

Tom Thomas and Terry CliffordSRG Planning Retreat

August 2012

Distinctive, original content

KnowledgeCulture DialogueTalent

Ira Glass, WBEZ’s This American Life

2

Distinctive, original content

KnowledgeCulture DialogueTalent

3

WXPN’s XPoNential Festival

Distinctive, original content

KnowledgeCulture DialogueTalent

Minnesota Public Radio’s UBS Forum

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Distinctive, original content

KnowledgeCulture DialogueTalent

Abumrad & Krulwich, WNYC’s Radiolab

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Distinctive, original content

KnowledgeCulture DialogueTalent

SRG members create–Hundreds of hours of original

content each week–A majority of public radio’s

national programming–Venues for conversation and

debate–Homes for compelling talent

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Significant reach and use

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2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 20110%

2%

4%

6%

8%

10%

12%

14%

All CPB Stations, Mon-Sun 6am-Midnight, Persons 12+

Source: Arbitron Spring Nationwide, Radio Research Consortium

2 PPMMetros

17 PPMMetros

33 PPMMetros

| ---------------------------- All Estimates Based on Diaries ----------------------------- |

Cume Rating

Share

12.1%

5.1%

48 PPMMetros

Significant reach and use

SRG members generate 36 percent of all public radio listening.

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Average Quarter Hour Audience

Growing streams of news and music24 of public radio’s 614 streams account for half of public radio’s ATH

News and informationWAMU (on-air)WBUR APM (MPR News-KNOW)KQEDSouthern California Public RadioNew York Public Radio (WNYC–FM)Chicago Public Media (WBEZ)NPR (live stream)KCRW (on-air)KERA (KERA on-air)KUOW (live stream)Michigan Radio

MusicAPM (The Current AAA)Classical Public Radio Network (KDFC)APM (MPR Classical – KSJN)New York Public Radio (WQXR Classical)WCPE (Classical)KCRW (All music)WGBH (WCRB Classical)KQAC (Classical)WBGO (Jazz)WFUV (The Alternate Side AAA)WETA (Classical)WWOZ (Jazz)

Source: 3td quarter 2011, as reported to NPR Digital Services by the streaming organizationsSeveral of these organizations provide additional streams not included on this chart.

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Growing streams of news and musicSRG members provide 15 of the top 24 streams

News and informationWAMU (on-air)WBUR APM (MPR News-KNOW)KQEDSouthern California Public RadioNew York Public Radio (WNYC–FM)Chicago Public Media (WBEZ)NPR (live stream)KCRW (on-air)KERA (KERA on-air)KUOW (live stream)Michigan Radio

MusicAPM (The Current AAA)Classical Public Radio Network (KDFC)APM (MPR Classical – KSJN)New York Public Radio (WQXR Classical)WCPE (Classical)KCRW (All music)WGBH (WCRB Classical)KQAC (Classical)WBGO (Jazz)WFUV (The Alternate Side AAA)WETA (Classical)WWOZ (Jazz)

Source: 3td quarter 2011, as reported to NPR Digital Services by the streaming organizationsSeveral of these organizations provide additional streams not included on this chart.

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Serving diverse audiences

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0

1,000

2,000

3,000

4,000

5,000

6,000

Stations with the Most Black and Hispanic ListeningAQH Audience, Full Broadcast Week, Fall 2011

Source: Arbitron, AudiGraphics, Fall 2011 Station Resource Group

Serving diverse audiencesSRG members have 10 of the top 25 Black and Hispanic audiences

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Public Radio – Total Cash Revenue2000 - 2011 (Adjusted for Inflation)

0

1,000

2,000

3,000

4,000

5,000

6,000

Stations with the Most Black and Hispanic ListeningAQH Audience, Full Broadcast Week, Fall 2011

SRG Members

Other stations

Source: Arbitron, AudiGraphics, Fall 2011 Station Resource Group

Serving diverse audiencesSRG members are the largest producers of Spanish-language and Native American public radio programming

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Public Radio – Total Cash Revenue2000 - 2011 (Adjusted for Inflation)Station Resource Group

$1 billion+ station economy

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2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 20140

200,000,000

400,000,000

600,000,000

800,000,000

1,000,000,000

1,200,000,000

Public Radio – Total Cash Revenue2000 - 2011 (Adjusted for Inflation)

Source: Corporation for Public Broadcasting Station Resource Group

$1 billion+ station economy

SRG members raise 47 percent of public radio stations’ cash support.

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Cash Support

A community of stations

• Driven by public service outcomes– Use of our content– Value to our listeners– Impact on our communities

• Building community institutions– Informed station leaders– Stronger local organizations– Peer-to-peer connections– Forward-looking strategy

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Getting to the main thing

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Pressing need for funds

• Fulfill ambitions for more service

• Replace lost tax-based support

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Strategy for online and social media

• Compelling and unique value proposition

• Competitive advantage in creating and delivering content

• Sustainable business model– Use and value– Sponsorship– Partnership

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Changing system architecture

• Paths of revenue• Power of scale• Shared investments• Intermediate spaces

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Forward-looking vision of service

• Audience service imperatives and bold goals– New roles in people’s lives – New audiences for public media– Changing expectations across platforms

and channels

• Community service imperatives and new partners– Identifying and addressing problems– A wide frame of public media

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Opening Themes

Tom Thomas and Terry CliffordSRG Planning Retreat

August 2012