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#opticon2015
Testing Your Boundaries: Lessons Learned from Testing in International Markets
Tim Ash CEO, SiteTuners
@tim_ash tim@sitetuners.com
Kevin Flynn Global Publishing Lead, Motorola
@kevfly kevflynn65@gmail.com
Tania Shershin Global Product Analytics Director, HomeAway
@taniaisabella tshershin@homeaway.com
Jose Uzcategui Analytics + Optimization Lead, ASICS
@joseuonline ask@me.later
#opticon2015
Kevin Flynn Global Publishing Lead, Motorola
Body text
Global Product CTA Test
Body text goes here.
#opticon2015
Presenter Name Presenter Title, Company
email@email.com
Presenter Name Presenter Title, Company
email@email.com
Presenter Name Presenter Title, Company
email@email.com
Hell!Hello moto how are you today, I hope well and g
ood!
Our brand team at the time, had “Design yours” as our main CTA to the Motomaker customization !tool for Moto X. It didn’t resonate with me, so I decided to test it vs “Customize yours” and “Build yours”!
#opticon2015
Tania Shershin Global Product Analytics Director, HomeAway
Bundles Test US and Portugal
US Bundles Test: CONTROL Control
US BUNDLES Test: Variation Test
Test Front!Test Cards Flipped!w/ additional detail!
PT BUNDLES Test: Control Control
PT BUNDLES Test: Variation Test
Bundles Test Recap
Hypothesis • The bundles page is the second step in our cart in which homeowners select additional products • Changing layout/design of the bundles page will result in
more bundle sales, and thereby increase Sales Per Visit
Results • Success in the US, but all EU markets showed decline in both key metrics • This is likely due to different product
offerings in other markets Takeaways • Create different bundles page for EU v US
while product offerings continue to vary
#opticon2015
Jose Uzcategui Analytics + Optimization Lead, ASICS
#opticon2015
#opticon2015
#opticon2015
SUMMARY
The prominent value proposition of “free shipping” increased ecommerce conversion rate in two major markets, as expected. Surprisingly, it didn’t make a difference for Australia or UK*.
#opticon2015
Testing Your Boundaries: Lessons Learned from Testing in International Markets
Tim Ash CEO, SiteTuners
@tim_ash tim@sitetuners.com
Kevin Flynn Global Publishing Lead, Motorola
@kevfly kevflynn65@gmail.com
Tania Shershin Global Product Analytics Director, HomeAway
@taniaisabella tshershin@homeaway.com
Jose Uzcategui Analytics + Optimization Lead, ASICS
@joseuonline ask@me.later
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