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VISBY HUB
Healthy Urban Booster
1
E 1:5000
050 200 400
HOUSING
FOR
SENIORS +
INNOVATIVE
PRODUCTION
HUB
VISBY
Fårö
Fårösund
Vibble
Slite
Romakloster
Klintehamn
Hemsa
YOUNG PROFESSIONALS
Challenges
Developing sustainable innovative bussiness
Co-Working place and local networks
Job posts and economic activity
TOURIST TRAVELLER
Travelling and visiting new places
Hostel for meeting locals
Adventure and experiences
Company and incomes
EVENTAND CULTURAL MANAGER
Discovering new places for events
Interesting spots for unique experiences
Incomes and sustainable tourism
Cultural management and innovative ideas
YOUNG COUPLE
Living near to nature
Quality of life
House, services and equipments
Work and consumption
VISBY
AS ANATTRACTOR
NODE
TRADITIONAL HANDCRAFT
Researching in new materials and techniques
Place to be in community
Workshop with shared facilities
Courses, training and souvenirs
AGRICULTURAL FARMER
Go to the festivals and village amenities
Home near production area
Shop and market to sell her products
Local and traditional products
OLD COUPLE
Living at home independently
Accessible home with adapted services
Amenities and some extra help
Cooking, gardening and company
ARTISAN PRODUCTOR
Passionate about his work
Innovative ideas
Shared workshop for economic rents
Good and fine quality local products
OLD LADY
Introducing local history to visitors
Little appartment in a dynamic community
Low incomes and extra services
Cultural activities and handcraft lessons
VISBY
ASINNOVATIVE
BESTPRACTICE
VISBY
CARES FORALL THECITIZENS
As many other places, Visby needs innovativesolutions to face the main challenges of thiscentury: climate change mitigation anddemographic transformation:
> Sustainable practices shall be preserved,creating a unique branding campaing to be anexample of best-practice in the whole life cycle.
> Adapted bioclimatic architecture consideringlocal environmental conditions shall beconsidered as a must in any new project as a newchallenge to keep innovating in new ways ofproducing at home.
> Local population desires to rest at home, intheir neighbors of proximity. However, elderlymight need new services that are not consideredyet in order to preserve their autonomy.
> Attracting new families and workers is achallenge, it is needed to preserve the
traditional landscape and heritage, of whichcitizens and the whole country are proud of, withinnovative answers to these facts.
Turism is always a good alternative to promotelocal economy, however, innovative solutions
are needed in order to adapt these economicdevelopments without losing the essence of theplace.
ARTISAN
WORKSHOPS
ARTS AND
CULTURAL
CENTRES
YOUTH
HOSTEL
Visby is well-known for a unique management oflocal as an attractor node for INNOVATION in itsexistent main production:
> Gastronomy and food processing
> Arts and culture
> Handscrafts and design
The existing productive activities in Visby and inthe whole island of Gotland are interpretated as aunique potential for encouraging local economy
and dynamics from a global perspective.
MIXED
TYPOLOGIES
FOR
FAMILIES
STUDENTS
RESIDENCE
DESIGN
AND
BRANDING
LOCAL
PRODUCTION
INNOVATION
VISBY
Fårö
Fårösund
Vibble
Slite
Romakloster
Klintehamn
Hemsa
RESILIENCE
NATURAL
CONTACT
HEALTHY
FOOD
&
LIFESTYLE
REDUCING
TRAFFIC
NEEDS
ACTIVE
MOBILITY
&
HEALTH
REDUCING
EMISSIONS
& RISKS
PROMOTING
HERITAGE
SLOW, KM.0.
& HEALTHY
CHOICES
UNIQUE
EXPERIENCE
TOURISM
GREEN & BLUE
CONTINUITY
PRODUCTIVE
URBAN GARDENS
INTEGRATED
GREENROOFS
Integrating productive gardens as part of thefunctions of the new blocks offer a new scenariofor citizens and for new cities:
> Biodiversity can flourish thanks to thecontinuity of the green and blue infrastructureswhile citizens are educated on sustainability athome.
> Urban gardens offer new lifestyles connectedto nature and food production. It also risesawareness about healthy habits and exploringnew products and growing alternatives.
> Adjacent green roofs to the buildings improvethe energetic efficiency.
New urban strategies must invert the currentschemas. Planning has to avoid the dependency
of daily trips as the only effective strategy to thecurrent challenges:
> Ideal density to make any market and servicesustainable within the neighborhood and city.
> Dwelling promotions combined with retail, offices,services and other amenities can set the physical
structure for conceiving new policies that promoteslow and neighborhood-scale daily lives.
> Pedestrian and cycling priorization improvessecurity and accessibility in the built environment.
REORGANIZING
TRAFFIC SCHEMES
INCREASING
DENSITY
MIXED FUNCTIONS
AND USES
Conceiving tourism as an open window forinnovative strategies. Unique urban experienceas part of the tourist trip to Visby and Gotlandisland:
> Creation of an heritage axis that will welcomethe tourists with a new vibrant street for economicactivities.
> New policies to regulate urban landscape andstreetscapes to keep the essence of Visby.
> Variety and diversity to attract different profilesand offer new experience both in urban andnatural environments, as a strategy to promoteVisby global and locally.
HERITAGE AXIS FOR
TOURISM PROMOTION
SLOW & SUSTAINABLE
TOURISM
INNOVATIVE TOURISM
FOR URBAN
BEST-PRACTICE
100
Pedestrian Streets:
Residential
Touristic
Children
Bus Lines
Parking entries
Parking organization
New street design
2 Floor
1 Floor
Sports and Events
SOCIAL
ENTREPRENEURS
Geotourism
Art festival
Agritourism
Educational tourism
Heritage
Volunteer
PD684
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