VISBY HUB

Healthy Urban Booster

1

E 1:5000

050 200 400

HOUSING

FOR

SENIORS +

INNOVATIVE

PRODUCTION

HUB

VISBY

Fårö

Fårösund

Vibble

Slite

Romakloster

Klintehamn

Hemsa

YOUNG PROFESSIONALS

Challenges

Developing sustainable innovative bussiness

Co-Working place and local networks

Job posts and economic activity

TOURIST TRAVELLER

Travelling and visiting new places

Hostel for meeting locals

Adventure and experiences

Company and incomes

EVENTAND CULTURAL MANAGER

Discovering new places for events

Interesting spots for unique experiences

Incomes and sustainable tourism

Cultural management and innovative ideas

YOUNG COUPLE

Living near to nature

Quality of life

House, services and equipments

Work and consumption

VISBY

AS ANATTRACTOR

NODE

TRADITIONAL HANDCRAFT

Researching in new materials and techniques

Place to be in community

Workshop with shared facilities

Courses, training and souvenirs

AGRICULTURAL FARMER

Go to the festivals and village amenities

Home near production area

Shop and market to sell her products

Local and traditional products

OLD COUPLE

Living at home independently

Accessible home with adapted services

Amenities and some extra help

Cooking, gardening and company

ARTISAN PRODUCTOR

Passionate about his work

Innovative ideas

Shared workshop for economic rents

Good and fine quality local products

OLD LADY

Introducing local history to visitors

Little appartment in a dynamic community

Low incomes and extra services

Cultural activities and handcraft lessons

VISBY

ASINNOVATIVE

BESTPRACTICE

VISBY

CARES FORALL THECITIZENS

As many other places, Visby needs innovativesolutions to face the main challenges of thiscentury: climate change mitigation anddemographic transformation:

> Sustainable practices shall be preserved,creating a unique branding campaing to be anexample of best-practice in the whole life cycle.

> Adapted bioclimatic architecture consideringlocal environmental conditions shall beconsidered as a must in any new project as a newchallenge to keep innovating in new ways ofproducing at home.

> Local population desires to rest at home, intheir neighbors of proximity. However, elderlymight need new services that are not consideredyet in order to preserve their autonomy.

> Attracting new families and workers is achallenge, it is needed to preserve the

traditional landscape and heritage, of whichcitizens and the whole country are proud of, withinnovative answers to these facts.

Turism is always a good alternative to promotelocal economy, however, innovative solutions

are needed in order to adapt these economicdevelopments without losing the essence of theplace.

ARTISAN

WORKSHOPS

ARTS AND

CULTURAL

CENTRES

YOUTH

HOSTEL

Visby is well-known for a unique management oflocal as an attractor node for INNOVATION in itsexistent main production:

> Gastronomy and food processing

> Arts and culture

> Handscrafts and design

The existing productive activities in Visby and inthe whole island of Gotland are interpretated as aunique potential for encouraging local economy

and dynamics from a global perspective.

MIXED

TYPOLOGIES

FOR

FAMILIES

STUDENTS

RESIDENCE

DESIGN

AND

BRANDING

LOCAL

PRODUCTION

INNOVATION

VISBY

Fårö

Fårösund

Vibble

Slite

Romakloster

Klintehamn

Hemsa

RESILIENCE

NATURAL

CONTACT

HEALTHY

FOOD

&

LIFESTYLE

REDUCING

TRAFFIC

NEEDS

ACTIVE

MOBILITY

&

HEALTH

REDUCING

EMISSIONS

& RISKS

PROMOTING

HERITAGE

SLOW, KM.0.

& HEALTHY

CHOICES

UNIQUE

EXPERIENCE

TOURISM

GREEN & BLUE

CONTINUITY

PRODUCTIVE

URBAN GARDENS

INTEGRATED

GREENROOFS

Integrating productive gardens as part of thefunctions of the new blocks offer a new scenariofor citizens and for new cities:

> Biodiversity can flourish thanks to thecontinuity of the green and blue infrastructureswhile citizens are educated on sustainability athome.

> Urban gardens offer new lifestyles connectedto nature and food production. It also risesawareness about healthy habits and exploringnew products and growing alternatives.

> Adjacent green roofs to the buildings improvethe energetic efficiency.

New urban strategies must invert the currentschemas. Planning has to avoid the dependency

of daily trips as the only effective strategy to thecurrent challenges:

> Ideal density to make any market and servicesustainable within the neighborhood and city.

> Dwelling promotions combined with retail, offices,services and other amenities can set the physical

structure for conceiving new policies that promoteslow and neighborhood-scale daily lives.

> Pedestrian and cycling priorization improvessecurity and accessibility in the built environment.

REORGANIZING

TRAFFIC SCHEMES

INCREASING

DENSITY

MIXED FUNCTIONS

AND USES

Conceiving tourism as an open window forinnovative strategies. Unique urban experienceas part of the tourist trip to Visby and Gotlandisland:

> Creation of an heritage axis that will welcomethe tourists with a new vibrant street for economicactivities.

> New policies to regulate urban landscape andstreetscapes to keep the essence of Visby.

> Variety and diversity to attract different profilesand offer new experience both in urban andnatural environments, as a strategy to promoteVisby global and locally.

HERITAGE AXIS FOR

TOURISM PROMOTION

SLOW & SUSTAINABLE

TOURISM

INNOVATIVE TOURISM

FOR URBAN

BEST-PRACTICE

100

Pedestrian Streets:

Residential

Touristic

Children

Bus Lines

Parking entries

Parking organization

New street design

2 Floor

1 Floor

Sports and Events

SOCIAL

ENTREPRENEURS

Geotourism

Art festival

Agritourism

Educational tourism

Heritage

Volunteer

PD684