View
45
Download
0
Category
Tags:
Preview:
DESCRIPTION
Picture Sorts. 4 important components . The Flow of Attention The Flow of Emotion Branding Moments Flow of Meaning. Flow of attention. Flow of emotion. Branding moments. Flow of Meaning. Different Enough To use in Focus group . Probably Too similar To use. Action Image. - PowerPoint PPT Presentation
Citation preview
PICTURE SORTS
4 IMPORTANT COMPONENTS •The Flow of Attention•The Flow of Emotion•Branding Moments•Flow of Meaning
FLOW OF ATTENTION
FLOW OF EMOTION
BRANDING MOMENTS
FLOW OF MEANING
PROBABLYTOO SIMILAR
TO USE
DIFFERENT ENOUGH
TO USE INFOCUS GROUP
ACTION IMAGE
EMOTIONIMAGE
KNOWLEDGEIMAGE
VERY STRONG POSITIVE
VERY STRONG NEGATIVE
PICTURE SORTS ARE AUSEFUL METHOD OFRESEARCH BECAUSE:
- IT’S GENERALLYNON-VERBAL
- IT CAN BE USED WHEN
CONDUCTINGRESEARCH
INVOLVING CHILDREN
- IT’S CHEAP!! - LITTLE EQUIPMENT
IS NEEDED
#1 COMMERCIAL OF 2010
ACCORDING TOAMERITEST
PICTURE SORTS!
Recommended