Presentation - Final Draft€¦ · Title: Presentation - Final Draft Created Date: 12/4/2014...

CLAIM THE ROAD

CZAR ELECTRIC MOTORCYCLES

CZAR LRE

millennial mentality

CLAIM THE ROADSEGMENTATION

MALES MAKE UP OVER 75% OF THE MOTORCYCLE MARKET - DEPARTMENT OF TRANSPORTATION

ADULTS BETWEEN THE AGES OF 21 AND 34 BOUGHT JUST 27  PERCENT OF ALL NEW VEHICLES SOLD IN AMERICA, DOWN FROM THE PEAK OF 38  PERCENT IN 1985 - THE ATLANTIC MONTHLY

T H E H I G H C O S T O F O W N I N G A C A R A N D E N V I R O N M E N TA L C O N C E R N S C O M P E L M I L L E N N I A L S T O D R I V E L E S S - A U T O R E N TA L N E W S

S O U T H W E S T R E G I O N

G E O G R A P H I C S E G M E N TAT I O N

CAL IFORNIA OFFERS A REBATE TO ALL PURCHASES OF ELECTR IC VEHICLES

ARIZONA AND CAL IFORNIA OFFER FREE PARKING METERS TO ELECTR IC VEHICLES

S W O T A N A LY S I S

S T R E N G T H S

R E D U C E D E M I S S I O N S , C O S T S AV I N G S O N F U E L , R E D U C E D M A I N T E N A N C E C O S T S

W E A K N E S S E S

N O B R A N D N A M E A S S O C I AT I O N , L A C K O F S A L E S C H A N N E L S

O P P O R T U N I T I E S

TA X I N C E N T I V E S , H E I G H T E N I N G E M I S S I O N S TA N D A R D S , R A I S I N G F U E L P R I C E S , G R E E N I N I T I AT I V E , L O W N U M B E R O F C O M P E T I N G C O M PA N I E S

T H R E AT S

L O W A M O U N T O F C H A R G E S TAT I O N S , C O N S U M E R P R O D U C T K N O W L E D G E

FUEL COSTS - $1 ,200 PER YEAR

ENVIRONMENTAL COSTS - ?

GASOLINE MOTORCYCLES

NEW MARKET SEGMENT

O N E Y E A R G O A L S

I N F O R M C O N S U M E R S O F T H E C Z A R B R A N D A N D B E N E F I T S O F T H E I R P R O D U C T S

T H R E E Y E A R G O A L S

P E R S U A D E C O N S U M E R S T O S W I T C H F R O M C O N V E N T I O N A L A U T O M O B I L E S T O E L E C T R I C M O T O R C Y C L E S

F I V E Y E A R G O A L S

B E C O M E T H E L E A D I N G M A N U FA C T U R E R O F E L E C T R I C M O T O R C Y C L E S

L I M I T E D D R I V I N G R A N G E +

L O N G C H A R G I N G T I M E S

= T H E L O N G E S T T R I P I S T H E T R I P T O T H E O F F I C E

OTHER ELECTR IC MOTORCYCLES

P R O D U C T M I XD I F F E R E N T M O D E S O F C H A R G I N G

C I T Y - G E N E R AT O R O N LY C H A R G E S @ B AT T E R Y C H A R G E < 2 0 %

T R AV E L - G E N E R AT O R C H A R G E S @ B AT T E R Y C H A R G E < 9 0 %

E L E C T R I C M O T O R - 8 2 H P 1 0 2 L B / F T

B AT T E R Y C A PA C I T Y - 1 2 K W H

A S S E M B L E D V E H I C L E - 6 1 5 L B S

B I K E W A R R A N T Y - 2 Y E A R S U N L I M I T E D M I L E S

B AT T E R Y W A R R A N T Y - 5 Y E A R S 1 0 0 , 0 0 0 M I L E S

AVAILABLE @

CZAR ELECTRIC MOTORCYCLE

DEALERSHIPS

P L A C E S T R AT E G I E S

E X C L U S I V E D E A L E R S H I P S L O C AT E D I N U R B A N A R E A S

T E C H N I C I A N S A R E T R A I N E D A N D C E R T I F I E D B Y C Z A R I N S T R U C T O R S

V E H I C L E S T O B E I N S P E C T E D B Y T E C H N I C I A N S B E F O R E H A N D O F F

P R O M O T I O N A L M I X

F E AT U R E A D S I N M O T O R C Y C L E M A G A Z I N E S

P R O M O T I O N A L M I X

F O C U S A D S T O W A R D E N V I R O N M E N TA L LY C O N S C I O U S M I L L E N N I A L G E N E R AT I O N ( B U S S T O P S , B I C Y C L E S H O P S , E T C . )

H I G H L I G H T C O S T B E N E F I T S

P R O D U C T P R I C I N G

P R I C I N G S T R AT E G Y

L R E S TA R T I N G P R I C E - $ 1 5 , 5 0 0 . 0 0

VA L U E - B A S E D P R I C I N G

TA R G E T C O S T I N G D E V E L O P M E N T W A S U S E D F O R T H E D E S I G N O F T H E C Z A R L R E

CZAR ELECTRIC MOTORCYCLES

ELECTRIC TO MOVE YOU

FUEL TO GET YOU THERE