Propaganda. Definition of Propaganda information, ideas, or rumors deliberately spread widely to...

PropagandaPropaganda

Definition of Definition of PropagandaPropaganda

• information, ideas, or rumors deliberately spread widely to help or harm a person, group, movement, institution, nation, etc.

• the particular doctrines or principles propagated by an organization or movement.

In other wordsIn other words• Propaganda uses select

information to promote ideas, humor, rumors, advertisement, lies, and disinformation to a large number of people.

Propaganda UsesPropaganda Uses• Loaded words - using words whose

connotation is generally accepted by the audience as positive (or negative) in order to create a subconscious association.

• Self-appeal - selling an idea based on human desires for such things as comfort, acceptability, pleasure, security, religious or philosophical ideals, health, personal appearance or beauty, sex appeal, or social status.

Propaganda UsesPropaganda Uses• Name-calling - attaching derogatory labels. • Glittering Generalities - using vague words or

ideas to make something acceptable. • Testimonial - getting a well-known person to

endorse another person, product or idea. • Picture-perfect - creating a photograph or

drawing which presents the desired image.

Propaganda UsesPropaganda Uses• Plain folks, common man - candidates going

out of their way to appear to be 'just like us.' • Card-stacking- showing only the good/bad

side of anything. • Bandwagon - convincing people that

everyone else is doing the same thing. • Half-truths - using a germ of easily

perceived truth makes the validity of the entire package more acceptable.

There are more techniques to be learned. See the internet for

more examples.

ExamplesExamples• Drugs• Animal Rights• Drinking and

Driving• War• Crime• Education

• Internet • Terrorism• Abortion • Environment• Free Speech• Gun Control

Self-Appeal

Loaded Words

Perfect Picture

Testimonial

Fear/Subliminal Messages

Testimonial

Plain Folks

ActivityActivity• Create your own propaganda ad using the magazines

provided in class. • Your message must be creative and persuasive. It

must also convey a central meaning. • On the back write out what type of propaganda

technique(s) you used. You also need to include if you used ethos, pathos, or logos in your advertisement.

• Each ad will be worth 2 major grade extra credit points to be used towards your Animal Farm Test. You may create up to 4 ads (8pts).