REFRAMING Getting Human Needs On the National Radar Screen

National Human Services Assembly 2014

REFRAMING

Getting Human Needs On the National Radar Screen

National Human Services Assembly 2014

National Human Services Assembly 2014

National Human Services Assembly 2014

National Human Services Assembly 2014

National Human Services Assembly 2014

National Human Services Assembly 2014

You Say…They HearYou say…We are failing to do right by children and youth. Child poverty, youth homelessness, juvenile delinquency, and other complex challenges threaten the health and well-being of the next generation. Isn’t it time to invest more?

National Human Services Assembly 2014

National Human Services Assembly 2014

Reframing Tobacco

Smoking: Old Frame• Choice/Freedom• Individuals• Drug addiction/personal vice• Parents’ responsibility• Teens’ bad behavior• Vital industry• Protection: ‘Just say no’

Smoking: Reframed• Defective Product• Big Tobacco• Manipulation of addiction• Government responsibility• Big $ in politics/corruption• Deviant industry• Protection from advertising

National Human Services Assembly 2014

CHANGE BEHAVIOR CHANGE PUBLIC POLICIES

Steps to Reframing an Issue

1. Problem2. Map the Gaps3. Defining Metaphors and Values4. Test Tools5. Messages and Toolkits6. Disseminate and Integrate7. Structure Reinvention

National Human Services Assembly 2014

Test &

Validate

Sector

Mobilization

We are here

National Human Services Assembly 2014

Reframing to Reinvention

National Human Services Assembly 2013

Contact:Irv KatzPresident & CEOirv@nassembly.org

Bridget McCabeProject Managerbmccabe@nassembly.org