Short Sea Shipping 2012 The Role of Ports in Short Sea Shipping INTERNATIONAL CONFERENCE APRIL 2-3,...

Short Sea Shipping 2012

The Role of Ports in Short Sea Shipping

INTERNATIONAL CONFERENCE

APRIL 2-3, 2012

ESTORIL-PORTUGAL

Agenda

1.Experience from European Projects of SSS in the Atlantic Area:

a. Framework

b. SMEs Perceptions (SSS and Ports)

c. Roal Hauliers/Operators Perceptions (SSS and Ports

2.The New Role of Ports (in SSS)

Framework of European SSS Projects in the Atlantic Area

ATLANTIC AREA

AREA of 856.420 square Km

Heterogeneous population of

76.1 million with lower development rate compared to Central Europe

The Atlantic Area ports remain strategic for Europe due to the natural accesses for trans-European commercial flows with origin or destination in Africa/America

Índice

1. Modelo de Gestão

EU-27 SSS of goods by type of cargo for each sea region

of partner ports in 2009

Inefficiency transportation in the Atlantic Arch:

about 70% of imports and exports within

the Atlantic Area have Europe as origin or

destination, and the vast majority use only

road haulage.

Most of freight transported by sea belongs to

big industrial companies, while SME’s

continue using road haulage to transport

cargo abroad.

ATLANTIC AREA: FREIGHT TRANSPORT

SME’s: companies with less than 250 employees with a

turnover < €50 million - are the essential backbone of

the Atlantic Space economy.

FACTS:

23 M. SMEs in the EU, which represents 98% of all

Companies

SME’s provide about 75 M. jobs

In some key industries, such as textiles,

construction and furniture – they represent 80% of

all the jobs in the sector.

SMEs as the backbone of the Atlantic Area

INNOVATIVE FEATURES

(PORTS AS LEADERS)

Partnership with Industrial Associations: to date, the Ports have been promoting the use of SSS services, but the local Industrial Associations participation has been quite limited. GOAL: Create synergies to achieve long term results.

SSS is not a competitor to road haulage: Actions Plan to create strong links between Ports, SMEs, Logistic operators and Road haulers to improve the services provided to SMEs.

EUROPEAN SSS PROJECTS IN THE ATLANTIC AREA

CLOSER TO SMEs

Better knowledge of the freight and the obstacles to use SSS

services

Sustainable cooperation schemes between the Atlantic Arch

ports, the private sector and other relevant bodies

Improvement of the role of the Ports as drivers of regional

development

New business opportunities linked to the increase of SSS

Improved freight accessibility due to the development of new

short sea shipping services or complementary logistics

services

EUROPEAN SSS PROJECTS IN THE ATLANTIC AREA

LONG TERM RESULTS FOR PORTS

For transport operators

New multimodal transport alternatives, in agreement with EU requirements as regards pollution and safety.

For SMEs

Access to European market improvement by developing new SSS Routes Logistics services adapted to their needs.

EUROPEAN SSS PROJECTS IN THE

ATLANTIC AREA

LONG TERM RESULTS FOR SMEs and

OPERATORS

SMEs Perceptions

SMEs Perceptions of SSS

SSS is about RO-RO services

Lack of commercial information about SSS services from

the contracted road haulers/logistic operators (focus on

cost and time and not in solutions…)

The decision of using a SSS solution depends on the

proposal of the logistic/road transport operators,

since most of them do not have a logistic department

SME’s with logistic departments are opened to study new

SSS clusters solutions (like ceramics and chemical

industry)

SSS is about RO-RO services

Lack of commercial information about SSS services from

the contracted road haulers/logistic operators (focus on

cost and time and not in solutions…)

The decision of using a SSS solution depends on the

proposal of the logistic/road transport operators,

since most of them do not have a logistic department

SME’s with logistic departments are opened to study new

SSS clusters solutions (like ceramics and chemical

industry)

Ports as a unique company: valued as global manager of the maritime services without worrying about its internal operation

Ports should play an active commercial role in the supply chain (flexible costs/fit solutions)

Lack of direct SSS Services in the Atlantic Coast

Ports as a unique company: valued as global manager of the maritime services without worrying about its internal operation

Ports should play an active commercial role in the supply chain (flexible costs/fit solutions)

Lack of direct SSS Services in the Atlantic Coast

SMEs Perceptions of Ports

Road Hauliers and Operators Perceptions

Operators/Road Hauliers Perceptions of SSS

Use SSS services towards Mediterranean destinations

mainly

Express positive assess to proposals of new routes and

services of SSS

The need of cooperation or intermediation with ship

operating companies as a main element to boost the

use of SSS

The offer of Intermodal Services should be provided by

the Road Haulier and not by shipping operating

companies

SSS can be a driver for a better image of Road

Hauliers

0,00

0,50

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1,50

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2,50

3,00

3,50

4,00

4,50

5,00

Costes Tiempos conducción Más servicio Más capacidad Nuevos mercados

Valuation of competitive advantages that may provide the offer of SSS (Scale 5

points=maximum valuation)

Operators/Road HauliersPerceptions of SSS

Costs Time More Services

More Capacity

New Markets

The need of a single point of contact with the Ports - one stop port- is considered as a relevant factor to ease intermodal operational: a personalized attention, both for the haulers and shippers.

Commercial Support due to the lack of resources to provide complementary services, in terms of intermodal transport: need of commercial information about other routes, exchange with operators in third countries to develop business opportunities, groupage services, tracking services, etc…

Operators/Road Hauliers Perceptions of Ports

Opened to set commercial alliances with the support of the Port Authority

The need of Terminals improvement (time, control, advanced ICT and dedicated spaces)

The Need of Taxes Reductions/Incentives for SSS users

More Commercial Information and Promotion of SSS to incentive operators/road hauliers

Operators/Road Hauliers Perceptions of

Ports

In conclusion, PORTS – KEY ROLES in SSS

-VALUE ADDED SERVICES-SHIP-SHORE OPERATIONS- ICT

OPERATIONAL

-DEDICATED TERMINALS FOCUS IN SUPPLY CHAIN - NETWORK IN THE SC

SPATIAL

-PROMOTORS OF SSS -SSS MANAGERS (ACTIVE ROLE IN SC OF SSS)

COMMERCIAL

THE NEW ROLE OF PORTS IN SSS

“From an untouchable centre-stage position …to a more vulnerable one which is inter-related with the activities of others”

FROM THE PAST

Reference: Verhoeven, Patrick (2010) A review of port authority functions: towards a renaissance? Maritime Policy & Management: the flagship journal of international shipping and port research, 37:3, 247-270

TO PRESENT

TO PRESENT

1st Intermodal Course of the 2E3S School in Portugal, 16th -18th

April

LANDLORDREGULATOROPERATOR

- GEO-DIMENSION

- COMMUNITY MANAGER

Conservator Entrepreuner

Towards a New Role in SSS

Facilitator

PORT AS LOGISTIC/BUSINESS CENTRES(SUPPLY

CHAIN/SSS MANAGERS)

Reference: Verhoeven, Patrick (2010) A review of port authority functions: towards a renaissance? Maritime Policy & Management: the flagship journal of international shipping and port research, 37:3, 247-270

Towards a New Role in SSS

Reference: Verhoeven, Patrick (2010) A review of port authority functions: towards a renaissance? Maritime Policy & Management: the flagship journal of international shipping and port research, 37:3, 247-270

FUNCTION

FACILITATOR ENTREPRENEUR

Landlord

-Mediator in Commercial B2B relations -Strategic Partnerships with other ports

-Direct Commercial B2B negotiatios with port customers -Direct Investments in inland ports and other ports

Regulator

-Active Role in the setting of rules and regulations (co-operation) also provider of assistance with port community-Regulator role on tariff basis with differential charging options

-Idem-Selling Expertise and ToolsOutside the ports (on a regional scale)- Regulator role with commercial basis

Operator

-Regards the Performance of Private Services-Provides Specialised Commercial Services

-Idem Facilitator -Provides Services in other ports

SSS/SC Manager

-Solve hinterland bottlenecks-Provide ICT services-Promotion and Lobbying-Training and Education

-Idem Facilitator with more direct commercial activities

“Enterprise-Driver”

&

Leader of the global marketing

of SSS

Role of the Port Authority

© 2012© 2012

Thank You for your attention!

Isabel Moura RamosBusiness Development ManagementIsabel.ramos@portodeaveiro.pt