SoLoMo Tactics for Brands and Bloggers_Kenya wordcamp 2012 adeola kayode

SoLoMo Tactics for

Brands and Bloggers

@delola

2012 Wordcamp Kenya

Inbound Marketing

Certified Proessional

Brand Strategy Consulting

APCON, NIPR

Internet + Digital Marketing

www.adeolakayode.com

@delola

Mimi ni nani (Who am I?)

Vs.

Why?

SoLoMo isn’t a sexy word, is it?

Social has become the

no. 1 actvity on the

internet

The relevence of

Search and Social

Increasingly relevant

source of Traffic

125% higher

conversion rate

It is no longer word of

mouth

Google+ in search

results

• 1 in 5 search queries

has local intent

• Local is important to

Google – SERP and

Ads

• 80% of mobile users

prefer relevant

ads,CTAs

• 70% of all mobile

searches result in

action within one hour

• Because of the

challenge of electricity,

the PC might never get

to where mobile hones

are

• Socialbakers announced

that the majority of

Facebook users (57%)

• 1/5 of all Google

searches are performed

from mobile devices

• 55% of Twitter users

accessing the platform

via smartphones or

tablets

Why?

TRAFFIC

What does these mean for

bloggers and brands?

6 lessons on Integration

1. Define your

business model

2. Content is the

future of online

marketing

Text

Aricle

Ebooks

Videos

Podcasts

Infographics

Just understand

your keywords

• Google keyword research tool

• Wordtracker

• Keywordspy

75% of users never

scroll past the first

page of search

results.

70% of the links

search users

click on are organic.

• Keywords - writing for traffic and money

People connected to social

media have a powerful

voice, their voices have

impact, they are changing

expectations - they are

changing the perception of

other people.

3. Design: Reponsive or mobile?

74% of people using smartphones or tablets to browse the

internet will wait only five seconds for a web page to load

on their mobile device before abandoning

the site.

74% of people using smartphones or tablets to browse the

internet will wait only five seconds for a web page to load

on their mobile device before abandoning

the site – won’t an app option work for them?

3. Solve problems not

technology

4. Geo-targeting:

Leverage search

Local Search

Paid Search

Organic Search

Paid Search

Local Search

Keywords

Google Places

Google maps

5. Leverage

Group-buying/Coupon

Since every search has

local intent.

Deliver amazing deals to

your target audience.

6. Analytics

What you can’t measure,

you can’t manage

Adeola Kayode

+2348063288584

www.adeolakayode.com

deola@teleios-consulting.com

deolakayode@gmail.com

@delola

Skype: deola.kayode

BB Pin: 2718DE41

Thank you!