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SWOT Analysis Template
Issue being assessed
Criteria to consider: Strengths: Weaknesses:
Accreditations, qualifications, certifications
Business capability – experience & knowledge
Cash flow and financial effects
Innovative aspects
Location and geographical issues
Price
Processes and systems
Quality control
Resources
Time issues
Criteria to consider: Opportunities: Threats:
Competitors
International influences
Legislative effects
Key staff
Market demand
New markets, vertical, horizontal
Partnerships, agencies, distribution
Political effects
Weather
Vital contracts and partners
Please note that this is a guide only and should neither replace competent advice, nor be taken, or relied upon, as financial or professional advice. Seek professional advice before making any decision that could affect your business.
Copyright: The Small Business Company Limited: All rights reserved.
©2011 National Australia Bank Limited ABN 12 004 044 937 79683A0111
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