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8/14/2019 Tampere University's Research on Star Wreck Community
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Hang-A-Rounds andTrue Believers
Katri Lietsala, University of Tamperef e a t .
Atte Joutsen, Star Wreck Studios
8/14/2019 Tampere University's Research on Star Wreck Community
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The Success Story of
Star Wreck
Worlds first feature-length Internet film- Hollywood quality, 15 000 budget
Collaborative production, free distribution
- Utilizing the online Star Wreck community
Over 5 million downloads- Followed by huge, worldwide media attention
Commercial Success- Broadcast globally (Belgium, Japan, Finland, Italy)- Merchandise success- DVD distribution deal with Universal Pictures
8/14/2019 Tampere University's Research on Star Wreck Community
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Research
Participatory Economy and Beyond:Developing tools and processes for openand participatory knowledge creation and
content production =Online survey, n=130
* 56 community members, 74moviemakers
8/14/2019 Tampere University's Research on Star Wreck Community
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StarWrecker profile
Most-likely a male (87 %) and a Science Fiction fan (82 %) 20-30 years old (66 %), age did not have effect on openness online Either a full-time employee (32 %) or a full-time student (32 %) Mostly poor, earns 1 000 euros or less per month (50%) Eager to participate in voluntary work (81 %)
Thinks participation was voluntary work (40 %) and not just a hobby (35 %) User of several web services (90 %) and utilizes several online user names
(37 %) or acts with his actual name (31 %) Has information about himself on the net (98 %) Feels like at home on the net (95 %)
Found more likely next to the computer than by the tv. Believes that there is the risk of misuse for personal data online (87%), but
is still ready to tell more on the net about himself for strangers than wouldIRL (31,5 %)
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Meeting new people?
Star Wreckers heard about theproject through their friends (44 %)and over half of the people whoanswered (50,8%) informed thatthey belong to a certain group inthe community because they were
already friends.
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Roles
Project manager 8 % / 6 people
Member of the core team
5 % / 4
Active developer
5 % / 4
Occasional developer 11 % / 8
Discusser 8 % / 6, Passive Observer 22 %, 16
Corrector 3 % / 2, Consult 1 % / 1
Passerby (active) 22 % / 16, (passive) 15 % / 11 people
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Why to participate?
it is fun for passing time
you always get something back from
participation
i want to help others
i like to share my knowledge and
skills with others in my opinion, everyone should give
something in return for the community
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The least motivating
i want to earn money**
i had nothing else to do
i get better work opportunities byparticipating
i can get feedback about my own stuff
to get respect** the least motivating first
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Participatory economy
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Thanks
Atte Joutsenatte.joutsen@starwreckstudios.com
Katri Lietsalakatri.lietsala@uta.fi
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