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The Future of Data and AI in

Customer Acquisition &

Retention

90% of all website traffic worldwide goes through a search engine

Only 29% of people want to talk to a salesperson to learn more about a product,

while 62% will consult a search engine

89% of consumers conduct online research before making a purchase

47% of buyers viewed 3-5 pieces of content before engaging with a sales rep.

By the end of 2017, 1.82 billion people worldwide will regularly use messaging apps

like Facebook Messenger & WhatsApp

Data

+

Intelligence

=

Personalisation

“In our small data, now

and forever, lies the

greatest evidence of who

we are and what we

desire.”

Martin Lindstrom

Customer Decision Journey

source: McKinsey & Company

Key Areas For Data & AI

Website

Search Marketing

Content Creation

Content Curation

Marketing Automation

Social Media

Advertising

Customer Service

Website

Personalised Web Experience

Search Marketing

Source: HubSpot Global AI Study 2017

Source: Moz.com

So What Does This Mean?

Source: mozcast.com

SEO

SEM

Content Creation

Content Curation & Recommendation

Marketing Automation

Social Media

Social Media

Advertising

Customer Service

Chatbots

Chatbots

eCommerce Chatbots

Summary

Data

+

Intelligence

=

Personalisation