The Western Sydney University Brand. ELEMENTS OF THE NEW BRAND AND HOW TO USE THEM BRAND RESOURCES...

The Western Sydney University Brand

ELEMENTS OF THE NEW BRAND AND HOW TO USE THEM

BRAND RESOURCES

PROCESSES AND PROCEDURES

HOW TO ENGAGE WITH THE OFFICE OF MARKETING AND

COMMUNICATION

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AGENDA

ELEMENTS OF THE NEW BRAND AND HOW TO USE THEM

ELEMENTS OF THE NEW BRAND AND HOW TO USE THEM

THREE STACKED LOGO

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THE BRAND MARK

TWO STACKED LOGO

ELEMENTS OF THE NEW BRAND AND HOW TO USE THEM

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THE BRAND MARK COLOURS

ELEMENTS OF THE NEW BRAND AND HOW TO USE THEM

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THE BRAND MARK

ELEMENTS OF THE NEW BRAND AND HOW TO USE THEM

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USING THE LOGO CLEAR SPACE & MINIMUM SIZE

ELEMENTS OF THE NEW BRAND AND HOW TO USE THEM

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USING THE LOGO

ELEMENTS OF THE NEW BRAND AND HOW TO USE THEM

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COLOURS

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ELEMENTS OF THE NEW BRAND AND HOW TO USE THEM

PAGE 10R

USING THE LOGO COLOUR DIFFERENCES

RGB – DIGITAL REPRODUCTION CMYK - PRINT REPRODUCTION

HEX #990033 C 7M 100Y 68K 32

ELEMENTS OF THE NEW BRAND AND HOW TO USE THEM

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A4 COVERS

ELEMENTS OF THE NEW BRAND AND HOW TO USE THEM

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ADVERTISING

The Academy

Research

Graduate Research School

BRAND RESOURCES

BRAND RESOURCES

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• Brand Guidelines• Digital Guidelines• Verbal Assets• PP Templates• Fax and Letterhead Template• Poster and Flyer Templates

BRAND WEBSITE

WESTERNSYDNEY.EDU.AU/BRAND

PROCESSES AND PROCEDURES

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PROCESSES AND PROCEDURES

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USING THE LOGO

PROCESSES AND PROCEDURES

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WESTERNSYDNEY.EDU.AU/USINGTHELOGO

SOURCING THE LOGO

PROCESSES AND PROCEDURES

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WESTERNSYDNEY.EDU.AU/USINGTHELOGO

WESTERNSYDNEY.EDU.AU/OMCLOGOAPPROVAL

OR

APPROVAL TO USE THE LOGO

HOW TO ENGAGE WITH THE OFFICE OF MARKETING AND COMMUNICATION

HOW TO ENGAGE WITH THE OFFICE OF MARKETING AND COMMUNICATION

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WESTERNSYDNEY.EDU.AU/MARKETINGANDCOMMUNICATION

OMC WEBPAGE

HOW TO ENGAGE WITH THE OFFICE OF MARKETING AND COMMUNICATION

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• BOOK PULL UP BANNERS• REQUEST PRINT ADVERTISING

• DESIGN REQUEST

INTERNAL COMMUNICATIONS

• REQUEST ADVICE

SOCIAL MEDIA

• REQUEST SOCIAL MEDIA POSTS, CHANNELS AND CAMPAIGNS

MEDIA AND PUBLIC RELATIONS

• SUGGEST A STORY

BRANDING, MARKETING AND ADVERTISING

IMEDIA AND DESIGN

PROCESSES AND PROCEDURES

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DESIGN REQUESTS

WESTERNSYDNEY.EDU.AU/OMCDESIGNREQUEST

BRAND SPECIFIC QUESTIONS

OMCMARKETING@WESTERNSYDNEY.EDU.A

U

UAC END OF SEP 2015 PREFERENCE REPORT

THE APPLICATION OF BRAND IS SEEN IN THE NUMBERS

6.7% INCREASE IN SCHOOL LEAVERS FIRST PREFERENCE

1.5% INCREASE IN NON-SCHOOL LEAVERS FIRST PREFERENCE

4.4% NET INCREASE IN OVERALL FIRST PREFERENCE