Tips to satisfy e commerce customers invensis

Internet has become the

preferred medium for buying and selling goods.

‘E-commerce is the fastest growing

retail market in Europe’

-Center for Retail Research

With the boom in the online retail industry,

understanding why more customers

prefer to shop online becomes necessary.

‘Low prices are not the sole reason for

increase in online shopping.’

– 2013 Survey

Here are some reasons why there is steady

rise in customers shopping online…

Better Selection: A great motivating factor

to shop online is the wide

range of products to

choose from.

Free Shipping: Free shipping on bulk

orders is a great

incentive to log on and

start shopping.

Lower Prices: Unlike brick and mortar stores,

online stores offer huge

discounts on branded items.

Discreet Purchases:

Customers prefer purchasing some items in a discreet

manner which is made possible through online stores.

Price Comparison:

Prices of various products can be compared in a fraction

of time at the customer’s convenience.

Convenience: Online shopping saves time as well as gives access to

products which might not be available locally.

The online shopping

industry houses different

businesses having their

own unique end users.

Online retailers face the challenge

of identifying customers, making

the first sale and retaining them

over a long period of time.

Six Types of eCommerce Customers

and Tips to Satisfy Them are…

1. Surfers

Surfers may or may not be

looking to shop and usually

just browse through different

websites to kill time.

Surfers can be converted into loyal customers

by regular promotions on social networking

sites to shape their opinion and make them

visit the site more often.

2. Researchers

Researchers are patient

shoppers who are not

driven by impulse.

They will go through every site comparing

prices, shipping cost, discounts and other

aspects before making a purchase.

Researchers can be converted into loyal

customers through live chats and

personalized emails.

3. Focused Customers

Focused customers are

product driven and know

exactly what they are

looking for when they log

on to a site.

An accurate and speedy search tool

which quickly identifies the product is

necessary to convert focused customers.

4. Sales/Discount

Driven

Sales or discount driven

customers scout for a good

deal looking for bargains and

discounts on the products

they want to purchase.

Highlighting the potential savings on the

product which the customer wants to

purchase is the best way to grab their

attention.

5. Impulsive/One-Time

Customers

These kinds of customers will make an

impulsive purchase if they find something

to their liking on the web store.

Excellent after sales service, special

discount occasions and updates via

newsletters are the best methods to

convert them into returning customers.

6. Loyal Customers

Loyal customers are returning customers

and account for nearly 80% of a website’s

sales.

Loyalty points, rewards, sneak preview of

items yet to be released and special discounts

on birthdays are methods to retain customers.

E-commerce businesses can

create an unbeatable success

mantra by implementing

strategies by keeping in mind

the different type of customers.

Invensis provides a wide range of

Customer Loyalty Program Management

and Customer Retention Services.

Through Customer Loyalty Program Management

Services, Invensis caters to different requirements of

the business such as:

Processing forms

Capturing, verifying and cleaning data

Managing data and workflow

Updating and maintaining the database

Reviewing any risks or possibility of fraud

Promoting and marketing your brand through different

media

Analyzing and reporting customer responses

Updating the database

Invensis is an ISO 9001 and 27001

certified company and has served

200+ clients around the world.

To find out more about the services offered

and benefits of partnering with Invensis,

please contact us at sales@invensis.net