Internet has become the preferred medium for buying and selling goods.

‘E-commerce is the fastest growing retail market in Europe’

-Center for Retail Research

With the boom in the online retail industry, understanding why more customers prefer to shop online becomes necessary.

‘Low prices are not the sole reason for increase in online shopping.’

– 2013 Survey

Here are some reasons why there is steady rise in customers shopping online…

Better Selection: A great motivating factor to shop online is the wide range of products to choose from.

Free Shipping: Free shipping on bulk orders is a great incentive to log on and start shopping.

Lower Prices: Unlike brick and mortar stores, online stores offer huge discounts on branded items.

Discreet Purchases:

Customers prefer purchasing some items in a discreet manner which is made possible through online stores.

Price Comparison:

Prices of various products can be compared in a fraction of time at the customer’s convenience.

Convenience: Online shopping saves time as well as gives access to products which might not be available locally.

The online shopping industry houses different businesses having their own unique end users.

Online retailers face the challenge of identifying customers, making the first sale and retaining them over a long period of time.

Six Types of eCommerce Customers and Tips to Satisfy Them are…

1. Surfers

Surfers may or may not be looking to shop and usually just browse through different websites to kill time.

Surfers can be converted into loyal customers by regular promotions on social networking sites to shape their opinion and make them visit the site more often.

2. Researchers

Researchers are patient shoppers who are not driven by impulse.

They will go through every site comparing prices, shipping cost, discounts and other aspects before making a purchase.

Researchers can be converted into loyal customers through live chats and personalized emails.

3. Focused Customers

Focused customers are product driven and know exactly what they are looking for when they log on to a site.

An accurate and speedy search tool which quickly identifies the product is necessary to convert focused customers.

4. Sales/Discount Driven

Sales or discount driven customers scout for a good deal looking for bargains and discounts on the products they want to purchase.

Highlighting the potential savings on the product which the customer wants to purchase is the best way to grab their attention.

5. Impulsive/One-Time Customers

These kinds of customers will make an impulsive purchase if they find something to their liking on the web store.

Excellent after sales service, special discount occasions and updates via newsletters are the best methods to convert them into returning customers.

6. Loyal Customers

Loyal customers are returning customers and account for nearly 80% of a website’s sales.

Loyalty points, rewards, sneak preview of items yet to be released and special discountson birthdays are methods to retain customers.

E-commerce businesses can create an unbeatable success mantra by implementing strategies by keeping in mind the different type of customers.

Invensis provides a wide range of Customer Loyalty Program Management and Customer Retention Services.

Through Customer Loyalty Program Management Services, Invensis caters to different requirements of the business such as:

Processing formsCapturing, verifying and cleaning dataManaging data and workflowUpdating and maintaining the databaseReviewing any risks or possibility of fraudPromoting and marketing your brand through different mediaAnalyzing and reporting customer responsesUpdating the database

Invensis is an ISO 9001 and 27001 certified company and has served 200+ clients around the world.

To find out more about the services offered and benefits of partnering with Invensis, please contact us at sales@invensis.net