Toastmasters Vice President Public Relations Training

Vice PresidentPublic Relations

District 37 (North Carolina)

Toastmaster Leadership Institute East

Presented by: Sharon Dawson, ATM-S, AL-B

Date: June 28, 2014

Twitter: SharonADawson1

Cell Phones

Turn them back ONKeep on vibrateLive tweeting encouraged

TM’s Definition of VP PR Role

Protect and publicize the Toastmasters brand.

Promote the club to local media.Maintain a club website.Join a Toastmasters-moderated social

networking website.Produce and distribute a club newsletter

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At the Club Meeting

Ask for contributions to the newsletter and website

Promote events from other clubs, such as T3 S3 in August

Promote TLIs, District ConferencesPromote Area, Division contests

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Flyers & Business Cards

Members can distribute at their workplace, church, etc

Different themes: Want to Nail That Interview? Fear of Public Speaking? Elevator Speech

Pick Target AudienceNeighborhood Welcome Kits

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The Toastmaster Magazine

Post articles (with permission) to your club website or blog

Add label to front with your club website, Facebook, Meetup links

Leave at doctor's offices, coffee shops, gyms, break rooms at work

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Members hang their ribbons/trophies/certificates in their cube

Promote club member achievements in company newsletter/intranet/bulletin boards

Place club banner in company lobby, so even visitors can see it

Table in break room/lobby with goodies to advertise club

Corporate Clubs

Corporate Clubs

Seminars for co-workers on Elevator Speeches, Giving Presentations, etc.

Invite Senior Management to present at meeting open to everyone

Put up signs in advance of meetings, but take down afterwards

Press Releases

Club events - anniversaries, contestsNew officersMembers earning levels (CC, ACB, DTM,

etc)Be sure include info about club at bottom

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Submit Press Releases

www.prlog.orgwww.prfocus.comwww.pr-inside.comwww.wikihow.com/Write-a-Press-Release

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Press Releases

Include 5 WsLink to your website talking about same

event/topicKeywordsFacts not opinions

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Activity: Write a Press Release

1. Opening grabs readers attention

2. One to Two Paragraphs with more details

3. Quote from club officer/member

4. Call to Action

5. About Toastmasters International at bottom

Public Relations Committee

Delegate – Extravagant titles Majordomo of Multimedia Marketing Internet Marketing Coordinator

Newsletter EditorWebmasterHandle updates on social media they’re comfortable

withLooks great on a resume!

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Club Website

FreeToastHost.org 2.0Customize for your clubPictures of members & meetings

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Facebook

Be sure to setup as a FB Page, not a PersonSetup with a generic email address for clubPopulate with Testimonials from club membersAdvertise themes for the meetingsPost meeting summaries/pictures

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Facebook Example

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Twitter

Tweet about meetings, TLI, club events Reminders before meetings Word of Day Summary of speakers main points

Include @ToastmastersInclude Toastmasters in your personal

Twitter profile

Sample Tweets

Twitter Examples

@VisionMastersTM@AnkenyTMClub@SSpeakers@BullCityToastMr@ToastmastersD37@Toastmasters@SharonADawson

FourSquare

Check in at your meeting locationAdd tipsAdd pictures of your meeting

LinkedIn Group

Setup one for your club/cityNetworking opportunitiesShare knowledge to gain new membersMembers add Toastmaster club to their

profile page

Meetup and Eventbrite

Open HouseClub ContestWorkshops open to public

Google Your Club

Facebook, Twitter, Meetup shows up?Older websites out there with your Club's

name & old data?Is your club listing on

www.toastmasters.org accurate?

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First video is from a talking bird; from 2011

Last updated 2011

Old, no current listings on there

Sharing

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Toastmasters Intn’l resources

Visual Branding page

www.toastmasters.org/vbp PR Corner

www.toastmasters.org/Members/PRCorner.aspxWebsite usage guidelines

www.toastmasters.org/Web_Use

www.toastmasters.org/lettheworldknow

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