Marketing Equals MembersVice President Public Relations Training

District 37

Toastmaster Leadership Institute East

Presented by: Sharon Dawson

Date: June 29, 2013

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TM’s Definition of VP PR Role

Protect and publicize the Toastmasters brand.

Promote the club to local media.Maintain a club website.Join a Toastmasters-moderated social

networking website.Produce and distribute a club newsletter

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At the Club Meeting

Ask for contributions to the newsletter and website

Promote events from other clubs, such as T3 S3 in August

Promote TLIs, District Conferences

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Flyers & Business Cards

Members can distribute at their workplace, church, etc

Different themes: Want to Nail That Interview? Fear of Public Speaking? Elevator Speech

Pick Target AudienceNeighborhood Welcome Kits

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The Toastmaster Magazine

Post articles (with permission) to your club website or blog

Add label to front with your club website, Facebook, Meetup links

Leave at doctor's offices, coffee shops, gyms, break rooms at work

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Press Releases

Club events - anniversaries, contestsNew officersMembers earning levels (CC, ACB, DTM,

etc)Examples:

http://www.toastmasters.org/PRresources

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Club Newsletter

Help fill in the gaps that you don't have time for at meetings

Bios of new members, new officersRecognize non-Toastmaster

achievements (new baby, promotion, etc.) Distinguished Club Program progress

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Club Website

FreeToastHost.org 2.0Customize for your clubPictures of members & meetingsThree clubs in same city – which would

you attend?

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Facebook & Twitter

Be sure to setup as a FB Page, not a Person

Setup with a generic email address for clubPopulate with Testimonials from club

membersAdvertise themes for the meetings

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Facebook Example

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Meetup

Share costs with nearby clubs (if not same day/time)

Ask your members to signup and RSVP for meetings

Keep up to dateStrong, positive message

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LinkedIn Group

Networking opportunitiesShare knowledge to gain new membersMembers add Toastmaster club to their

profile page

Other Ways to get the Word Out

Hold a SpeechcraftHold a Youth Leadership Program

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Public Relations Committee

Delegate – Extravagant titlesNewsletter EditorWebmasterCheck PR email address & do updates

when you're on vacation

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Google Your Club

Facebook, Twitter, Meetup shows up?Older websites out there with your Club's

name & old data?Is your club listing on

www.toastmasters.org accurate?

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First video is from a talking bird; from 2011

Last updated 2011

Old, no current listings on there

Toastmasters Intn’l resources

Visual Branding page

www.toastmasters.org/vbp PR Corner

www.toastmasters.org/Members/PRCorner.aspxWebsite usage guidelines

www.toastmasters.org/Web_Use

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