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Social ContentULTIMATE GUIDE TO
COOL TOOLS AND TECHNIQUES
TO TURN YOUR SOCIAL NETWORKS
INTO AN APPLICANT ENGINE
Craig Fisher
Head of Strategy, fisher VISTA
CEO TalentNet, LLC
craig@talentnetlive.com
Twitter @Fishdogs
214.394.0909
RECRUITING REVERSEDHOW TO GET FOUND AND LOOK LEGITWHEN THEY CHECK YOU OUT
Talent attraction should be attractive
Don’t be a job spammer
Do share great content and tell a good story online
• According to Facebook, photos and videos posted to Facebook create anywhere from 100% –180% more engagement than the average post.
• Facebook now demotes edgerank for Page Status Updates with no visuals attached
Source: The PeopleMatter Institute’s 2013 ‘How Hourly Workforces Work’ Survey Resultshttp://www.peoplematter.com/infographics/2013-how-hourly-workforces-work-survey-hiring
SHARING CONTENT =MORE ENGAGEMENT
180%
EVERY PERSON IS A BRAND AMBASSADOR
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Know
Like
Trust
PEOPLE DO BUSINESS WITH PEOPLE THEY
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SOCIAL MEDIA IS SOCIAL (PERSONAL)
DON’T BE AJOB SPAMMER!
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BE A GREAT RESOURCE
Professional:
• Career Tips
• Restaurant Management
• Franchise Ownership
• Industry – FOH BOH
• Social Media
Company:
• Lifestyle
• Vacations
• Family
• Hobbies
• Humor
Personal:
• Product
• Support
• Culture
BE CREDIBLE AND HELPFUL!
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What is your goal?
Who is your target audience?
What message do you need them to hear?
PROFESSIONAL RELATIONSHIPS BEGIN WITH A FOCUSED PROFESSIONAL.
THINK OF YOUR LINKEDIN PROFILE ASA MARKETING DOCUMENT TO ATTRACTYOUR TARGET AUDIENCE
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of traffic from Google organic search results go the first item listed.
• SEO for your own name• SEO for your search terms• Make sure you have a good profile pic!• If you are going to share content you should look legit when
your audience checks you out
CONTENT TYPE 1 IS YOU
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SEO – OWN YOUR NAME
The “other” Craig Fisher
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SEO – OWN YOUR SEARCH TERMS
No way!! …WAY!
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SEO – USE KEY WORDS
•Your name•Locations•Keywords people would use to find you or your company•Skills you recruit for•Company Name•Industry keywords
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USE UPDATES STRATEGICALLY
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SUMMARY Say what you do
Show you’re better
BeHuman
Provide keywords
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SEO - EXPERIENCE
Job Tags(keywords)
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78%of CMOs think
that custom
content is the
future of
marketing
50%Nearly 50% of
companies now
have content
marketing
strategies
3/5Of the largest U.S.
recruiting teams share 3rd party
content on their
Linkedin company page
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Facebook Graph Search
The most powerful social
search engine, period.
Simplewash helps you clean up your Facebook profile
Build your network
Manage your lists
Share content
5:1 Ratio
Statigram works with your
Instagram account to help
you grow a social-rich
media strategy, effectively
Interact with your community
and measure your efforts with
metrics.
Follow me and see how I do it atinstagram.com/fishdogs
Instagram@fishdogs
InstaJob is like an “Instagram for employers” where users can turn any picture of their company or office
setting, business, employees, or any company related photo into a unique visual job advertisement that is
immediately available for sharing on social media channels.
JobGram - 'Send visually engaging job opportunity strauight to the people'
PinTheJob - 'Jobgraphics'
Vine (Apple app) - 'Create short, beautiful, looping videos.'
RESIZE.IT- A site to easily resize all of your images quickly.
VISUAL.LY- Beautiful infographics. They even have a CORGI ONE!
PIKTOCHART- A way for you to create your own infographics. Time to put down that stock photo.
EASEL.LY- Not just a way for you to create infographics, but a way to share too.
TABLEAU- Numbers look at tad boring all alone, time to visualize some of that data.
WORDLE- Tool to generate sweet word clouds.
ISSUU- Create online magazines.
If This Then That - 'IFTTT is a service that lets you create powerful connections with one simple statement, if this then
that.' < One of Craig's all-time favorite tools
Crowdbooster - 'Crowdbooster offers social media analytics with suggestions and tools to help you improve your
online presence.'
SocialBro - 'With SocialBro you can manage and analyze your Twitter Community.‘
Twitter Feed - 'Offers to tweet the last posts published in a blog via the RSS feed.'
Buffer -'Easily add great articles, pictures and videos to your Buffer and we automatically share them for you through
the day.'
Statigram - 'Instagram client online: Great web viewer, social analytics, tools for contests & brand community
management.'
THE COOLEST TOOL ISYOU!
THANK YOU!(YOU ROCK)
Digital Strategy, Linkedin Training, Social Media and Cool Tools for Humans in Sales and Recruiting
CRAIG FISHERSTRATEGIST SPEAKER TRAINER
craig@talentnetlive.com
Twitter @Fishdogs
214.394.0909
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