Unit 1 PPT-Research Methodology

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Program : MBA

Semester : III

Subject Code : MB0050

Subject Name : Research Methodology

Unit Number : 1

Unit Title : An Introduction to Research

Lecture Number :

Lecture Title : Meaning and Purpose of Research

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Definition of Research

• Search for facts

• Answers to questions

• Solutions to problems

• Purposive investigation

• Organized inquiry

• Seeking to find explanations to unexplained phenomenon to

clarify doubtful facts

• Correction of the misconceived facts

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How to search for facts?

• Arbitrary (or unscientific) Method (through imagination,

opinion, blind belief or impression)

• Scientific Method (systematic rational approach to seeking

facts)

Young defines Research as “a scientific undertaking which,

by means of logical and systematic techniques, aims to:

• Discover new facts or verify and test old facts

• Analyze their sequences, interrelationships and casual

explanations

• Develop new scientific tools, concepts and theories

Kerlinger’s Definition

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Basis of Scientific Methods – ‘Articles of Faith’

• Reliance on Empirical Evidence

• Use of Relevant Concepts

• Commitment of Objectivity

• Ethical Neutrality

• Generalization

• Verifiability

• Logical Reasoning Process

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Characteristics of Research

• Systematic and critical investigation into a phenomenon

• Purposive investigation aiming at describing, interpreting

and explaining a phenomenon

• Adoption of scientific method

• Objective and logical

• Based on observable experience or empirical evidence

• Directed towards finding answers to pertinent questions and

solutions to problems

• Emphasis on development of generalization, principles or

theories

• Purpose is not only to arrive at an answer but also to stand

up the test of criticism

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Program : MBA

Semester : III

Subject Code : MB0050

Subject Name : Research Methodology

Unit Number : 1

Unit Title : An Introduction to Research

Lecture Number :

Lecture Title : Purpose and Types of Research

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Purpose of Research

• Extension of knowledge of human beings, social life and

environment (What-Where-When-How-Why)

• Bringing to light information that might never be discovered

fully during the ordinary course of life

• Establishment of generalizations and general laws and

contribution to theory building in various fields of knowledge

• Verification and testing of existing facts and theory

• Making reliable predictions of events yet to happen

• Analysis of inter-relationships between variables and to

derive casual explanations – Better understanding of world in

which we live

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Purpose of Research

• Finding solution to problems (social, economic, health,

human relations in organizations)

• Development of new tools, concepts and theories for better

study of unknown phenomenon

• Aid in planning and contribution to national development

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Types of Research – According to Intent

• Pure Research

• Applied Research

• Exploratory Research

• Descriptive Study

• Diagnostic Study

• Evaluation Studies

• Action Research

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Types of Research – According to Methods of Study

• Experimental Research

• Analytical Study

• Historical Research

• Survey

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Research Approaches

• Quantitative Approach

• Qualitative Approach

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Significance of Research in Social and Business Sciences

• Formulation of economic policy for government and business

• Budget formulation

• Collection of statistical information on the social and

economic structure of an economy to understand the process

of change occurring in country

• Assumption of significant role in solving various operational

and planning problems associated with business and industry

• Market research

• Operational research

•

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THE END