Using LinkedIn to...build yourself and your business

build yourself and your business

Using LinkedIn to...

Le 10 avril 2023 www.adviso.ca

WHO’S ON LINKEDIN?What about you?

Le 10 avril 2023 www.adviso.ca

About me

Le 10 avril 2023 www.adviso.ca

GETTING STARTED1

Le 10 avril 2023 www.adviso.ca

Completed profile

EffortUpdate every part of your profileAsk for recommendationsBenefitBe more visible in LinkedIn searches (priority on complete profiles)

Le 10 avril 2023 www.adviso.ca

Optimized profile

EffortFind relevant keywordsMake it easy to read BenefitBe more findable via LinkedIn and Google

Le 10 avril 2023 www.adviso.ca

Adding applications

EffortBrowse available applicationsBenefitEnhance you profile with blog posts, presentations, etc…

Le 10 avril 2023 www.adviso.ca

Upgrading your profile

EffortBetween $25 & $100 a month BenefitEnhanced possibilities:- Stats- Connections- Info

Le 10 avril 2023 www.adviso.ca

Business profile

EffortWriting up overview and product & services descriptionsBenefitBe more findable on LinkedIn

Le 10 avril 2023 www.adviso.ca

Business profile analytics

EffortObservationAnalysisBenefitUpdating page to attract right target

Le 10 avril 2023 www.adviso.ca

CONNECTING2

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Searching for contacts

EffortSearching for interesting contacts:

TitlesNamesCompany (clients & suppliers) BenefitFinding interesting people to connect with

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Connecting openly

EffortEmailingGetting introduced BenefitBuilding a strong and relevant network

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Connecting covertly

EffortFinding groupsParticipatingFollowing usersBenefitBuilding a stronger reputation with potential contacts

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MANAGING3

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Contacts

EffortReviewing contacts and categorizingBenefitPossibility to communicate with specific groups

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BRANCHING OUT4

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Groups

EffortStarting discussionsParticipating in conversationsBenefitGetting know to communities of interest

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Finding relevant groups

EffortInteresting industries/topicsNot spammy500+ membersBenefitMeeting interesting people and getting known

Le 10 avril 2023 www.adviso.ca

Answers

EffortFinding relevant answersAsking questions BenefitGetting known, getting answers

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Getting started today

• Complete and beef up profile• Create and beef up corporate profile• Connect, update and share• Find 2-4 groups and participate

– My industry– Interesting industries– Potential customers

• Spend 15-30 minutes daily• Play around

Le 10 avril 2023 www.adviso.ca

Extra resources

• Simon Hénault– Linkd.in/Simon-Henault

• Linked Into Business Blog– LinkedIntoBusiness.com

• LinkedIn Blog– Blog.linkedin.com

• Or me!– www.fabricecalando.ca

Le 10 avril 2023 www.adviso.ca

ANY QUESTIONS?Thank you!

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About Adviso

• … Web strategists and internet marketing specialists

• … serving important clients for more than 5 years

• … work in unison with agencies, tech firms, media groups, etc.

• Visit us: – www.adviso.ca | www.adviso.ca/blog – twitter.com/adviso – www.linkedin.com/companies/adviso

Le 10 avril 2023 www.adviso.ca

About Fabrice Calando

Web strategist, Montreal (Quebec) Canadafabricecalando.ca | ca.linkedin.com/in/fabricecalando

Fabrice Calando is a web strategist at Adviso. He develops and evaluates strategies that look to maximise business results. His work integrates user interface design and experience, web analytics, SEO, social media and web marketing. He has a particular interest for helping B2B companies achieve their business goals online.

Fabrice is currently a moderator for Linked Québec - with over 10,000 members, it is the largest group of French-speaking professionals on LinkedIn.