Using LinkedIn to...build yourself and your business

build yourself and your business

Using LinkedIn to...

Le 10 avril 2023 www.adviso.ca

WHO’S ON LINKEDIN?What about you?


About me


GETTING STARTED1


Completed profile

EffortUpdate every part of your profileAsk for recommendationsBenefitBe more visible in LinkedIn searches (priority on complete profiles)


Optimized profile

EffortFind relevant keywordsMake it easy to read BenefitBe more findable via LinkedIn and Google


Adding applications

EffortBrowse available applicationsBenefitEnhance you profile with blog posts, presentations, etc…


Upgrading your profile

EffortBetween $25 & $100 a month BenefitEnhanced possibilities:- Stats- Connections- Info


Business profile

EffortWriting up overview and product & services descriptionsBenefitBe more findable on LinkedIn


Business profile analytics

EffortObservationAnalysisBenefitUpdating page to attract right target


CONNECTING2


Searching for contacts

EffortSearching for interesting contacts:

TitlesNamesCompany (clients & suppliers) BenefitFinding interesting people to connect with


Connecting openly

EffortEmailingGetting introduced BenefitBuilding a strong and relevant network


Connecting covertly

EffortFinding groupsParticipatingFollowing usersBenefitBuilding a stronger reputation with potential contacts


MANAGING3


Contacts

EffortReviewing contacts and categorizingBenefitPossibility to communicate with specific groups


BRANCHING OUT4


Groups

EffortStarting discussionsParticipating in conversationsBenefitGetting know to communities of interest


Finding relevant groups

EffortInteresting industries/topicsNot spammy500+ membersBenefitMeeting interesting people and getting known


Answers

EffortFinding relevant answersAsking questions BenefitGetting known, getting answers


Getting started today

• Complete and beef up profile• Create and beef up corporate profile• Connect, update and share• Find 2-4 groups and participate

– My industry– Interesting industries– Potential customers

• Spend 15-30 minutes daily• Play around


Extra resources

• Simon Hénault– Linkd.in/Simon-Henault

• Linked Into Business Blog– LinkedIntoBusiness.com

• LinkedIn Blog– Blog.linkedin.com

• Or me!– www.fabricecalando.ca


ANY QUESTIONS?Thank you!


About Adviso

• … Web strategists and internet marketing specialists

• … serving important clients for more than 5 years

• … work in unison with agencies, tech firms, media groups, etc.

• Visit us: – www.adviso.ca | www.adviso.ca/blog – twitter.com/adviso – www.linkedin.com/companies/adviso

http://www.adviso.ca/

http://www.adviso.ca/blog

http://www.twitter.com/adviso

http://www.twitter.com/adviso

http://www.linkedin.com/companies/adviso


About Fabrice Calando

Web strategist, Montreal (Quebec) Canadafabricecalando.ca | ca.linkedin.com/in/fabricecalando

Fabrice Calando is a web strategist at Adviso. He develops and evaluates strategies that look to maximise business results. His work integrates user interface design and experience, web analytics, SEO, social media and web marketing. He has a particular interest for helping B2B companies achieve their business goals online.

Fabrice is currently a moderator for Linked Québec - with over 10,000 members, it is the largest group of French-speaking professionals on LinkedIn.

http://www.fabricecalando.ca/

http://ca.linkedin.com/in/fabricecalando

http://ca.linkedin.com/in/fabricecalando

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Using LinkedIn to...build yourself and your business