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CroesoWelcome
Introduction to Crowdfunding
Catrin Cooper
Training and Engagement Coordinator
GlobalGiving
Agenda
Introductions
Online Fundraising and Crowdfunding 5 mins
The 4 P’s of Crowdfunding 10 mins
Q + A 5 mins
GlobalGiving is the largest global crowdfunding community
connecting nonprofits, donors, and companies around the world.
We make it possible for local organisations to access the funding, tools, training and support
they need to become more effective
Mission - Transforming aid and philanthropy to accelerate community-led change.
DIGITAL FUNDRAISING & CROWDFUNDING
Why is it important for nonprofits?• 26% of people in the UK made a donation online in 2016
• Nearly a third of those aged 25-44
• 7.2% of overall fundraising in 2016 came from online giving
• Treating digital fundraising as an afterthought could mean you
miss out on donations
• Opens up to reaching global networks
CAF UK Giving Report 2016
Introduce yourself?
1. Name and organisation
2. How is your organisation making use of digital fundraising?
Crowdfunding
Specific ProjectSpecific TimeSpecific Goal
Benefits of Online Crowdfunding
• Flexible funding
• Data easily captured to build an online supporter base
• Transparency for donors
• Expand your reach and raise awareness
• Raising funds for projects that might not be financed otherwise or a new project
PITCH PLATFORM
PLAN PEOPLE
Training Crowdfunding Rewards/Benefits
PITCH PLATFORM
PLAN PEOPLE
David from Festival Spirit
https://youtu.be/1cJ7LSRx2mg
PITCH PLATFORM
PLAN PEOPLE
Rotary Club of Four Marks & Medstead● Last minute planning● Led by one volunteer, Sally● Never crowdfunded before● Raised £7,803 from 143 donors
Strategy● 3-4 advocates at Rotary club - shared with networks● Staff at charity shared with networks● Posted in local community facebook groups● Managed to get on local radio via a connection● Shared mini-stories of service users
CASE STUDY
PITCH PLATFORM
PLAN PEOPLE
Sample Calendar for Accelerator CampaignSunday Monday Tuesday Wednesday Thursday Friday Saturday
March 4Advocate
Pre-Campaign Check-In
March 11
Campaign Begins
Send Email #1
Facebook + Twitter Posts
Facebook +Twitter Posts
Facebook +Twitter Posts
Advocate Check-In
March 18 Donor Calls Facebook + Twitter Posts
Bonus Day!
Send Email #2 + Facebook +
Twitter Posts
Facebook +Twitter Posts
Advocate Check-In
March 25 Facebook + Twitter Posts
Facebook + Twitter Posts
Advocate Check-In +Facebook +
Twitter Posts
Send Email #3 + Facebook +
Twitter PostsCampaign Ends
CROWDFUNDING PLANNING CHECKLIST
1. The right digital platform
2. A compelling idea worth funding
3. Help: team & volunteers and make use of your network!
4. A cohesive plan
● Our next Accelerator training programme runs June 11th-29th
● Deadline to apply: 1st May 2018● Training: w/c 28th May
Apply at www.globalgiving.org/signup
Questions?
Diolch yn fawr
Resources
Beginners guide for Crowdfunding success: https://www.globalgiving.org/learn/beginners-guide-crowdfunding-success/Videos(Setting SMART goals, Network Mapping, Donor retention):https://www.globalgiving.org/learn/crowdfunding-videos/GlobalGiving Accelerator experience:https://www.globalgiving.org/learn/qa/crowdfunding-success-for-equine-therapy/
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