Welcome To LinkedIn 101

C H R I S KO S T R E WAM LT / I N S T R U C T I N G T E C H N O LO G I E S

E D U C AT I O N A C C O U N T M A N A G E R A N D S O C I A L M E D I A T RA I N E R

WELCOME TO LINKEDIN:LEVERAGING LINKEDIN FOR YOUR

JOB SEARCH

BE SEEN – DON’T EXPECT TO BE FOUND

“It doesn’t matter how smart you are if nobody knows your name.”-Phil Gerbyshak

OVERVIEW

• What LinkedIn is Used for• Job Searching• Company Research• Groups

• Increase Your Visibility• Profile Completeness• Keywords

• Action Steps• Set Up Your Account• Take Pictures• Public Profile Workshop

LINKEDIN

Common Uses:

• Professional Networking• Job Searching• Prospective

Employees/Employers

Designed for:

• Professionals • Job Seekers• B2B Interactions• Professional

Discussions

JOB SEARCHING AND COMPANY RESEARCH

• Jobs you may be interested in: Located on your homepage• Analytics - Companies you might want to work

with• DEMO Searching jobs using Advanced Search

GROUPS

• Find Networking Events• Ask Questions • Help Others – Become known as an expert• Meet Industry Professionals• Search Others Within Groups

GROUP SUGGESTIONS

Any others?

GROUP SEARCHING DEMO

INCREASE YOUR ONLINE VISIBILITY

• Complete Your Profile!• Achieves better search results with a more complete and

public profile• Add Keywords • People pay good money to appear in Google searches –

Equally valuable to appear in LinkedIn search results

SETTING UP YOUR PROFILE

• Use your personal email address• See who you already know using email contacts• Keywords• At least 85% Completeness• Join groups• Connect with everyone you meet! Send a

personalized message or thank you

PICTURE TIME!