Were still better placed than other regions – fact or fiction?

We’re still better placed than We’re still better placed than other regions – fact or fiction?other regions – fact or fiction?

• Best English city for quality of lifeBest English city for quality of life• Green CapitalGreen Capital• Highest GDP outside of LondonHighest GDP outside of London• Economy doubled in the last 15 yearsEconomy doubled in the last 15 years•Street Party Capital of EuropeStreet Party Capital of Europe• Highest performing city UK in Euro Innovation IndexHighest performing city UK in Euro Innovation Index• UK’s biggest creative/media industries networkUK’s biggest creative/media industries network• More “green” employees than any other city in UKMore “green” employees than any other city in UK• Cycling City, Happiest UK city and top 10 DK “must see” citiesCycling City, Happiest UK city and top 10 DK “must see” cities• Highest graduate retention rate – 17 years in a rowHighest graduate retention rate – 17 years in a row

What sort of place is Bristol?What sort of place is Bristol?

How would it like to be seen by the outside world in 20 years time?How would it like to be seen by the outside world in 20 years time?

What characterises the city?What characterises the city?

How can it project itself as an ambitious, leading European city?How can it project itself as an ambitious, leading European city?

How can it attract talent, tourism and trade?How can it attract talent, tourism and trade?

Identifying our competitive strengthsIdentifying our competitive strengthsour “edge” our “edge” our “personality” our “personality” our “difference”our “difference”our “assets”our “assets”our “DNA”our “DNA”

What is place making?What is place making?

Persuade people to come and:Persuade people to come and:live, live, work, work, invest, invest, do business, do business, study study and visitand visit(economic development)(economic development)

Why is it important?Why is it important?

Creative Creative Innovative Innovative Unorthodox Unorthodox

OriginalOriginalModernModern

Animate the city!Animate the city!

Communicate the Communicate the DNADNA

Bristol’s biggest asset?Bristol’s biggest asset?

Mike.Bennett@bristol.gov.uk

Thank you