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What is LinkedIn?
Title: Social Networking vs. Social Media
Which one is not like the others?
LinkedIn vs. Facebook
Business TrustedClosed
Consumer Open
What is LinkedIn?
145m
110m
65m
2009 - 2011
1. A Current Position
2. Two Past Positions
3. Education
4. Profile Summary
5. A Profile Photo
6. List of Specialties
7. 2 Recommendations
Did You Know?A Complete Profile is 40 times more likely to receive Opportunities
Complete Profile
3 Steps to Search
If Nursing Graduate, Then Who Knows Hospital Floor Supervisor?If Executive Assistant, Then Who Knows V.P./Director?If Accountant, Then Who Knows CFO?
Who Are You ? …Really.
Get Personal – Who Are You?
“15 Minutes Later my Phone Rang”
t Introduced
Searched on Company. Discovered job was posted by this Contact right on his profile. The more Connections you have the more likely this is to happen.
Import Your Contacts
Get Connected. Start with your own contact list (e.g. Outlook, Cell phone contacts).
Yes
No
Avoid Resume Speak
a
Contact Preferences
“Teaser” pulls them in
Call To Action
Education
Enter all schools you attended. Connect with Alumni.
Think Back:
What clubs did you belong to ?Languages ?Certifications ?
Everybody has one.Get Creative.
SEO – Hyper targeting
Publications
College ThesisProject at last Job
Linked In Groups Participation
* Start a Wordpress Blog or Post to YouTube. It’s Free and Easy.
Ask Ken for Introduction
Advanced Search: VP E-commerce + Ohio + Consumer Goods
Get Introduced
Job Insider ToolbarTrue Story: “I got a call 15 Minutes after applying !”
Find something in common. Use it as a bridge to find more connections.
Get the Inside Track
Get introduced by your 1st Connection based on unique interest. Now you
bridged to David’s Network.
Every time you edit your Profile, all your Connections sees it.
Be Careful, It’s Viral !
Don’t Overdo Status Updates
Your connections see every Profile Status Update !Once a month is fine.
Groups – Join ‘em
Groups, Join ‘em
Groups – Free Contacts
TIP >>Make Real World Connections. Have a case for connecting.
Join up to 50 Groups. More is better.
d
ddMember
TRUST
FACT: Business owners who are members of Associations
with a presence on social networks are 7 times more likely
to find a new customer.
Participate.Personal Branding
Or,Comment, Add Value
Yes: Your Customer
NO: Your Competition
If you are a company that manufactures displays for Designs for Retail Stores
Optimization
Website, Blog
How’d sheget to #1 ?
Email Signature
Website, Blog
3 Steps to Search
If Nursing Graduate, Then Who Knows Hospital Floor Supervisor?If Executive Assistant, Then Who Knows V.P./Director?If Accountant, Then Who Knows CFO?
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