Affiliate Marketing

http://makinghats.com.au

Affiliate MarketingAffiliate Marketing

A blogging perspectiveA blogging perspective

http://makinghats.com.au

OutlineOutline

What is affiliate Marketing? Relevance to blogs Considerations in choosing products to market Marketing strategy Affiliate marketing programs Resources

What is affiliate Marketing? Relevance to blogs Considerations in choosing products to market Marketing strategy Affiliate marketing programs Resources

http://makinghats.com.au

What is affiliate marketing?What is affiliate marketing?

Revenue sharing model Salesperson/company-product relationship Reward program

Revenue sharing model Salesperson/company-product relationship Reward program

http://makinghats.com.auSource: wikipedia

http://makinghats.com.au

Types of PaymentTypes of Payment

Pay per click or impression

(eg: google adsense) Percentage of sales

eg: Amazon

Pay per click or impression

(eg: google adsense) Percentage of sales

eg: Amazon

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http://makinghats.com.au

How much do these programs pay?How much do these programs pay?

Google adsense - pays either cost-per-click or cost-per - 1000 impressions.

Exact amount is hard to estimate because it depends on the ad that is clicked and value of its key words.

Google adsense - pays either cost-per-click or cost-per - 1000 impressions.

Exact amount is hard to estimate because it depends on the ad that is clicked and value of its key words.

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Google reportGoogle report

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Payment: AmazonPayment: Amazon

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Other examplesOther examples

Through clixgalore: Seek books - 10% of sales for 90 days. QBD books - 10% for 90 days Garden Express - 10% for 90 days Deals Direct 5% for 45 days

Through clixgalore: Seek books - 10% of sales for 90 days. QBD books - 10% for 90 days Garden Express - 10% for 90 days Deals Direct 5% for 45 days

http://makinghats.com.au

How to select products to marketHow to select products to market

Why do people visit your blog? What products would they be interested in? Similar keywords – tags? Good quality products or service that sells

itself.

Why do people visit your blog? What products would they be interested in? Similar keywords – tags? Good quality products or service that sells

itself.

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Marketing strategiesMarketing strategies

Reviews of products Posting reviews on other websites to draw traffic to

your site, you could add on a bonus if people buy the product through your website.

Giving products endorsement in your blog posts. See what other blogs are doing and copy or improve on

their tactics. promote products at times when people are

predisposed to buy

Reviews of products Posting reviews on other websites to draw traffic to

your site, you could add on a bonus if people buy the product through your website.

Giving products endorsement in your blog posts. See what other blogs are doing and copy or improve on

their tactics. promote products at times when people are

predisposed to buy

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Placement of affiliate advertisementPlacement of affiliate advertisement

Where is the most prominent place on your blog? What do people see first?

Do you want to advertise within your blog? Within blog posts In columns besides the blog? Ads in your RSS feed.

Where is the most prominent place on your blog? What do people see first?

Do you want to advertise within your blog? Within blog posts In columns besides the blog? Ads in your RSS feed.

http://makinghats.com.au

EvaluationEvaluation

Evaluate the performance of different affiliate programs.

Which program works best for your blog? Which program gives the best return for time spent? Which program is easiest to use and provides good

customer service?

Evaluate the performance of different affiliate programs.

Which program works best for your blog? Which program gives the best return for time spent? Which program is easiest to use and provides good

customer service?

http://makinghats.com.au

Problems to be wary offProblems to be wary off

Programs that may spam your readers Large ads that may take the focus of your blog or make

your blog harder to read. Overcrowding your blog Adware

Programs that may spam your readers Large ads that may take the focus of your blog or make

your blog harder to read. Overcrowding your blog Adware

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Other considerationsOther considerations

Need to adapt advertisements to your topic and techniques.

Code of practice for affiliate marketing. Honesty (Disclosure) in marketing is important

to maintain trust of readers.

Need to adapt advertisements to your topic and techniques.

Code of practice for affiliate marketing. Honesty (Disclosure) in marketing is important

to maintain trust of readers.

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Keys to successKeys to success

Right product Effective advertising Popular Blog

Right product Effective advertising Popular Blog

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Useful blogsUseful blogs

http://www.affiliatetips.com/ This site provides a list of affiliate programs available.

http://www.Problogger.net This is a general blogging site but often has affiliate tips.

http://www.bloggingexperiment.com Another blog about blogging but with a focus on making money.

http://www.affiliatetips.com/ This site provides a list of affiliate programs available.

http://www.Problogger.net This is a general blogging site but often has affiliate tips.

http://www.bloggingexperiment.com Another blog about blogging but with a focus on making money.

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ReferencesReferences Amazon affiliate program http://affiliate-program.amazon.com Clark B. Five Effective Copywriting Tactics for Affiliate Marketing

http://www.copyblogger.com Commission Junction Affiliate Marketing Code of Conduct

http://www.cj.com/code_of_conduct.html Davis M, Best type of web business to start

http://bloggingexperiment.com/archives/best-type-of-web-business-to-start-part-deux.php

Google adsense https://www.google.com/adsense/support

Amazon affiliate program http://affiliate-program.amazon.com Clark B. Five Effective Copywriting Tactics for Affiliate Marketing

http://www.copyblogger.com Commission Junction Affiliate Marketing Code of Conduct

http://www.cj.com/code_of_conduct.html Davis M, Best type of web business to start

http://bloggingexperiment.com/archives/best-type-of-web-business-to-start-part-deux.php

Google adsense https://www.google.com/adsense/support

http://makinghats.com.au

References cont…References cont…

Rouse, D Ad Positioning: Tactics to Increase Your AdSense Earnings Overnight http://www.problogger.net/archives/2008/05/10/ad-positioning-tactics-to-increase-your-adsense-earnings-overnight/

Rouse, D How to use social decision making to increase your affiliate sales. http://www.problogger.net/archives/2008/05/03/how-to-use-social-decision-making-to-increase-your-affiliate-sales/

Wikipedia

http://en.wikipedia.org/wiki/Affiliate_marketing

Rouse, D Ad Positioning: Tactics to Increase Your AdSense Earnings Overnight http://www.problogger.net/archives/2008/05/10/ad-positioning-tactics-to-increase-your-adsense-earnings-overnight/

Rouse, D How to use social decision making to increase your affiliate sales. http://www.problogger.net/archives/2008/05/03/how-to-use-social-decision-making-to-increase-your-affiliate-sales/

Wikipedia

http://en.wikipedia.org/wiki/Affiliate_marketing