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Social medias produced a dramatic shift in marketing and communication. This presentation summarized my first courses at the SKEMA business school.
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1↔11↔1
1→n1→n 1→n1→n
1→n1→n
[Fabien gandon 2009]
Web 2.0 ... The Machine is Us/ing UsWeb 2.0 ... The Machine is Us/ing Ushttp://www.youtube.com/watch?v=6gmP4nk0EOEhttp://www.youtube.com/watch?v=6gmP4nk0EOE
internet n↔nn↔n
classical web pages 11↔n↔n
wiki, (µ)blog, forum, etc. n n↔n↔nWard Cunningham, 94
[Fabien gandon 2009]
social media landscape
Katie Laird – The social Media for business
• img\workPraticeEvolution.PNG
Katie Laird – The social media for business
anytime
anywhere
yesterday broadcasting
now and future socializing
dramatic shift dramatic shift in marketing realityin marketing reality
http://www.youtube.com/watch?v=ciSrNc1v17Mhttp://www.youtube.com/watch?v=ciSrNc1v17M
visibility?
you are here
google gold triangleeye tracking
become visible
++
reputation management?
how to prevent this?
listen
select
Pareto: 80% of the effects come from 20% of the causes
answer
join the conversation
viral web
low cost ads
new heineken commercial - verry funny
low cost ads
new heineken commercial - verry funny
how many for the same audience on traditional medias?
viral emotionsemotional intelligence
listen to your audience
embrass their emotions
emotion, engagement and internet video
they will talk for you
harness the mass
why people contribute?
I'm contributing? practical solutions
social reward
self-expression
altruism
Cook, S.: the revolution contribution: letting volunteers build your business. Harvard Business Review, Oct 2008.
ROI?
cost
0$
(incredibly) low barrier to entry
Katie Laird – the social media for business
main cost is human resources
benefits
twitter.com/ereteog
ereteog@gmail.comslideshare.net/ereteog
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