Breaking the Ethanol Ice

Stores

Price of Oil today Adoption of RVP Waiver E15 Liability Protection for Retailer Streamline Existing Below Check Value

Requirements Octane Labeling for Higher Blends Franchise Agreements Major Oil/Blocking Infrastructure Our New products are available at Less Product acceptance/Retail sales.

Consolidating stores to maximize opportunity (Walmart Express example) How have E15, mid-level blends and E85 competed with RUL. Trying to pricing strategies with industry help. Working with RFA on business case over the next 6 months. Will expand promotions, etc. What you see in the future of ethanol at retail. Any insight derived from your regional or national board member seats. What you think the ethanol industry needs to do to better their relationship with fuel retailers.

Establish Consumer Acceptance/Demand

…….current products E-15/E-85 Create Volume growth with existing

infrastructure Establishing a foundation for increased

Ethanol Blend. Increase locations selling Ethanol blends

Petroleum “United”

National Brand for E-85/E-15 Non Existent

All Blends of Ethanol Need to be Branded with same common connection / under the same umbrella

Thank you