Convert ch7 part1

ConvertDesigning Web Sites to Increase Traffic and

Conversion

Outline

Golden Question!

Headlines Rule!

Rule of Thumb!

Target a Specific Market!

You-Oriented Language

Golden Question

Am I in the right place?!

They don’t care about your company, your products, or their features. The only thing that matters is finding a solution to their own immediate need — “How is what you offer going to solve my problem?”

Headlines Rule

The first thing people look for on web pages is text that confirms where they are.!

Graphics do not generally impact conversion as much as text content

Headlines Rule

Headlines Rule

Get the prospect to engage with the next content on the page!

Do not set out to tell the whole story in your headlines

Headlines Rule

Reader will think “I can skim-read that, and come away with something useful”!

Keep it simple, bold, and direct!

5 Proven Ways to Succeed at Interviews!

How I saved $4000 Tax — Legally!

The Best Hair-Loss Treatments Revealed

Headlines Rule

Target a specific market!

Business Owner — Tips for Reducing Your Tax Bill!

Tips for Reducing Your Tax Bill!

CTR may be lower, but CPC could also be lower and the conversion rate higher, making the campaign more cost-effective

Headlines Rule

Target a specific market!

hotels, salons, nursing homes!

Cheap Quality Towels for Hairdressers!

Buy Bulk Lines for Nursing Homes Online!

We Are the Trusted Supplier to Over 300 Salons

Headline Rules

Slicing your offerings!

It is proven that focusing your appeal on a specific market segment generates a feeling of belonging

Headline Rules

“Overwhelmed in the Classroom?” — overworked teachers!

“Brilliant Brunette” — clean blond hair!

“A toothpaste just for 4-6 year olds”!

“Family size orange juice” — family

Headlines Rule

Headlines Rule

You-Oriented Language!

Simply talk to the visitor as “You”

Headlines Rule