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This is an introductory presentation SMEXbeirut delivers in its strategy and TOT sessions. It was created as a part of our 2011 MADskills program, a training of trainers in the use of media for advocacy and development in Arab society. It's also available in Arabic.
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Decoding the Social Web
When did the internet become “social”?A. When Facebook launched on February 4,
2004.
B. When Tim Berners-Lee’s World Wide Web prototype as created in 1990.
C. When a mobile phone in the U.K. received one of the first SMSes in 1992.
D. The Internet has been social from the beginning.
Sources:•http://www.poynter.org/latest-news/business-news/transformation-tracker/28803/new-media-timeline-1969-2010/•http://www.isoc.org/internet/history/brief.shtml•https://secure.wikimedia.org/wikipedia/commons/wiki/Main_Page
D. The Internet has been social from the beginning.
learning.smex.org
Sources:•https://secure.wikimedia.org/wikipedia/commons/wiki/File:Analog_clock_base.png / http://creativecommons.org/licenses/by-sa/3.0/
Analog vs. Digital?
01000001010101111010101011010010100101101010000010101011110101010110100101001000001010101111010101011010010101000001010101111010101011010010100100000101010111101010101101001010100000101010111101010011010010100100000101010111101010101101001010000010101011110101010110100101001000001010101111010101011010010101000001010101111010101011010010110000010101011110101010110100101001000001010101111010101011010010100100000101010111101010101101001010010000010101011110101010110100101001000001010101111010101011010010100100000101010111101010101101001010000010101011110101010110100101001000001010101111010101011010010100101011001010101111010101011010010100100000101010
Digital Traits
A. Perfect copies
B. Long-range transmission
C. Safer and more efficient to store
D. Malleable: shapeable and reshapeable; XML and APIs
Source:•https://secure.wikimedia.org/wikipedia/commons/wiki/File:Macintosh-motherboard.jpg
What’s still missing?
does this help?
30 linear steps = 3030 exponential steps = 1B
20101995
World: 399.3%Middle East:1,675.1%
users
Growth in Internet Usage
16 million
2.72 billion
Pen. Rates
0 100
Internet Mobile
Internet penetration = No. Users / Total Population
0
8
15
23
30
2010 2011
Facebook Adoption in the Arab World
Facebook Adoption
Lebanon facebook users
25.5%
Lebanon
has arou
nd
80,000 T
witter
accounts
.
Twitter accounts in the Arab region: 1,150,000
“the people formerly known as the audience” —jay rosen
Source:•https://secure.wikimedia.org/wikipedia/commons/wiki/File:Audience.jpg
used to be: filter, then publish
now it’s: publish, then filter
Our Tools
<HTML>
1990
simple markup language
wikis1994
anyone can edit
2001
web blogs
1996–7
anyone can publish
1999
1998
anyone can find anything
super search
open licensingeveryone shares and shares alike
late 90s, early 2000s
Source:
•https://secure.wikimedia.org/wikipedia/en/wiki/Open_content
podcastsanyone can broadcast
2001, 2004
Source:•http://www.moma.org/collection/object.php?object_id=89465
social networksanyone can join
2002-2004
photo-sharingeveryone’s got an agency
early 2000s
2004
video-sharingeveryone owns a TV network
2005
mashupsanyone can plot any data
2005
Source:•https://secure.wikimedia.org/wikipedia/commons/wiki/File:Audience.jpg•http://www.holovaty.com/writing/chicagocrime.org-tribute/
twitter aka microbloggingeveryone has his own newswire
2006
Source:
•https://si0.twimg.com/a/1308256633/images/logos/twitter_newbird_blue.png
crowdmapseveryone can collect the data
2007
Source:
•http://legacy.ushahidi.com/
smart phoneseveryone, everything, everywhere
Source:
•https://secure.wikimedia.org/wikipedia/en/wiki/File:HTC_Desire_Z_overview.jpg
•http://www.flickr.com/photos/tbuser/2675780623/sizes/m/in/photostream/
With all these channels...
Strategy.
1.Know what you’re trying to achieve.
2.Know who you’re talking to and speak directly to them.
3.Know what you want them to do.
4.Build trust and credibility.
5.Know how you’ll measure your success.
Strategy.
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This session was led by participants in SMEXbeirut’s MADski11s social media trainer certification program. The delivery of two trainings is a requirement of the six-month course. For more information about the program or to share your feedback, please contact Mohamad Najem at mohamad@smex.org.
This presentation is a part of the commons. As long as you credit SMEXbeirut, you can reuse or remix this original resource for free under the following license: creativecommons.org/licenses/by-nc-sa/3.0/.
متّت إدارة هذه الدورة من قبل مشاركني في برنامج
املادسكيلز برنامج احلصول على شهادة مدرّب إعالم
إجتماعي في سميكس بيروت . إن تقدمي تدريبني هو أحد
متطلبات املقرر املمتد على 6 أشهر. للمزيد من املعلومات
حول البرنامج او ملشاركة آرائكم، الرجاء التواصل مع محمد
.mohamad@smex.org ى عل جنم
هذا العرض هو جزء من املشاع اإلبداعي. طاملا انك تنسبه الى سميكس بيروت، ميكنك إعادة إستعمال أو إعادة مزج هذا املصدر
./creativecommons.org/licenses/by-nc-sa/3.0 :األصلي مجانا حتت الترخيص التالي
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