How to use linkedin

@ Kareem SaMaRa Internet Life

Agenda

• Why LinkedIn? & What’s your Goals?

• Profile & Keywords.

• Groups.

• Jobs.

• Privacy Settings.

• Be Effective & Common Mistakes!

Business Oriented Social Networking Site.

The Biggest In The World.

Search & Connect.

NOT Job Search Site, BUT Often Used That Way.

What is Linkedin?

Why?

• Largest business & professional social network.

• Brand & position yourself.

• +200 Million Members.

• 2 new member every Second.

• 11th Most Traffic Website.

• Global Network, with local reach.

• Communicate with decision makers & Influential people.

Why I use LinkedIn?

70%

Of employers have Rejected a job candidate ,

because of his ONLINE INFOROMATION.

85%

Of employers say that a positive online

reputation influences their hiring decisions.

Stay in touch VS Make useful contact.

Be entertained VS Keep up to date for your career.

Kill time VS Search for opportunities.

Share content VS Maintain professional identity.

What makes LinkedIn different?

Personal Professional

Spent Time Invest Time

VS

Before implementation

Goal

Where to start?

What is your primary <goal> on linkedIn ?

• Attract Business clients.

• Hire people.

• Get better job.

• Stay connected & Communicate with them.

• Expand your network.

Who do you want to connect with? & Why?

• Classmates, Alumni & Colleagues.

To introduce you to your prospect person.

• Influencers: to build a reputation with them.

Where to start?

Profile

• Your profile is the hub of all your activities.

So:

- It Must be Completed.

- It should build: 1. credibility. 2. trust.

• It’s essential for linkedin search.

• Good for your presence on the search engine.

Why you need a great profile?

How is your profile displayed?

• Profile view.

Optimizing your profile:

• Search view.

• Groups view.

Optimizing your profile

The 4 areas of profile:

Optimizing your profile:

Image

Summary

Cerrent & Previous Jobs

Headline

• Professional Photo.

• How can you help them “Title”.

• Keywords “Current & Past job”.

• Establish credibility “Education + Experience ”.

• Build trust “Connection + Recommendation + Endoresement”.

• Customize URL.

• Ex.: Profile - Profile 2

Your Profile – First Impressions

Tell your story in 60 second. “or less”

• What do you do?

• What problem do you solve?

• How are you different?

• Why should I care?

• What do you want me to do next- call to action?

• Ex.: Profile

Fill Experience, Education & Activities Sections “with details”.

Your Profile

Add applications #

Enhance your profile

Designs! Videos!

Pics! Docs & Slides! Sound!

• Two most popular activities on linkedIn are:

1. Search. 2. Profile view.

• 4.2 billion Professionally-oriented searched in 2011.

• 5.7 billion Professionally-oriented searched in 2012.

How to appear on those searches?

Why is search important?

Rank

Keywords

Why Keyword is important?

What keywords do you want to rank for?.....

• Brainstorm.

• Ask your competitor.

• Ask linkedin.

Keywords

STOP.. Don’t stuff your profile with keywords

Network

Why you need a large Network?

In Search, you will only appear if you are connected with “the

person who do a research” on:

• Level 1

• Level 2

• Level 3

• Group

Why Network?

Importance of Networking

You contact “Add” them.

• E-Mail

> They contact you:

• Your “off LinkedIn” activities.

• They found you via search.

• They see your activity on groups.

• Recommendation from LinkedIn member (Connections).

How are connections made?

Groups

Groups

How to choose the best 50 Group?

• Job – Industry – Customer

Communication

Message – Share updates - Like & Comment

Jobs

linkedin.com/studentjobs

Share relevant content:

• News, Articles, Videos. (about your industry!)

• LinkedIn Today.

• Tips, how to.

• Questions.

• Events.

• Jobs.

Add Value to your Network

Privacy

Profile settings:

• turn on/off your activity.

• who can see your feeds?

• what others see when viewed your profile?

• The frequency of the email.

Privacy Settings

Strengths

• Stay professional

• Connect carefully

•Build your credibility

How to be Effective on LinkedIn?

Common Mistakes

Common Mistakes

• You have an incomplete profile.

• You're not building out your connections!

• You don't belong to the right groups!

• You always ask for favors.

• You used to send mass emails.

• You only use it if you need a job!

Questions?KareemSamara.com/Feedback

Thanks : )

@KareemSaMaRa

Social Media Marketing Specialist

Kareem@SBKits.com

01000240293