Informz for iDSS

Informz for iDSS

2014 Email Benchmark Report

Answers to the most

asked questions

www.informz.com/dmo

Cincinnati USA Convention &

Visitors Bureau

• Challenge

– Declining engagement in their member-only enewsletter

• Solution

– Remove bad email addresses and conduct a re-engagement campaign

• Result

– 26% of inactive email subscribers became re-engaged

Visit Loudoun• Challenge

– Struggled to get subscribers engaged with their content, hovering around a 4-7% click thru rate

• Solution

– Utilized Informz content manager feature and Advisor to implement more “read more” links and created landing pages

• Results

– Click thru rates increased by 87% for one newsletter and a 514% increase when implemented with another newsletter

Meet Minneapolis

• Ease of Use

• Reporting

• List Management

• Test Sending – Approval Process

• iDSS integration

• User Roles

Informz for iDSS

Thank you!Terry Nawrot, Chief Operating Officer

nawrot@informz.com

518.691.0071 x186

Joyce Wells, VP of Client Operations

wells@informz.com

518.691.0071 x159

Sarah Kulp, Director of Software Operations

kulp@informz.com

518.691.0071 x235

Sales

518.691.0071 x5