L32 test x1 per student

L32 – Key terms/theory TEST – 2)

Name: ……………………………………………………………………….

Date: ……………………………………

You MUST complete all the questions (26 in Total) to the BEST of your ability.

You have 50 minutes to complete the TEST – We will then go through the answers as a class and establish where our areas of strength (WWW) and development (EBI) are.

“As people individually and collectively program the web, they’re _____________________ ____

_________________________”

(Tapscott & Williams – 20 _ _) (2 marks)

Can you give an example of where this ideology would apply to a media product of your choice that we have studied so far – YOU SHOULD support your understanding with statistics/facts where relevant:

__________________________________________________________________________________

(2 marks)

Name the theorist:

__________________ ___________________________ (1 marks)

a) What did HE come up with?

____________________________________________________________ (1 mark)

b) Can you provide an example that supports your understanding:

__________________________________________________________________________________

(2 marks)

5) What is twitter an example of? Fill in the blanks!

_ I _ R _ B _ _ G _ I _ G (1 mark)

6) What is the term used to describe “human like features” associated to a new media product like social networking?

_____________________________________ (2 marks)

and/or

a) What slogan was used to help promote EITHER of these online catch-up services?

Clue: TV Advert

(2 marks)

________________________________________________________________________

b) What is the term used to describe the co-operation between multiple/more than ONE Media Platform? Fill in the gaps!

_ O _ _ E _ G _ N _ E (1 mark)

C) Henry J _ _ k _ _ s (200 _)

BBC I-Player, as well as other forms of _ _ _ (Netflix, Lovefilm) offer audiences“the kinds of

e _ _ e _ t _ _ nm _ _ _ experiences they want”. (4 marks)

d) What is ANOTHER term used to describe this type of media consumption?

C _ _ n _ _ t _ d T _ _ e _ i _ i _ _ (1 mark)

a) What is the term used to describe the new age of HOW we make and use media?

_ _ o _ u _ e _ (1 mark)

b) What is the term used to describe content that WE make?

_ _ _ (1 mark)

9) What is meant by the term Hyper reality?

__________________________________________________________________________________

(2 marks)10) a)

Robertson (199_) defines the term Globalisation as…

“the compression of the ___________” (2 marks)

Can you name an example of a product that is “Globalised” – YOU SHOULD support your understanding with a case study example and statistics/facts as well!

__________________________________________________________________________________

(2 marks)

11) Fill in the gaps!

Globalisation and the dominance of Mar _ _ st institutions is because of the media landscape (Old media) becoming “increasingly m _ _ i _ t _ d” (McLuhan – 196 _ ) (3 marks)

12) Fill in the gaps!

a) News Corporation “d_ _ in _ tes the planet” (Wat _ _s – 199_) and is thus an “aggressive global trailblazer” (Bla_ – 200_) (5 marks)

b) What social media product did News Corporation purchase and how much for?

MyS _ _ c _ - $5 _ 0m – 200 _

(2 marks)

c) Where did it go wrong? Name the term used to describe traditional media institutions control over their products and HOW they exhibit their media:

G _ _ e _ e _ p _ _ _ (1 mark)

Explain HOW you think a global multi-media conglomerate like Disney have benefitted from being in synergy with video sharing products like Youtube and social media like Twitter:

__________________________________________________________________________________

(4 marks)

14) a)

Dan Gil _ m _ _ (20 _ _) stated that we now live in age of “citizen _ _ u _ n _ _ i _ m” and that we can now be defined as the “former a _ _ _ e _ c _”

(4 marks)

Can you name an online product that offers this opportunity to it’s consumers:

For example:

__________________________________________________________________________________

(2 marks)

c) Can you name an example of a recent event that would be relevant to the ideology in 14 a):

- Pictures of the Day Section

__________________________________________________________________________________

(1 mark)15) a)

Henry Jenkins (200_) stated that “Everyone is a pr_ _ _ _ er of Media” (1 mark)

b) Can you support this ideology with a case study example you have studied in class OR of your own – YOU SHOULD use the theory in your Paragraph.

__________________________________________________________________________________

(2 marks)16)

According to Ba_man (19 _ _), there are… - Finish the ideology in the space provided below and give an example to support your understanding:

__________________________________________________________________________________

(2 marks)

a) How much did Microsoft purchase Skype for in May 2011? $ _ . _ bn (1 mark)

b) How have Microsoft benefitted from this takeover since then?

__________________________________________________________________________________

(3 marks)

a) What is the name of this key term? _______________________ (1 mark)

b) What does it mean?

__________________________________________________________________________________

(2 marks)

19) a) Fill in the gaps!

Dave Winer (199_) -

"Once the users take con _ _ _ l, they never give it b _ _ _” (2 marks)

Can you think of any examples of media products that conform to this ideology?

YOU SHOULD refer to theory such as Web 2.0 (Darcy DiNucci – 1999) in your answer:

__________________________________________________________________________________

(4 marks)

a) What key term does this phone coform to?

_ _ n _ _ u _ i _ a t _ o _ (1 mark)

What products and services can you access through this phone? Name 2 examples and how they are appealing to consumers:

For example:

__________________________________________________________________________________

(2 marks)

21) What is meant by the term Mediation? Support your understanding with an example

__________________________________________________________________________________

(2 marks)

22) a) Name the Theorist - C __________ L _ _ d _ _ t _ e _ (2 marks)

b) According to L _ _ d _ _t _ e _ (20 _ _ ) we are "p____ of the e_________ as well as con______ it". (2 marks)

c) Can you provide an example of a media product that conforms to this view:

__________________________________________________________________________________

(2 marks)

Name 2 things/interesting facts about Youtube:

1. _________________________2. _________________________ (2 marks)

24) and - Case Studies

a) These 2 case studies are examples of, according to J _ _ k _ _ s (200 _), of how we are:

“Co_rt _d ac _ _ _ s multiple media pla_______” (2 marks)

b) ‘A Field in England’ (20 _ _ - Film F _ _ ) is an example of a: “Multi-Platform d_ _ - and- d _ _e rel _ _ s _” (1 mark)

25)Key theory:

How Facebook endeavours to not be "left behind" (Bauman - 1998)

How modern media "simply dissolve time, distance, place and culture that once divided the Globe" (Irvine - 2006)

YOU MUST explain why this new feature is an example of BOTH ideologies above:

__________________________________________________________________________________

(4 marks)

26) and

a) What theories apply to this media product?

1. J _ _ g _ _ Ha _ e _ m _ s (19 _ _) – Theory = ___________________________________________________ (2 marks)

2. Two step flow model (McQuail & Windahl - 1986) - – Theory =

Key – Who are the ‘Stars’ and who are the ‘circles’?

____________________________________________________________________________________________________________________________________________________________________

__________________________________________________________________________________

(2 marks)

a) What is this product an example of? “_ l _ g _ i _ g” (1 mark)

b) _ . _ million subscribers (1 mark)

Product: Yahoo News Digest

What is this product an example of? N _ w _ A _ _ r _ g _ t _ _ (1 mark)

Explain HOW these 2 Products are Different in terms of their Objectives:

YOU SHOULD include a theory and/or key term in your explanation

____________________________________________________________________________________________________________________________________________________________________

__________________________________________________________________________________

(2 marks)

a) What is meant by the term Technological Determinism?

____________________________________________________________________________________________________________________________________________________________________

(2 marks)

b) What is meant by the term Constructionist View?

____________________________________________________________________________________________________________________________________________________________________

(2 marks)

Total: ______/ 100

Circle the Grade!

90 -100 = A*

80 -89 = A

70 - 79 = B

60 – 69 = C

50 – 59 = D

40 – 49 = E

0 – 39 = U

Anything less than 60 (C grade) YOU WILL need to complete the Test again after school!

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