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Index1)Certificate2)Acknowledgement3)Branding I)Meaning of Branding II)Characteristics of Branding III)Advantages of Branding IV)Limitation of Branding V)Brand Selected 4)Branding Questionnaire 5)Graphs6)Conclusion7)Packaging I) Meaning of Packaging II)Characteristics of Packaging III)Advantages of Packaging IV)Disadvantages of Packaging V)Types of Packaging VI)Packaging of Four Product 8)Packaging Questionnaire 9)Graphs10)Conclusion 11)Labeling I)Meaning of Labeling II) Characteristics of Labeling III) Advantages of Labeling IV) Disadvantages of Labeling V)Types of Labeling VI)Labeling of Four Products 12)Labeling Questionnaire 13)Graphs14)Conclusion15)Bibliography
Acknowledgment• I would like to give sincere
Thanks to my Marketing teacher Dr. Rohit Singh for giving me the opportunity for making this project. With this I would also like to thank my friends for their encouragement & support and my parents for their support without which the completion of this project would have been Impossible.
Branding •Meaning• The process involved in
creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.
Characteristics of Branding
• TargetCompanies with a clearly defined value proposition must ensure that their message is delivered to the right audience. In order to gain the loyalty of a consumer base, brands must have a specific focus. Having a clearly defined market base is an important step to strengthening a brand's effectiveness.• ConsistencyBranding adds character to a business and its products. Consistency in branding is essential to product success. Similarly, businesses that communicate messages must stick to the core brand proposition and not deviate from the original message..
Continuation of Characteristics
• FamiliarityIn order to maximize profits, businesses must strive to attract new customers and encourage repeat purchases. Brand consistency helps build product recognition and familiarity. Consumers who are regularly exposed to a brand develop a familiarity, which builds their confidence and trust in a product. • Meeting Consumer NeedsSuccessful brands are well attuned to the needs and desires of their consumers. The most successful companies engage in various types of studies such as focus groups and surveys to identify consumer preferences. These strategies are essential components of successful brand development.
Advantages of Branding
• Enhances Product Recognition - Brands provide multiple sensory stimuli to enhance customer recognition. For example, a brand can be visually recognizable from its packaging, logo, shape, etc. It can also be recognizable via sound, such as hearing the name on a radio advertisement or talking with someone who mentions the product.
• Helps Build Brand Loyalty - Customers who are frequent and enthusiastic purchasers of a particular brand are likely to become Brand Loyal. Cultivating brand loyalty among customers is the ultimate reward for successful marketers since these customers are less likely to be enticed to switch to other brands compared to non-loyal customers.
Continuation of Advantages
• Helps With Product Positioning - Well-developed and promoted brands make product positioning efforts more effective. The result is that upon exposure to a brand (e.g., hearing it, seeing it) customers conjure up mental images or feelings of the benefits they receive from using that brand. The reverse is even better. When customers associate benefits with a particular brand, the brand may
• Aids in Introduction of New Products - Firms that establish a successful brand can extend the brand by adding new products under the same “family” brand. Such branding may allow companies to introduce new products more easily since the brand is already recognized within the market.
Disadvantages of Branding
• Cost : If you wish to create and maintain a strong brand presence, it can involve a lot of design and marketing costs. A strong brand is memorable, but people still need to be exposed to it, this often requires a lot of advertising and PR over a long period of time, which can be very costly.
• Impersonal : One of the main problems with many branded businesses is that they lose their personal image. The ability to deal on a personal basis with customers is one of the biggest advantages small business have, and poorly designed branding could give customers the impression that your business is losing its personal touch.
Continuation Of Disadvantages
• Fixed Image : Every brand has a certain image to potential customers, and part of that image is about what products or services you sell. If you are known for selling just one product, and you want to sell another product you not be able to do so effectively . If your brand is focused too strongly on one product, it can limit your ability to sell other products.
• Timescale : The process of creating a brand will usually take a long period of time. As well as creating a brand and updating your signs and equipment (e.g. Stationary, vehicles etc…), you need to expose it to your potential customers. It is commonly shown that people need to see an advert at least three times before they absorb it, which means you will need to advertise and promote the brand for a considerable amount of time before it will become well known.
Laptop Brands
1.HP2.SONY VAIO3.APPLE4.DELL
1. Hewlett-Packard (HP)• The Hewlett-Packard Company (HP)
is an American global information technology company headquartered in Palo Alto, California, United States. It develops and provides a wide variety of hardware components as well as software and related services to consumers, small- and medium-sized businesses (SMBs) and large enterprises, including customers in the government, health and education sectors.It specializes in developing and manufacturing computing, data storage, and networking hardware, designing software and delivering services. Major product lines include personal computing devices, enterprise and industry standard servers, related storage devices, networking products, software and a diverse range of printers and other imaging products.
2. Sony VAIO• VAIO Corporation standing
for Visual Audio Intelligent Organizer is a manufacturer of personal computers. Vaio was originally a brand of Sony Corporation, introduced in 1996. Sony sold its PC business to the investment firm Japan Industrial Partners in February 2014 as part of a restructuring of the corporation to focus on mobile devices. Sony maintains a minority stake in the new, independent company, which currently sells computers only in Japan. Sony also has the exclusive marketing agreement with VAIO Corporation.
3. Apple Inc.
• Apple continues to impress us with its comprehensive operating system and new features to make your life easier, earning it top marks in this category. OS X Mavericks brought the useful iWork and iLife suites of apps to iOS and Mac users for free last year, while adding more performance enhancements. With OS X Yosemite, Apple added iCloud drive for easier cross-device sharing and a handy Handoff feature to let you finish documents or emails on a second device.
4. DELL• Dell Inc. is an American privately owned
multinational computer technology company based in Round Rock, Texas, United States, that develops, sells, repairs and supports computers and related products and services. Bearing the name of its founder, Michael Dell, the company is one of the largest technological corporations in the world, employing more than 103,300 people worldwide.
• Dell sells personal computers (PCs), servers, data storage devices, network switches, software, computer peripherals, HDTVs, cameras, printers, MP3 players and also electronics built by other manufacturers. Dell was a pure hardware vendor for much of its existence, but with the acquisition in 2009 of Perot Systems, Dell entered the market for IT services. The company has since made additional acquisitions in storage and networking systems, with the aim of expanding their portfolio from offering computers only to delivering complete solutions for
enterprise customers.
Questionnaire For Laptops
Name:__________________ Age: _____
Gender: ___ Male ___ Female Income:Less than 2000 b) 2000-4000 c) 4000 & Above Which of the following band do you prefer the most? a)HP b)Sony c)Apple Inc. d)Dell Why do you prefer it? a)Price b)Quality c)Availability d)Variety On the scale of 4, How many points will you give to the following :-
Basis \Product
Price Quality Availability Variety
HP
Sony
Apple Inc.
Dell
HP Sony Apple Inc. Dell0
0.51
1.52
2.53
3.54
4.5
On the Basis of Price
On the Basis of Price , Sony is the most prefered by most of the people , followed by Apple Inc . Since it’s mainly based on Brand .
On the Basis of Quality , Apple Inc. Laptops are the most prefered because of its sleek and smooth design.
HP Sony Apple Inc. Category 40
0.51
1.52
2.53
3.54
4.5
On the Basis of Quality
HP Sony Apple Inc. Dell0
0.51
1.52
2.53
3.54
4.5
On the Basis of Availability
On the basis of Availablity , Dell is the most prefered because of the wide availabilty , followed by HP .
On the Basis of Variety , HP is has the most varieties , followed by Apple Inc. for their wide varieties.
HP Sony Apple Inc. Dell0
0.5
1
1.5
2
2.5
3
3.5
4
4.5On the Basis of Variety
Shampoo1.Pantene2.Sunsilk3.TRESemme4.Head & Shoulders
1. Pantene• Pantene is a brand of hair care products
owned by Procter & Gamble. The product line was first introduced in Europe in 1945 by Hoffmann - La Roche of Switzerland, which branded the name based on panthenol as a shampoo ingredient. It was purchased by Procter & Gamble (P&G) in 1985 in order for P&G to compete in the "beauty product" market rather than only functional products.
• The brand's best-known product became the 2-in-1 shampoo and conditioning formula, Pantene Pro-V (Pantene Pro-Vitamin). The product became most noted due to an advertising campaign in the late 1980s in which fashion models said, "Don't hate me because I'm beautiful." Kelly LeBrock and Iman gained notoriety as the first television spokeswomen to speak the line.
2. Sunsilk• Sunsilk is a hair care brand, primarily aimed at
women, produced by the Unilever group, which is now considered the world's leading company and brand in hair conditioning and the second largest in shampoo. Sunsilk is Unilever’s leading hair care brand, and ranks as one of the “billion dollar brands".
• Sunsilk shampoos, conditioners and other hair care related products are sold in 69 countries worldwide. Sunsilk is sold under a variety of different names in markets around the world including Elidor, Seda and Sedal. The brand is strongest in Asia, Latin America and the Middle East and is the number one hair care brand in number one hair care brand in Pakistan, India, Brazil, Argentina, Bolivia, Bangladesh, Sri Lanka, Indonesia.
3. TRESemmé• TRESemmé is a brand of haircare products first
manufactured by Godefroy Manufacturing Company in St. Louis, Missouri,United States, starting in 1947. It was named after renowned hair care expert Edna Emmé. The brand name is a phonetic translation of "well-loved" in French, (très-aimé). The product line was initially marketed only to salons. The TRESemmé brand was purchased by Alberto in 1968, that was subsequently taken over by Unilever in 2010.
• TRESemmé create different formulas to suit different types of hair. Products include Shampoos & Conditioners, Dry Shampoos, Mousse, Gels, Hairsprays, Crème & Milk, and other styling sprays. A tool called "Profiler" available on the TRESemmé website allows consumers to find the right products for their hair.
4. Head & Shoulders
• Introduced in 2007, the proprietary zinc pyrithione (ZPT) formula in Head & Shoulders effectively targets the source of dandruff so men and women can feel confident that their hair looks great. With full lines of shampoos and conditioners, Head & Shoulders systems provide the dual benefits of achieving both a healthy scalp and great-looking hair.
• Offering ten shampoos and five corresponding conditioners, Head & Shoulders has a line to fit the needs of all men and women. Head & Shoulders’ proprietary pyrithione zinc (ZPT) and hydra-mineral formula is an effective tool to control the growth and spread of M. globosa, helping to eliminate the fungus and ultimately promote a healthy scalp and great-looking hair
Questionnaire For Shampoo
Name:__________________ Age: _____
Gender: ___ Male ___ Female Income:Less than 2000 b) 2000-4000 c) 4000 & Above Which of the following band do you prefer the most? a)Pantene b)Sunsilk c)TRESemmé d)Head & Shoulders Why do you prefer it? a)Price b)Quality c)Availability d)Variety On the scale of 4, How many points will you give to the following :-
Basis \Product
Price Quality Availability Variety
Pantene
Sunsilk
TRESemmé
Head & Shoulders
Pantene Sunsilk TRESemme Head & Shoulders
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5 On the Basis of Price
On the Basis of Price , Head & Shoulders is the most prefered one , followed by TRESemme .
On the Basis of Quality , Pantene is the most Prefered one , followed by TRESemme.
Pantene Sunsilk TRESemme Head&Shoulders0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
On the Basis of Quality
Pantene Sunsilk TRESemme Head&Shoulders0
0.51
1.52
2.53
3.54
4.5On the basis of Availability
On the Basis of Availability , Pantene is the most widely available , followed by Head & Shoulders.
On the Basis of Variety , Pantene has the most types available followed by Sunsilk.
Pantene Sunsilk TRESemme Head&Shoulders0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
On the basis of Variety
Shoes Brands
1. Nike2. Reebok3. Adidas4. Puma
1. Nike • Nike, Inc. is an American multinational corporation
that is engaged in the design, development, manufacturing and worldwide marketing and sales of footwear, apparel, equipment, accessories and services. It is one of the world's largest suppliers of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal year 2012 (ending May 31, 2012). As of 2012, it employed more than 44,000 people worldwide. In 2014 the brand alone was valued at $19 billion, making it the most valuable brand among sports businesses.
• Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Blazers, Air Force 1, Nike Dunk, Air Max, Foamposite, Nike Skateboarding, and subsidiaries including Brand Jordan, Hurley International and Converse. Nike also owned Bauer Hockey (later renamed Nike Bauer) between 1995 and 2008, and previously owned Cole Haan and Umbro.
2. ReebokReebok International Ltd. is an athletic footwear and apparel company.[3] Reebok produces and distributes fitness and sports items including shoes, workout clothing and accessories, and training equipment. Reebok is the official footwear and apparel sponsor for UFC, CrossFit, Spartan Race, and Les Mills.
The company was founded in 1895 as J.W. Foster and Sons in Bolton, Lancashire, England.[5] It was later renamed Reebok and has been operating as a subsidiary of Adidas since 2005.[6] The global headquarters are located in Canton, Massachusetts, U.S. with regional offices in Amsterdam (EMEA), Montreal (Canada), Hong Kong (Asia Pacific) and Mexico City (Central and South America).
3. Addidas• Adidas AG is a German multinational corporation that
designs and manufactures sports shoes, clothing and accessories. The company is based in Herzogenaurach, Bavaria, Germany. It is the holding company for the Adidas Group, which consists of the Reebok sportswear company, TaylorMade-Adidas golf company (including Ashworth), Rockport, and 9.1% of FC Bayern Munich.
• Adidas was founded on 18 August 1949 by Adolf Dassler, following a family feud at the Gebrüder Dassler Schuhfabrik company between him and his older brother Rudolf. Rudolf had earlier established Puma, which quickly became the business rival of Adidas. Both the Adidas and Puma companies still remain based in Herzogenaurach, Germany to this day.
• The company's clothing and shoe designs typically feature three parallel bars, and the same motif is incorporated into Adidas's current official logo. The company revenue for 2012 was listed at €14.88 billion.
4. Puma• Puma SE (officially branded as PUMA) is a major
German multinational company that produces athletic and casual footwear, as well as sportswear, headquartered in Herzogenaurach, Bavaria, Germany. The company was formed in 1924 as Gebrüder Dassler Schuhfabrik by Adolf and Rudolf Dassler. The relationship between the two brothers deteriorated until the two agreed to split in 1948, forming two separate entities, Adidas and Puma.
• Puma makes football boots and has sponsored a number of footballers, including Pelé, Eusébio, Johan Cruyff, Diego Maradona, Lothar Matthäus, Kenny Dalglish, Thierry Henry, Robert Pires, Adam Lallana, Radamel Falcao, Sergio Agüero, Cesc Fàbregas, Olivier Giroud, Marco Reus, Marco Verratti, Gianluigi Buffon, Mario Balotelli and Diego Godin. Puma is the sponsor of the Jamaican track athlete Usain Bolt.
Questionnaire For Shoes (Sample)
Name:__________________ Age: _____
Gender: ___ Male ___ Female Income:Less than 2000 b) 2000-4000 c) 4000 & Above Which of the following band do you prefer the most? a)Nike b)Reebok c)Addidas d)PumaWhy do you prefer it? a)Price b)Quality c)Availability d)Variety On the scale of 4, How many points will you give to the following :-
Basis \Product
Price Quality Availability Variety
Nike
Reebok
Addidas
Puma
Nike Reebok Adiddas Puma0
0.51
1.52
2.53
3.54
4.5
On the basis of Price
On the basis of Price , Nike was having the most Apt price , followed by Adiddas.
On the Basis of Quality , Puma has the best Quality , followed by Adiddas as it has a decent quality in its products.
Nike Reebok Adiddas Puma0
0.51
1.52
2.53
3.54
4.55
On the Basis of Quality
Nike Reebok Adidas Puma0
0.5
1
1.5
2
2.5
3
3.5
4
4.5On the Basis of Availabilty
On the Basis of Availability , Puma is Considered the most widely available , followed by Adiddas.
On the basis of variety , Puma has the most types of Variety , followed by Reebok.
Nike Reebok Addias Puma0
0.51
1.52
2.53
3.54
4.5
On the Basis of Variety
Smartphones
1. HTC 2. Motorola3. BlackBerry4. Huawei
1. HTC• HTC Corporation formerly High-Tech Computer
Corporation is a Taiwanese multinational manufacturer of smartphones and tablets headquartered in New Taipei City, Taiwan. Founded in 1997, HTC began as an original design manufacturer and original equipment manufacturer, designing and manufacturing devices such as mobile phones, touch screen phones, and PDAs based on Windows Mobile OS and Brew MP to market to mobile network operators who were willing to pay a contract manufacturer for customized products.
• As of 2011, HTC primarily releases and markets its smartphones under the HTC brand, ranking as the 98th top brand on Interbrand's Best Global Brands 2011 report.
2. Motorola• Motorola, Inc. is a multinational telecommunications
company based in Schaumburg, Illinois, United States (U.S.). After having lost $4.3 billion from 2007 to 2009, the company was divided into two independent public companies, Mobility and Motorola Solutions on January 4, 2011. Motorola Solutions is generally considered to be the direct successor to Motorola, Inc., as the reorganization was structured with Motorola Mobility being spun off.
• The second generation Moto X has a design similar to the previous model with a curved rear, but now features an aluminum frame, a front-facing mono speaker, and a set of infrared motion sensors. Its internal hardware was also upgraded, incorporating a 5.2 inch (13 cm) 1080p Super AMOLED pentile display, a 2.5 GHz Qualcomm Snapdragon 801 system-on-chip with 2 GB of RAM, a 13-megapixel rear camera with support for recording 4K resolution video and as well as Slow motion Video, and 16 or 32 GB of internal storage.
3. Blackberry• BlackBerry Limited, formerly known as Research In Motion
Limited (RIM), is a Canadian telecommunication and wireless equipment company best known to the general public as the developer of the BlackBerry brand of smartphones and tablets, but also well known worldwide as a provider of secure & high reliability software for industrial applications and mobile device management (MDM). BlackBerry's software and hardware products are used worldwide by various government's agencies and by car makers and industrial plants throughout the world, much of this activity being unseen by the public. The company is headquartered in Waterloo, Ontario, Canada.
• Originally a dominant innovative company in the smartphone market for business and government usage, with 43% US market share in 2010, the company's dominance in the US smartphone market has in recent years declined precipitously, in part because of intense competition from Apple's iPhone and Google's Android. Due to such competition, the company's share in the US personal consumer market has now been reduced to 1.5% in April 2015.
4. Huawei• Huawei Technologies Co. Ltd.Is a Chinese
multinational networking and telecommunications equipment and services company headquartered in Shenzhen, Guangdong. It is the largest telecommunications equipment maker in the world, having overtaken Ericsson in 2012.]
• Huawei was founded in 1987 by Ren Zhengfei, a former engineer in the People's Liberation Army. At the time of its establishment Huawei was focused on manufacturing phone switches, but has since expanded its business to include building telecommunications networks; providing operational and consulting services and equipment to enterprises inside and outside of China; and manufacturing communications devices for the consumer market. Huawei has over 140,000 employees, around 46% of whom are engaged in research and development (R&D). It has 21 R&D institutes in countries including China, the United States,
Questionnaire For Phones (Sample)
Name:__________________ Age: _____
Gender: ___ Male ___ Female Income:Less than 2000 b) 2000-4000 c) 4000 & Above Which of the following band do you prefer the most? a) HTC b)Motorola c)Blackberry d)HuwaeiWhy do you prefer it? a)Price b)Quality c)Availability d)Variety On the scale of 4, How many points will you give to the following :-
Basis \Product
Price Quality Availability Variety
HTC
Motorola
Blackberry
Huwaei
On the basis of Price , HTC is the the most apt since its price is perfectly done according to the specifications.
HTC Motorola BlackBerry Huawei0
0.51
1.52
2.53
3.54
4.5 On the basis of Price
On the Basis of Quality , Huawei is considered the best as it done perfectly , followed by HTC.
HTC Motorola BlackBerry Huawei0
0.51
1.52
2.53
3.54
4.55
On the basis of Quality
HTC Motorola BlackBerry Puma0
0.51
1.52
2.53
3.54
4.5
On the Basis of Availability
On the Basis of Availability , Blackberry is most widely available , followed by Motorola .
On the Basis of Availability , HTC has the most types of variety , followed by Puma.
HTC Motorola BlackBerry Puma0
0.51
1.52
2.53
3.54
4.5
On the Basis of Variety
Packaging•MeaningPackaging is the technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages.
Characteristics of a Good Package
• 1. Convenient : Good packaging should be convenient. Package should be made in a way that the product could be conveniently taken from one place to another and can be handled easily by middlemen or consumers. The size and shape of package also should be convenient for retailers to keep in shop or for consumers to keep at their home. The package design should be made re-use-able.
• 2. Attractive : Package should be very attractive and fascinating. Attractive package draws customers' attention. It stimulates their interest towards the product and makes them realize the want of product. Color, picture, design, size etc. of package can be dramatically influence customers' mind. Some customers demand due to attractive packaging.
Continuation of Characteristics
• 3. Economical : The other feature of good packaging is to be economical. It should not be costly. If packaging is expensive, it increases the price of the product. As a result, it becomes difficult to sell the product. So, packaging should not be costly nor should be clumsy.
• 4. Protective : The purpose of packaging is to protect products from different risks. Products should be packaged in a way that the quality, quantity, color etc. of product does not decline or damaged from sun, rain, insects, dust etc. Only the packaging, which can protect products from all risk, is a good packaging.
Advantages of a Packaging
(i) Rising Standards of Health and Sanitation:As the people are becoming health conscious they like to buy packed goods. The reason is that the chances of adulteration in such goods are minimised.(ii) Self-service Outlets:Nowadays self-service retail shops are becoming very popular, particularly in big cities. Because of this, the role of sales assistants has gone to packaging.
Contiunation of Advantages
iii) Innovational Opportunity:With the increasing use of packaging more innovational opportunity becomes available in this area for the researchers.(iv) Product Differentiation:Packaging is helpful in creating product differentiation. The colour, material and size of the package makes difference in the perception of the buyers about the quality of the product.
Disadvantages of Packaging
• Cost : While packaging can do a lot to get customer attention, and may even add value to a product, it also adds to the cost of production and the eventual retail price. According to Know this, packaging can represent as much as 40 percent of the selling price of products in industries such as the cosmetic industry. New packaging can be expensive to develop, adding to the cost of products.
Continuation of Disadvantages
• Landfill Impact : Packaging is responsible for significant portions of the waste stream. According to the Ashland Food Cooperative, packaging is responsible for about one third of the municipal waste in the United States. Some waste can be recycled, but many materials are not appropriate for recycling. Many types of recycled plastic may not be used in food containers, even if the original plastic came from food containers. Much of the waste produced by packaging ends up in a landfill.
• Production Footprint : Products with more packaging also use more resources in production. According to Green Living Tips, around 12 million barrels of oil are used to make shopping bags for U.S. consumers each year. Over 10 million barrels are used to make water bottles, and one pound of polystyrene (Styrofoam) uses about two pounds of petroleum stock. Production also requires energy, usually sourced from burning fossil fuels, and may produce air and water pollution.
Types Of Packaging• Shrink Wrap PackagingVersatile and popular, shrink film solves a wide variety of retail and industrial packaging needs. Completely enclosing your product, shrink wrapped packaging provides tamper-evident protection. Shrink film comes crystal clear to reveal the details and graphics of your product, or it can be custom printed, a new and increasingly popular choice with bundled items.
• Modified Atmosphere Packaging (MAP)Modified Atmosphere Packaging (MAP), also called nitrogen or gas flushing, an innovative technology that extends the shelf-life of packaged foods without the need for preservatives or freezing. Prolonged shelf life will provide you with maximum efficiency in the supply chain, save in spoilage, and will significantly improve your profitability as a producer and supplier of food products.
• Blister and Clamshell PackagingBlister and clamshell packaging is perfect for small consumer and industrial products that require a high level of security and product visibility. Also called carded packaging, blister packaging is backed by a printed card for product descriptions and instructions. Clamshells give your product visibility from the front and the back of the package, with a printed inserted card.
• Sealed Tray Packaging Sealed tray packaging is especially designed for retail food packaging. A rigid tray can be sealed with clear film, often used if the tray will be packaged within a folded retail carton. More often, the tray is sealed with custom printed film for finished retail food packaging
• Fin Seal / Flow Wrap PackagingFin seal packaging (also called flow packing, overwrapping, flow wrapping, and horizontal pouch) offers a high-speed, high quantity process of loosely containing a product in sealed tamper-resistant material. Fin seal material can be clear or opaque, printed or plain, films or foils. This popular packaging method is often used for small food products, printed material such as magazines and mailers, collector cards, and promotional premiums.
• Vertical Form Fill & Seal BaggingFor commercial and industrial uses, Pro Pac can provide the right bagging solution for packaging your product. Vertically formed poly film can be plain or printed. Film is available in any size and many gauges and ideal for high-speed packaging productions.
• Folding Carton PackagingChipboard folding cartons are an inexpensive classic packaging option for your products. These boxes are available in stock sizes or die cut and printed to create custom packaging. If your products are heavier, or need extra protection, corrugated fiber board is extremely durable, versatile, and economical - perfect for custom shipping containers and point-of-purchase displays.
• Corrugated Case & Tray PackagingCorrugated material is extremely durable, and versatile. It can be easily die cut and printed for custom product packaging and point-of-purchase displays. The many types of corrugated board, with different flute sizes and thicknesses, can be matched to your product's specifications. Corrugated fiber board also has the added advantage of being recyclable.
Packaging used for
Ice-cream • Brands Selected for Ice-cream:1. Baskin Robbins2. Kwality3. Cold stone Creamery4. London Diary
Baskin Robbins
• Card board is used to pack Baskin Robbins products. Its use may prove to be unnecessary when used for products which are already packaged sufficiently. In all cases, this packaging material is easy to recycle reuse. It is used in the form of boxes, sheets corrugated cardboard.
Kwality• Plastic is used for packing this
product. This is the most common packaging material and, at the same time, one of the most difficult to dispose of. The factors common to all plastics are that they are light, strong cheap to manufacture. It is for these reasons that they are used so much, as an alternative to cardboard glass packaging materials.
Cold Stone Creamery
• Both plastic and card board are used for the packaging of this product. This is the most common packaging material and, at the same time, one of the most difficult to dispose of. Its use may prove to be unnecessary when used for products which are already packaged sufficiently.
London Diary
• Both plastic and card board are used for the packaging of this product. This is the most common packaging material and, at the same time, one of the most difficult to dispose of. Its use may prove to be unnecessary when used for products which are already packaged sufficiently.
Questionnaire For Ice-Cream (Sample)
Name:__________________ Age: _____
Gender: ___ Male ___ Female Income:Less than 2000 b) 2000-4000 c) 4000 & Above Which of the following band do you prefer the most? a) Baskin Robbins b)Kwality c)Coldstone d)LondonDairyWhy do you prefer it? a)Durability b)Atrractive c)Convenience d)Size On the scale of 4, How many points will you give to the following :-
Basis \Product
Durablilty Attractive Convenience Size
Baskin Robbins
Kwality
Coldstone
London Dairy
Baskin Robbins
Kwality ColdStone London Dairy0
0.51
1.52
2.53
3.54
4.5
On the basis of Durability
On the Basis of Durability , London Dairy is Considered the Most Durable , followed by ColdStone Creamery.
On the basis of Attractiveness , Baskins Robbins is the most attractive found by the customers , followed by London Dairy.
Baskin Robbins
Kwality ColdStone London Dairy0
0.51
1.52
2.53
3.54
4.5
On the basis of Attractiveness
On the Basis of Convenience , Baskin Robbins is the most convenient , followed by
London Dairy.
Baskin Robbins
Kwality ColdStone London Dairy0
0.51
1.52
2.53
3.54
4.5
On the basis of Convenice
On the Basis of Size , Kwality has various kinds of sizes , followed by ColdStone .
Baskin Robbins
Kwality ColdStone London Dairy0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
On the Basis of Size
Packaging used for Perfumes
Brands Selected for Perfumes:1. Calvin Klein2. Aramis3. Escada4. Giorgio Aramani
Calvin Klein• Card board and glass are used for
the packaging of this product. This is the most common packaging material and, at the same time, one of the most difficult to dispose of. Its use may prove to be unnecessary when used for products which are already packaged sufficiently.
Aramis
• Card board and glass are used for the packaging of this product. This is the most common packaging material and, at the same time, one of the most difficult to dispose of. Its use may prove to be unnecessary when used for products which are already packaged sufficiently.
Escada
• Card board , glass and plastic are used for the packaging of this product. This is the most common packaging material and, at the same time, one of the most difficult to dispose of. Its use may prove to be unnecessary when used for products which are already packaged sufficiently.
Giorgio Aramani• Card board ,metal and glass are
used for the packaging of this product. This is the most common packaging material and, at the same time, one of the most difficult to dispose of. Its use may prove to be unnecessary when used for products which are already packaged sufficiently.
Questionnaire For Perfumes (Sample)
Name:__________________ Age: _____
Gender: ___ Male ___ Female Income:Less than 2000 b) 2000-4000 c) 4000 & Above Which of the following band do you prefer the most? a) Calvin Klien b)Aramis c)Escada d)Giorgio ArmaniWhy do you prefer it? a)Durability b)Atrractive c)Convenience d)Size On the scale of 4, How many points will you give to the following :-
Basis \Product
Durablilty Attractive Convenience Size
Baskin Robbins
Kwality
Coldstone
London Dairy
Cavin Klein Aramis Escada Giorgio Armani
00.5
11.5
22.5
33.5
44.5
On the Basis of Durability
On the Basis of Durability , Calvin Klien is the most Durable , followed by Escada .
On the Basis of Attractiveness , Giorgio Armani is the most attractive packaging , followed by the Calvin Klien.
Calvin Klein Aramis Escada Giorgio Armani
00.5
11.5
22.5
33.5
44.5
5
On the Basis of Attractive
Calvin Klien Aramis Escada Giorgio Armani
00.5
11.5
22.5
33.5
44.5
On the basis of Convenience
On the Basis of Convenience , Giorgio Armani is the most Convenience and followed by Escada .
On the Basis of Size , Giorgio Armani has the most types of sizes and followed by Aramis .
Calvin Klein Aramis Escada Giorgio Armani0
0.51
1.52
2.53
3.54
4.55
On the Basis of Size
Packaging used for Chocolates
• Brands Selected for Chocolates:1. Dairy Milk2. Kitkat3. Milkybar4. Galaxy
Dairy Milk
• Plastic is used for the packaging of this product. This is the most common packaging material and, at the same time, one of the most difficult to dispose of. Its use may prove to be unnecessary when used for products which are already packaged sufficiently.
KitKat
• Plastic is used for the packaging of this product. This is the most common packaging material and, at the same time, and is low cost to produce. Its use may prove to be unnecessary when used for products which are already packaged sufficiently.
MilkyBar
• Plastic is used for the packaging of this product. This is the most common packaging material and, at the same time, one of the most difficult to dispose of.
Galaxy
• Plastic is used for the packaging of this product. This is the most common packaging material and, at the same time, one of the most difficult to dispose of. It is low cost to make and chocolate company is uses Plastic.
Questionnaire For Chocolate (Sample)
Name:__________________ Age: _____
Gender: ___ Male ___ Female Income:Less than 2000 b) 2000-4000 c) 4000 & Above Which of the following band do you prefer the most? a)DairyMilk b)KitKat c)Milkybar d)GalaxyWhy do you prefer it? a)Durability b)Atrractive c)Convenience d)Size On the scale of 4, How many points will you give to the following :-
Basis \Product
Durablilty Attractive Convenience Size
Baskin Robbins
Kwality
Coldstone
London Dairy
Dairy Milk KitKat MilkyBar Galaxy0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
On the basis of Durability
On the Basis of Durability, KitKat is the most Durable and followed by Galaxy.
On the Basis of Attractiveness , Galaxy is the most attractive packaging followed by Dairy Milk.
Dairy Milk KitKat MilkyBar Galaxy0
0.51
1.52
2.53
3.54
4.5
On the Basis of Attractiveness
Dairy Milk KitKat MilkyBar Galaxy0
0.51
1.52
2.53
3.54
4.5
On the Basis of Convenience
On the Basis of Convenice , KitKat is the most convenient and followed by Galaxy.
On the Basis the Size, Galaxy has the most kinds of sizes followed by Dairy Milk.
Dairy Milk KitKat MilkyBar Galaxy0
0.51
1.52
2.53
3.54
4.5
On the Basis of Size
Packaging used for
Moblie Phones• Brands Selected are :1. Blackberry2. Samsung 3. iPhone4. Nokia
Blackberry
• Card board is used to pack this product. Its use may prove to be unnecessary when used for products which are already packaged sufficiently. In all cases, this packaging material is easy to recycle reuse.
Samsung
• Card board is used to pack this product. Its use may prove to be unnecessary when used for products which are already packaged sufficiently. It is easy to produce.
iPhone
• Hard Card board is used to pack this product. Its use may prove to be unnecessary when used for products which are already packaged sufficiently. In all cases, this packaging material is easy to recycle reuse and is easy to make.
Nokia
• Card board and Plastic is used to pack this product. Its use may prove to be unnecessary when used for products which are already packaged sufficiently. In all cases, this packaging material is easy to recycle reuse.
Questionnaire For Phones (Sample)
Name:__________________ Age: _____
Gender: ___ Male ___ Female Income:Less than 2000 b) 2000-4000 c) 4000 & Above Which of the following band do you prefer the most? a) Blackberry b)Samsung c)iPhone d)NokiaWhy do you prefer it? a)Durability b)Atrractive c)Convenience d)Size On the scale of 4, How many points will you give to the following :-
Basis \Product
Durablilty Attractive Convenience Size
Baskin Robbins
Kwality
Coldstone
London Dairy
BlackBerry Samsung iPhone Nokia0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
On the Basis of Durability
On the Basis of Durability , NOKIA has the most durable products followed by BlackBerry.
• The Above table shows that iPhone is the most attractive Packaging followed by Samsung.
BlackBerry Samsung iPhone Nokia0
0.51
1.52
2.53
3.54
4.5
On the Basis of Attractive
BlackBerry Samsung iPhone Nokia0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
On the basis of Convenience
On the Basis of Convenience , Samsung has the most Convenient Packaging Followed By BlackBerry.
On the Basis of Size , Samsung has big packaging and various sizes of packaging followed by iPhone.
Blackberry Samsung iPhone Nokia0
0.51
1.52
2.53
3.54
4.5
On the Basis of Size
LabellingMeaning: - • Labelling is the display of
information of product about its container, packaging, or the product itself.
• For several types of consumer and industrial products, the type and extent of information that must be impacted by a label is governed by the relevant safety and shipping laws.
Characteristics of Labelling
• Dimensions - Determine your label dimensions with an accurate drawing that includes (but is not limited to) the width, length, corner radius, and position and diameter of interior cuts, orientation to the roll, or sheet.
• Material - The type of materials you use for your label are very important. There are many factors to consider in your choice, including its intended use, life span, the surface it will be applied to, and more.
• Copy - This refers to the copy and design that will be printed on the label. The orientation of the copy to the label width, length and roll or sheet, is very important to the document.
• Colors and Color Breaks - Verify your label colors with PMS charts and remember to consider the label material's background color. PMS colors will look different on label stocks such as films, fluorescents, and foils. Digital printing will not match PMS swatch books-they're only used as a matching reference.
• Protective Coatings - A protective coating is recommended if your label is exposed to chemicals, moisture, extreme temperatures, or frequent contact by human hands. Types of protective coatings include UV clear coat and lamination.
Advantages of Labelling
1. It is a social service to customers who very often do not know anything about the product's characteristics features. 2. False claims are prevented by using labels.3. It avoids price variations by publishing the prices on the label.4. It helps advertising activity of the organization. 5. It helps to assess the supremacy of a product.6. It is a guarantee for the standard of the product. 7. It raises the prestige of the product and the manufacturer.
Disadvantages of Labelling
1. For an illiterate population this is of no use. 2. It increases the cost of the product, since labelling involves expenditure on the part of the manufacturer. 3. Labelling is effective only where standardization is compulsory. 4. It enables the customer to weigh and compare the advantages of products before they are used. This ultimately ends in discarding of a product in favor of others. 5. In most cases, labelling remains as a verbal or writing exercise.
Types of Labels1. Brand labelIf only brand is used on package of a product, this is called brand label. Brand itself is expressed in label. Brand label is put on some cloth. It tells the name of the cloth, e.g, 'Sanforised'. Similarly, label is used on soap e.g, Lux, Hamam, Rexona etc.
2. Grade labelSome products have given grade label. Grade label shows the grade of the product. It shows the quality of products by words, letters, or figure. A, B, C, D grade can be put on peas packed into cans. Similarly, grade label can be mentioned as 1,2,3,4 grades for packed wheat,. Some firms may use labels as good, better, best etc. on their products.
3. Descriptive labelDescriptive label give information about the feature, using instruction, handling, security etc. of the products. Descriptive label is used for the products whose grade cannot be differentiated.
4. Informative labelInformative label gives information about the product. Using method and security of the product, name of the producer, manufactured date, expiry date, name of intermediary, additional instructions regarding the use of the product etc. are mentioned in informative label. Descriptive label gives general information about the product whereas informative label gives maximum information about the product including its use, manufacturer etc.
Labelling used for
Ice-cream • Brands Selected for Ice-cream:1. Baskin Robbins2. Kwality3. Cold Stone Creamery4. London Diary
Baskin Robbins
• Baskins Robbins uses Attractive and Descriptive Labelling . It is easy to understand and has instructions of where to keep and how to use.
Kwality
• Kwality uses Informative and Descriptive labelling . It is easy to understand and has instructions of where to keep and how to use.
Cold Stone Creamery
• Cold Stone Creamery uses Simple and Descriptive Labelling . It is easy to understand and has instructions of where to keep and how to use.
London Diary
• London Dairy uses Simple and Descriptive Labelling . It is easy to understand and has instructions of where to keep and how to use.
Questionnaire For Ice-Cream (Sample)
Name:__________________ Age: _____
Gender: ___ Male ___ Female Income:Less than 2000 b) 2000-4000 c) 4000 & Above Which of the following band do you prefer the most? a) Baskin Robbins b)Kwality c) Coldstone d) London DairyWhy do you prefer it? a)Info b)Descriptive c)Brand Recogntion d)Quality Recognition On the scale of 4, How many points will you give to the following :-
Basis \Product
Info Descriptive Brand Recognition
Quality Recognition
Baskin Robbins
Kwality
ColdStone
London Dairy
Baskin Robbins
Kwality Coldstone London Dairy0
0.51
1.52
2.53
3.54
4.5
On the Basis of Info
On the Basis of Information , London Dairy provide the most information in its packages , followed by Coldstone.
On the basis of Description , Kwality has the most descriptive package followed by London Dairy .
On the basis of Descriptive
Baskin Robbins
Kwality Coldstone London Dairy0
0.51
1.52
2.53
3.54
4.5
On the Basis of Brand Recognition
On the Basis of Brand Recogniton , London Dairy packaging helps the most in identifying its brand , followed by ColdStone.
On the Basis of Quality Recogniton , Kwality helps in the Quality Recgonition , followed by London Dairy.
On the basis of Quality Recognition
Labelling used by Shampoo
1.Pantene2.Sunsilk3.TRESemme4.Head & Shoulders
Pantene
• Pantene Uses simple and informative labelling . It uses simple text so that the customer can understand easily.
Sunsilk
• Sunsilk uses attractive , simple and informative labelling . It uses simple text so that the customer can understand easily.
TRESemme
• TRESemme uses descriptive and attractive labelling . It helps people understand how to use and what are the ingredients.
Head & Shoulders
• Head & Shoulders uses very simple and attractive labelling . It helps people understand how to use and what are the ingredients.
Questionnaire For Shampoo (Sample)
Name:__________________ Age: _____
Gender: ___ Male ___ Female Income:Less than 2000 b) 2000-4000 c) 4000 & Above Which of the following band do you prefer the most?a)Pantene b)Sunsilk c)TRESSemme b)Head & ShouldersWhy do you prefer it?a)Info b)Descriptive c)Brand Recogntion d)Quality Recognition On the scale of 4, How many points will you give to the following :-
Basis \Product
Info Descerptive Brand Recognition
Quality Recognition
Baskin Robbins
Kwality
ColdStone
London Dairy
Pantene Sunsilk TRESemme Head & Shoulders
00.5
11.5
22.5
33.5
44.5
On the basis of Info
On the Basis of Info , TRESemme has the most information on its labels , followed by Sunsilk.
On the Basis of Description , TRESemme has the most description on its labels , followed by Sunsilk.
On the basis of Descriptive
On the Basis of Brand Recognition
On the Basis of Brand Recogniton , TRESemme helps in the recogniton of the brand , followed by Sunsilk.
On the Basis of Quality Recognition , Head & Shoulders Labelling helps in the fast recognition of its brand’s quality , followed by TRESemme.
On the basis of Quality Recognition
Labelling used by Softdrinks
• Brands Selected:1. Coca-cola2. Pepsi3. Mountain Dew4. Sprite
Coca-Cola
• Coca-cola uses Descriptive and Informative labelling to attract the customers with the bright colour and the LOGO.
Pepsi
• Pepsi uses Descriptive , Informative and Attractive labelling to attract the customers with the bright colour and the LOGO.
Mountain Dew
• Mountain Dew uses Descriptive , Informative and Attractive labelling to attract the customers with the bright colour and help them to understand the ingredients and others.
Sprite
• Sprite uses Descriptive , Informative and Attractive labelling to attract the customers with the bright colour and help them to understand the ingredients and others.
Questionnaire For SoftDrinks (Sample)
Name:__________________ Age: _____
Gender: ___ Male ___ Female Income:Less than 2000 b) 2000-4000 c) 4000 & Above Which of the following band do you prefer the most? a)Coca-cola b)Pepsi c)Mountain Dew d)SpriteWhy do you prefer it?a)Info b)Descriptive c)Brand Recogntion d)Quality Recognition On the scale of 4, How many points will you give to the following :-
Basis \Product
Info Descerptive Brand Recognition
Quality Recognition
Baskin Robbins
Kwality
ColdStone
London Dairy
Coca-Cola Pepsi Mountain Dew
Sprite0
0.51
1.52
2.53
3.54
4.5
On the basis of Info
On the Basis of Info , Sprite provides the most information on its labels , followed by Mountain Dew.
On the Basis of Descriptive , Sprite has the most descriptive Label , followed by Mountain Dew.
On the Basis of Descriptive
On the basis of Brand Recogntion
On the basis of brand recognition , Pepsi’s Labelling helps in the recognition of the brand instantly , followed by Sprite.
On the Basis of Quality Recognition,Pepsi maximizes the quality recognition of the brand , followed by Mountain Dew.
On the basis of Quality Recgoniton
Labelling used by Water
• Brands Selected :1. Al Ain2. Masafi3. Voss4. Berg
Al Ain
• Al Ain uses descriptive and a simple labelling. It is attractive and is liked my customers.
Masafi
Masafi uses descriptive and a simple labelling. It is attractive and is liked my customers.
Voss
• Voss Uses very simple and attractive labelling. It is easy to understand and shows out to the customer.
Berg
It uses attractive and simple labelling to make customers recognize their quality .
Questionnaire For Water (Sample)
Name:__________________ Age: _____
Gender: ___ Male ___ Female Income:Less than 2000 b) 2000-4000 c) 4000 & Above Which of the following band do you prefer the most? a)Al Ain b)Masafi c)Voss d)BergWhy do you prefer it?a)Info b)Descriptive c)Brand Recognition d)Quality Recognition On the scale of 4, How many points will you give to the following :-
Basis \Product
Info Descriptive Brand Recognition
Quality Recognition
Baskin Robbins
Kwality
ColdStone
London Dairy
Al ain Masafi Voss Berg0
0.51
1.52
2.53
3.54
4.5
On the Basis of Info
On the Basis of Info , Al Ain provides the maximum info on the labels , followed by Berg.
On the Basis of Descriptive , Voss has the most descriptive labels , followed by Al Ain.
On the Basis of Descriptive
On the Basis of Brand Recognition
On the Basis of Availability , Masafi is the most widely available , followed by Al Ain.
On the Basis of Quality Recognition , Berg appeals the customer the most , followed by Voss.
On the Basis of Quality Recognition
Conclusion• I understood that Branding ,
Packaging and Labelling are a very important part of a Product . Each aspect has its own importance and uniqueness . In creating a product we have to check the needs of the people and make it into reality .
Biblography
• www.google.com• www.wikipediea.com• www.slideshare.com• www.ncert.com• www.bing.com
• (ps : graphs are wrong :P)
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