GURU JAMBHESHWAR UNIVERSITY

SCIENCE & TECHNOLOGY, HISAR

Presented By: Submitted To:

Naveen Sharma Dr. Usha Arora

MBA (Marketing)

Dept. - H.S.B.

Brand is a name, term, symbol or a

design or a combination of them

which is intended to identify the

goods or services of one seller or

group of sellers and to differentiate

them from competitors.

BRANDING

Branding is the process of identifying the name

of a producer with his product by affixing to the

product or it contains the trade name or brand

represented by words or design.

BRAND NAME

A brand name consists of words, letters or

numbers which may be vocalized or

pronounced.

SOME FAMOUS BRANDS

WHY BRANDING

Deliver your message clearly

Helps the companies to charge more

Proper branding can results in higher sales

Create business credibility

Connect the consumer to the product

Motivate the buyer

User loyalty

BENEFITS OF BRANDING

Establish Loyalty

Protect from competition and price

competition

Reduce marketing costs

Brands are Assets

Impact market value

Facilitate Purchasing

BRANDING DECISIONS

Brand Positioning

Brand Name Selection

Brand Sponsorship

Brand Development

Individual Names

Blanket Family Name

Separate family name for all products

Corporate name combined with individual product name

PACKAGING

Packaging includes all the activities of

designing and producing the container for a

product.

Packaging is the use of containers and

wrapping materials plus decoration and

labeling to protect the product, to help and

promote its sales, and to make it convenient for

the consumers to use the product.

PURPOSE OF PACKAGING

Product protection

Product attractiveness

Product identification

Product convenience

Effective sales tool

Helps in segmentation

Direct information

OBJECTIVES OF PACKAGING

Protection

Economy

Attraction

Reputation

Increase in Profitability

Sales Promotion

FACTORS AFFECTING PACKAGING DECISION

Protection

Visibility

Cost

Long Term Decision

Distributor Acceptance

Environmental or Legal Issues

Added Value

PACKAGING DECISION

Product Differentiation

Package Design

Package Size

Package shape & color

Package Cost

Material Used

Package type to be used