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After we named the brand Fun Factory, the rest pretty much fell in place. We just had to keep the philosophy alive and bring it to reality.
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AN
PRESENTATION
http://www.andthen.co.in/
Friday 4 July 2014
© All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Fun Factorybranding
10.08.12
Friday 4 July 2014
© All copyrights reserved with And Then Digital Ars Pvt. Ltd.
10.08.12
Pantone Violet C
Pantone 266 C
Pantone 2726 C
Pantone 2727 C
Friday 4 July 2014
© All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Packaging Design(rancho rubix cube)
10.08.12
Friday 4 July 2014
© All copyrights reserved with And Then Digital Ars Pvt. Ltd.
10.08.12
Friday 4 July 2014
© All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Packaging Design(doctor’s kit)
10.08.12
Friday 4 July 2014
© All copyrights reserved with And Then Digital Ars Pvt. Ltd.
10.08.12
Character design
Friday 4 July 2014
© All copyrights reserved with And Then Digital Ars Pvt. Ltd.
10.08.12
Friday 4 July 2014
© All copyrights reserved with And Then Digital Ars Pvt. Ltd.
10.08.12
Friday 4 July 2014
© All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Fun FactorySTRUCTURAL PACKAGING IDEAS
10.08.12
Friday 4 July 2014
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ROUTE 1ICONOGRAPHY
10.08.12
Friday 4 July 2014
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a) AMBULANCEHere, the packaging acts as a clear add-on to what’s inside. Kids can play with it to add to the hospital setting, and this will urge them to save the pack later as a storage container.
The box itself becomes a carry bag
Friday 4 July 2014
© All copyrights reserved with And Then Digital Ars Pvt. Ltd.
b) SAFETY CROSSAnother recognizable icon, it also breaks away from the usual square and rectangle clutter commonly seen on shelves.
Friday 4 July 2014
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ROUTE 2OBJECTS
10.08.12
Friday 4 July 2014
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HOSPITAL TRAYHere, the pack is designed like a hospital tray which you can pull out of the outer carton. It has neatly designated areas for each piece, again encouraging children to save and use it as part of play.
Friday 4 July 2014
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ROUTE 3BRAND MASCOT
10.08.12
Friday 4 July 2014
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Brand MascotWe use a character as the pack (see references below). For our 3 smaller SKUs, we could have a doctor, nurse and patient as each pack. They could be our Funtoosh Mascots across all kits - for the Tea Set, Golf Kit, etc. where they change roles accordingly (like the Amul girl). Not only do they add to the playing experience, they also make for clutter-breaking packs, with unmatched shelf-throw.
Friday 4 July 2014
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ROUTE 4Do.It.Yourself
10.08.12
Friday 4 July 2014
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D.I.Y CHARACTERS & OBJECTSHere, we could have perforated characters and / or objects that provide an apt hospital setting for the toys inside. These can be either cut-out to make a doctor / nurse or just folded to make a bed, wall, etc., making the pack an added selling point for the kit.
Friday 4 July 2014
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ROUTE 5POP-UPS
10.08.12
Friday 4 July 2014
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POP-UPSThe BoP could fold-out to reveal an entire pop-up setting, already cut into the pack. Here again, the setting for playing is included in the pack, urging them to not throw away the pack.
This will not work in the front, as we need to display the products, but we can illustrate it on the FoP.
Friday 4 July 2014
© All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Friday 4 July 2014
