NSS Programmes & Activities and the use of Social Media

Co-ordinating, Networking and Monitoring of

NSS Programmes & Activities through Social Media

Orientation Course for Programme OfficersNational Service Scheme (NSS)

Organized by: Indian Institute of Entrepreneurship (IIE), Guwahati, Assam

(An organization under Ministry of MSME, Govt. of India)Sponsored by: Ministry of Youth Affairs & Sports, Govt. of India

Presented by: Syed M. Raza. Digital & Social Media Strategist /Consultant,

Founder: Social Media Club - Assam

Content Map: Part 1

1. Introduction,2. The Story – The Change,3. What & Where is Social Media?,4. The SoLoMo Dilemma, 5. The Indian Context,6. The Educational Context,7. The Social Context,8. The Interference of Social Media into Social

Welfare and Social Responsibilities,

Content Map: Part 2

1. Co-ordination and Networking on/through Social Media,

2. Practical Aspects of Social Media in alignment with the objectives of NSS,

3. Behavioural and Psychological context,4. Volunteering and Social Media,5. Maslow’s Pyramid & Game Theory,6. Student Community Management,7. Society Interaction,8. Tools & CMS,

Content Map: Part 3

*Monitoring on/through Social Media

Hands-on Session(Practical)

The Change

The Change

The Change

Source: DaveDailyDose

Social Media

“Websites and applications that enable users to create and share content or to participate in social networking.” – Oxford Dictionary

“It is the social interaction among people in which they create, share or exchange information and ideas in virtual communities and networks.” - Wikipedia

Social Media

Social + Media

Anyone Can Join User Generated Content

Whether its Connectivity, Communication, Education & Learning, Social Media has brought a revolution. And

importantly, the effects cannot be undone. (Solis)

The Line Between Actual & Virtual World is getting Blurred.

Social Media

The 3 types of SM:

Publishing platforms: The platforms that enable everyone to publish anything.

Sharing: Promote anything to anyone.

Networking: Connect with anyone.

(Publish it, Share it, Connect on …. But Responsibly)

Social Media

SoLoMo Dilemma

SoLoMo = Social, Local, Mobile

The Indian Context

Internet Penetration:

1st 100 Million = A Decade

2nd 100 Million = 3 Years

243 Million Indian Internet Users as of June, 2014

Social Mediain India

The Indian Context

The Indian Context

The Educational Context

The Educational Context

The Usage of Social Media in an Educational Context:

Image Source: dontwasteyourtime.co.uk

The Social Context

How does society take the social media?

What Society? Virtual or Real?

Social Media, Social Welfare

Social Media as often mistaken by many Indians is never the direct representation of social

welfare and/or the social responsibilities. Rather, the later two can only be represented in content

formats on/through Social Media.

And the Social Responsibilities

Co-ordination and Networking

Accept it or not, Co-ordination starts only with proper communication and so does the

Networking.

Social Media is no different when it comes to co-ordination and networking.

Co-ordination & Networking

“NOT ME, BUT YOU”

The NSS Objectives

in the light of NSS

Co-ordination & Networking

?The Roadblocks…

Co-ordination & Networking

1. Student participation,2. Society Coordination,3. Coordination from college staff and peers,4. Time constraints,5. Financial side,6. Tracking and Monitoring activities.

YES, social media can help!!

The Roadblocks…

Co-ordination & Networking

1. Student recruitment,2. Student engagement, 3. Awareness, advocacy,4. Motivation,5. Engaging college staffs and peers,6. Time bound usage,7. Tracking and Monitoring activities.

The Solution…

Co-ordination & Networking

Generation “C”

Connectivity – Connectedness – Consumerism

Social Media – Social Economy – Connected Consumerism

Co-ordination & NetworkingWhy Social Media?

Facebook

“70+% Assamese Students in the age group 18-24 years are on Facebook.” (CareerDialogue)

Behavioural and Psychological context

The Behavioural and Psychological aspects while volunteering for NSS.

Behavioural and Psychological context

The use of Social Media…

Maslow’s Pyramid & Game Theory

Can be applied through Social Media as well

Maslow’s Pyramid & Game Theory

• Tools to motivate

• INDIRA GANDHI NSS AWARDS• Participation in Republic Day Parade,• Appreciation at institutional and community

level,• CSR

Community Management

What is a Community?

1. Issues related to the community concerned, 2. Involvement of the community,3. Volunteers and stakeholders.

Coordination with Society

Awareness, Participation (Panchayat level + Individual),

Role Modelling,

CMS

Content Management System

1. Computer Applications – like in a Blog,2. It is actually more than that

CMS

Source: BrandNetworks

Tools

• Groups in Social Networking Platforms,• Pages,• Blogs,• Photo Sharing networks,• Google Docs,• Video streaming sites.

Tools

Groups

Tools

Google Doc

Hands-on Session

• Profile Branding,• Online Community creation and maintenance,• Monitoring/Tracking activities,

• FEEDBACK

Hands-on Session

• Profile Branding,• Online Community creation and maintenance,• Monitoring/Tracking activities,

• FEEDBACK

Thank You!

Presented By: Syed Mohsin RazaSocial Media Club - Assam

syed@socialmediasimplify.com+91-9435488999

FB.com/SyedMRaza.in@SyedMRaza