Performance Monitoring of Libraries using Social Media Metrics: A Case Study

Performance Monitoring of Libraries using Social Media Metrics: A Case Study

S. L. Faisal Librarian

Kendriya Vidyalaya Pattom Thiruvananthapuram

PRESENTATION OUTLINE

BACK GROUND Social Media Social Media & Libraries OBJECTIVES OF THE STUDY METHODOLOGY

SOCIAL MEDIA METRIC ANALYSIS Library Blog Facebook Page Twitter Account

FINDINGS CONCLUSION

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OBJECTIVES

1. To study the performance of Social Media Channels maintained by the Library of Kendriya Vidyalaya Pattom using basic Social Media Engagement Matrics.

2. To suggest strategies, if any, to improve the social media presence of the Library.

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METHODOLOGY

TOOLS USED 1. WordPress Blog Statistics 2. Google Analytics 3. Facebook Page Insights 4. Twitter Analytics

QUANTITATIVE EVALUATION OF 1. Audience (Traffic) 2. Activity 3. Engagement 4. Referrals

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AUDIENCE

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AUDIENCE

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2007-2016

AUDIENCE

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Jan 28-Feb 25, 2016

AUDIENCE

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AUDIENCE Posts & Pages

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AUDIENCE (Google Analytics)

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W

S

AUDIENCE

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A

AUDIENCE (Google Analytics)

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AUDIENCE (Google Analytics)

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ACTIVITY Post published

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ACTIVITY Top Posts

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Q

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ACTIVITY PUBLISHING FREQUENCY

ENGAGEMENT

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REFERRALS Who referred ?

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ENGAGEMENT Comments

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ENGAGEMENT Followers

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ENGAGEMENT Followers

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ENGAGEMENT Social media connections

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AUDIENCE

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AUDIENCE

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AUDIENCE Gender

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AUDIENCE People reached-Gender

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ENGAGEMENT Gender

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C

AUDIENCE Post Reach

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AUDIENCE

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ACTIVITY

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ENGAGEMENT

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ENGAGEMENT

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ENGAGEMENT Referrals

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ENGAGEMENT Post reach

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ENGAGEMENT

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ENGAGEMENT Posts

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AUDIENCE

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A

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ACTIVITY

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ENGAGEMENT

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FINDINGS LIBRARY BLOG • The number of yearly views and visitors increases through out the period

except in 2013. At the same time, the best views ever recorded on Sept. 4, 2013 (16528).

• In 2015, India topped with the most number of visitors (573874) followed by US (204537) and UAE (10690).

• Home page was followed by “Downloads” in getting maximum number of views.

• Out of 724 total users, 625 (86.13%) are new users. • 13.7% of visitors return to the site. • The Average session duration is 16 seconds (all users) and 7 seconds for

new users. • Out of 724 total users, 581 (80.25%) were referred by other sites, 132

(18.23%) reached directly and 11 (1.52 %) through organic search. • In 2015, most number of posts were published in the month of February. • 98 people followed the Blog through WordPress and 322 through E-mail. • The Blog is followed by 4590 people on Facebook and 477 on Twitter.

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FINDINGS FACEBOOK PAGE • Total page like shows a gradual increase with a total of 1970 ‘Likes’

(as on 24 February 2016) which comprises of all organic search. • The number of people reached the Page on their mobile devices is

greater than on their computers. • Google co.in remains the top most route to reach the Page. • 9 p.m. is the time at which maximum number of Fans are shown

online. • Posts with photos shows a maximum reach (315 Av) and an

maximum average engagement (clicks, likes, comments) (381) followed by Links and Status.

• The Page Fans include 65% men and 35 % women. • The number of people liked, commented or shared the posts

include 55 % Men and 45 % women.

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FINDINGS TWITTER • The last one month summary shows an increase in the

number of Tweets (27), Tweet impressions (1523) , Profile visits (52) and followers (481).

• Bollywood is the most top interest of the followers. • Audience include 66 % from India, 17 % from US and 3

% from UK. • 75 % are Male and 25 % are Female. • The Library Tweets earned 1.5 K impressions over the

last 28 day period. • Total engagement rate is shown as 1.7 %.

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SUGGESTIONS

• Increase the number of posts and decrease the duration in between them.

• Tap the increasing mobile user base (think about WhatsApp). 27/02/2016

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CONCLUSION

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Library

Thank you

QUESTIONS ? S. L. FAISAL

slfaizal@gmail.com

www.slfaisal.com

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